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Konvergensi Media Periklanan dalam Konstelasi Perkembangan Teknologi Media Setianto, Widodo Agus
Jurnal Ilmu Sosial dan Ilmu Politik Vol 12, No 2 (2008): Media dan Demokrasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Gadjah Mada

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Abstract

The recent development of information technology and commuitication with the presence of new media has affected human behaviors and habit especially in media consumption patterns. Efforts should be made by the conventional mass media, as advertising media, to be in line with the new media development. This article argues that the form of advertising media in the new media environment will be convergence media advertising.
Kajian Epistemologis Iklan Politik dan Perilaku Memilih dalam Dinamika Pemilu 2009 Setianto, Widodo Agus
Jurnal Ilmu Sosial dan Ilmu Politik Vol 12, No 3 (2009): Parpol dan Pemilu
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Gadjah Mada

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Abstract

This paper elaborates theoretical explanation of political ads phenomena, the image of the party and voting behavior. The use of political ads has been increasing in various political events such as legislative election, presidential elections and local election since the post new order era. Theoretical explanation suggests that political ads as a form of political communication has a role in the formation affect the image and the voter behavior.
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