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Pelatihan Kewirausahaan Berbasis Teknologi: Pasar Online Bunyamin Bunyamin; Siti Munfaqiroh; Lailatus Sa’adah; Rina Rahmawati; Widanarni Pudjiastuti; Lindananty Lindananty; Dwi Danesti Deccasari; Marli Marli; Didik Priyo Sugiharto; Zainul Arifin; Yupono Bagyo; Wiyarni Wiyarni; Eko Sudjawoto
Jurnal ABM Mengabdi Vol 8 No 1 (2021): Juli
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v8i1.857

Abstract

Tujuan kegiatan ini adalah agar pelaku usaha memiliki pengetahuan tentang aplikasi media promosi dan pemasaran online yang efektif bagi peningkatan penjualan produknya. Permasalahan yang dimiliki pelaku Usaha Kecil Mikro dan Menengah (UMKM) di Kelurahan Mojolangu Kecamatan Lowokwaru Kota Malang yaitu masih menjalankan usahanya dengan sistem tradisional, dan belum memiliki pengetahuan memadai tentang pemasaran secara online serta belum memiliki ketrampilan yang memadai dalam menggunakan media sosial berbasis web. Metode pendekatannya adalah berupa pelatihan kewirausahaan berbasis teknologi pasar online. Hasil pengembangan dan evaluasi kegiatan dapat disimpulkan bahwa terdapat peningkatan pengetahuan dan ketrampilan dalam hal pemanfaatan media berbasis web dengan terwujudnya pasar online sebagai sarana kegiatan promosi dan pemasaran produk mereka.
Pengaruh Kebijakan Deviden, Kebijakan Hutang Dan Kepemilikan Institusional Terhadap Nilai Perusahaan Dalam Prespektif Teori Keagenan Lailatus Sa’adah
INSPIRASI : JURNAL ILMU-ILMU SOSIAL Vol 18, No 2 (2021)
Publisher : STKIP PGRI TULUNGAGUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/insp.v18i2.1998

Abstract

This study aims to analyze the effect of dividend policy, debt policy, and institutional ownership on firm value. The population used in this study is in the Property, Real Estate and Building Construction sector companies listed on the Indonesia Stock Exchange (IDX). Dividend policies are proxied by a dividend payout ratio, debt policy is proxied by a debt to equity ratio, institutional ownership is proxied by Institutional ownership, and company value is proxied by the price book value. Based on purposive sampling method that is used to get as many as 51 samples from property sector companies in the 2016-2018 period. The analysis used multiple linear regression which can be processed with SPSS version 25. The results of statistical tests produce that dividend policy has a positive effect on firm value, debt policy has a negative effect on firm value, and institutional ownership has a positive effect on firm value. Simultaneously the variables in this study have a significant effect on firm value.
Cerdas Mengelola Keuangan Rumah Tangga Bagi Ibu-Ibu Kelurahan Mojolangu Kota Malang Bunyamin Bunyamin; Siti Munfaqiroh; Lailatus Sa’adah; Rina Rahmawati; Widanarni Pudjiastuti; Lindananty , Lindananty; Dwi Danesti Deccasari; Marli Marli; Didik Priyo Sugiharto; Zainul Arifin; Yupono Bagyo; Wiyarni Wiyarni; Eko Sudjawoto
Jurnal ABM Mengabdi Vol 9 No 01 (2022): Juni
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v9i01.1039

Abstract

Family financial planning is a strategy to achieve family financial goals in the short and long term. Good financial planning certainly cannot be separated from good financial management, because good financial management attitudes start from the implementation of good financial attitudes. Partners in this Community Service Program are women in the Mojolangu village, Lowokwaru sub-district, Malang city. The method of implementing this service is the interview, presentation and discussion method. Based on the results of the interviews, it can be concluded that the problems that occurred, namely: (1) lack of public knowledge in managing family finances and also good financial planning. (2) The community has not recorded their results (3) there are still many mothers who lack knowledge about the importance of saving as a priority. The solutions offered in this service are as follows: (1) provide education/knowledge about the importance of how to manage family finances smartly and carefully, (2) the service team provides education/knowledge about the importance of recording and household financial income from business results, (3) the proposing team will provide education / insight related to the importance of knowledge about saving and investment activities.
Pengaruh Destination Image, Nilai Pelanggan, dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Lailatus Sa’adah; Yuyuk Liana
Journal of Public and Business Accounting Vol. 2 No. 1 (2021): January - June
Publisher : Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jopba.v2i1.267

Abstract

Penelitian ini bertujuan untuk mengetahui apakah destination image, nilai pelanggan, dan kepuasan pelanggan mempunyai pengaruh terhadap loyalitas pelanggan. Metode pengambilan sampel yang digunakan pada penelitian ini adalah accidental sampling, dengan jumlah sampel pada penelitian ini sebanyak 80 Responden di Cafe Habbit Eatery Malang. Hasil penelitian menunjukkan bahwa: destination image, nilai pelanggan, loyalitas pelanggan, kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Dalam upaya peningkatan pelanggan pada Café Habbit Eatery Malang sangatlah penting untuk terus meningkatkan image, memperhatikan pelanggan, dan selalu menjaga kepuasan pelanggannya. Faktor yang berpengaruh penting adalah destination image, dimana faktor akan memberikan dampak paling penting dalam upaya menjaga loyalitas pelanggan café.