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All Journal Caraka Tani: Journal of Sustainable Agriculture
Joko Sutrisno
Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret, Surakarta
Agriculture, Biological Sciences & Forestry

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Measuring the Satisfaction Levels of Customers of Fresh Vegetables towards the Marketing Mix in Traditional Markets in Sukoharjo Regency, Indonesia Raya Ilham Syah Majiid; Joko Sutrisno; Umi Barokah
Caraka Tani: Journal of Sustainable Agriculture Vol 35, No 1 (2020): April
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.789 KB) | DOI: 10.20961/carakatani.v35i1.34476

Abstract

Vegetables are horticultural crops that have a high market absorption. Modern market that is considered to have many advantages does not necessarily reduce consumers’ shopping interest at traditional markets. Traditional markets appear to have different characteristics and visitor segments from modern markets. This study aims to determine the level of consumers’ satisfaction of vegetables towards the marketing mix in the traditional markets in Sukoharjo. Data were processed using the Customer Satisfaction Index (CSI) method. The study was conducted from January to March 2019 with 80 consumers of vegetables as the respondents taken using quota sampling technique. CSI analysis was used to measure the level of customers’ satisfaction by calculating the rates of indicator performance attached to the items/services given by the consumers. Based on the CSI values, the result of the study conclude that consumers were satisfied with the services provided in traditional markets, which put priority on using family system to create convenient atmosphere of transactions.
The Effectiveness of Rice for the Prosperous Population Program and Non-Cash Food Assistance (Case Study in Sikayu Village, Buayan Sub-district, Kebumen District) Rezqyana Ayu Pertiwi; Raden Rara Aulia Qonita; Joko Sutrisno
Caraka Tani: Journal of Sustainable Agriculture Vol 34, No 2 (2019): October
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.359 KB) | DOI: 10.20961/carakatani.v34i2.27346

Abstract

Food aid program policy is made to overcome poverty problem in Indonesia. This policy always changes year by year to improve the effectiveness of the program. This research aims to determine the effectiveness of Rice for the Prosperous Population Program (Bansos Rastra) and Non-Cash Food Assistance (BPNT) in Sikayu Village, Buayan Sub-district, Kebumen District, Central Java Province with 6T indicators or 6 indicators of accuracy, including accurate on target, accurate on price, accurate on amount, accurate on time, accurate on quality and accurate on administration. The basic method of this research is descriptive method. The location of this research is determined intentionally. Sampling is done by purposive sampling technique. The analysis was carried out using the results criteria approach. The effectiveness of Bansos Rastra program is based on Bansos Rastra General Guidelines 2018, while the effectiveness measurement of BPNT program is based on BPNT General Guidelines 2018. The effectiveness of Bansos Rastra program, which is based on the achievement of the objectives according to Bansos Rastra General Guidelines 2018, is said to be ineffective as there is one out of the four points of purpose which is not achieved, namely the point of aid distribution conducted every month. The effectiveness of BPNT program in Sikayu Village based on the 6T indicator reaches 100% since all indicators have been fulfilled. The effectiveness of BPNT program based on the goals achivement is in accordance with BPNT General Guidelines 2018 which is said to be effective as all objectives have been achieved.
Co-Authors Qonita, Rr. Aulia Raya Ilham Syah Majiid Rezqyana Ayu Pertiwi Umi Barokah