Article Per Year (5 Year)
p-Index From 2019 - 2024
2.56
P-Index
This Author published in this journals
All Journal JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Ilmu Komunikasi Network Media Swadaya: Indonesian Journal of Community Empowerment MASSIVE: Jurnal Ilmu Komunikasi Jurnal Signal Iqtida: Journal of Da'wah and Communication Jornal Of Tourism Sciences (Toursci)
Yusuf Sapari
Universitas Muhammadiyah Cirebon
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
KOMUNIKASI KELOMPOK CLUB SUZUKI SATRIA F150 CIREBON DALAM MEMBERIKAN MANFAAT POSITIF Rizki Budhi Suhara; Yusuf Sapari; Arif Nuranto
Jurnal Network Media Vol 3, No 2 (2020): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v3i2.845

Abstract

STRATEGI PEMENANGAN TIM SUKSES DALAM PEMILIHAN KEPALA DESA KARANGWANGI KEC.KARANGWARENG KAB.CIREBON 2019-2024 Rizki Budhi Suhara; Yusuf Sapari; Hedi Eka Kamaludin
Jurnal Network Media Vol 5, No 1 (2022): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v5i1.1831

Abstract

IBM KELOMPOK USAHA PENGOLAHAN HINTIP TAHU DAN AMPAS TAHU DI DESA CIPEUJEUH WETAN KECAMATAN LEMAH ABANG KABUPATEN CIREBON Yusuf Sapari; Rifqi Hidayat; Desy Lusiyana
Swadaya: Indonesian Journal of Community Empowerment Vol 1 No 02 (2019): AGUSTUS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Various processing of the remaining production that has been developed in line with market demand. Much of the processing of leftover food production has been converted back into useful and economically valuable products. This is the reason for entrepreneurs and craftsmen looking for loopholes to develop and find new innovations for the rest of the processing of products that can be used as food or as products that can be sold in the free market. The results of the site survey in the field prove that tofu waste is widely used as a mixture of sheep and cattle feed. So that the rest of the production of tofu production such as tofu dregs still has not been processed again into economically valuable processed products such as pepes hintip tofu, tofu crackers, tofu nuggets and tofu dregs. This activity is in the form of training on processing tofu waste into snacks, crackers and sambal from tofu waste. Keywords: processed food products, training, tofu waste.
Komunikasi Interpersonal: Faktor Situasional Komunikasi Interpersonal Dalam Perspektif Sosial Exchange, Reinforcement dan Equity Yusuf Sapari
JIKE: Jurnal Ilmu Komunikasi Efek Vol 2 No 1 (2018): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v2i1.488

Abstract

Communication is equalizing the meaning between the two parties between the communicator and communicant. Each has the same function and role when dialogic communication occurs. The communication we do with others has created various forms of communication that exist such as interpersonal communication, persuasive communication, coercive communication and others. This can be seen from the process carried out when the message is delivered to others. Situational and conditional factors in Interpersonal communication can affect a person in communicating with others. This can be seen in the communication process as long as the communication takes place with others. This condition can be analyzed to determine the quality of our communication with others. The process and mechanism of interpersonal communication can be seen from the perspective of the Social Exchange theory, reinforcement theory and Equity theory. From the analysis of various theories, we can find the strengths and weaknesses of Interpersonal communication during the process and the effects that occur after the communication occurs. Keywords: communication, communication process, situational analysis of communication
PENGARUH GAYA KOMUNIKASI PIMPINAN TERHADAP KINERJA KARYAWAN BIDANG KOMPONEN TREATMEN DI PT. BINTANG INDOKARYA GEMILANG BREBES Nuralim Nuralim; Yusuf Sapari; Muhammad Kamaluddin; Lisna Novita
JIKE: Jurnal Ilmu Komunikasi Efek Vol 4 No 2 (2021): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v4i2.2431

Abstract

The success of a leader in directing his subordinates to produce performance cannot be separated from the organizational communication climate conditions that encourage the achievement of such performance. The communication made by the leader to his employees will be a bridge for the leader to be able to provide improvements to the performance of the team he leads. This study aims to determine the effect of leadership communication style on employee performance in the Component Gtreatment sector at PT Bintang Indokarya Gemilang Brebes. This research uses an explanative quantitative method. The population in this study were 195 employees of PT Bintang Indokarya Gemilang Brebes in the Component Treatment Sector. The sampling technique used is purposive sampling and obtained a sample of 66 people. Data collection in this study used a questionnaire distributed using a google form link. The tests carried out are Normality Test and Linearity Test. The hypothesis test used is simple linear regression. The results in this study can be concluded: Leadership Communication Style positively affects Employee Performance. The amount of Communication Style influence on employee performance was 0.753(75.3%). And obtained adjusted R Squere results of 0.382 or 38.2% this shows that employee performance variables are influenced by the variable leadership communication style of 38.2% while the remaining 61.8% is influenced by other factors beyond those discussed in this study. Keywords: Communication, Leadership Communication Style, Employee Performance, TLI (Transformational Leadership Inventory).
REPRESENTASI CITRA PEREMPUAN DALAM IKLAN VITAGLOW FAIR&LOVELY Heri Setiawan; Yusuf Sapari; Ahmad Yusron; Dea Angkasa
JIKE: Jurnal Ilmu Komunikasi Efek Vol 4 No 01 (2020): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v4i01.2436

Abstract

The development of the times that makes today's society oriented to only one dimension, namely capitalism. Then from this incident was born a new culture of consumerism. In fact, many unknown ideologies have occurred without us realizing it in the environment around us. This study discusses the meaning in the Vitaglow Fair&Lovely mask advertisement which aims to find out what meaning is contained in the advertisement. In this advertisement, John Fiske's Semiotics research method is used, in which there are three levels, namely the level of reality, the level of representation and the level of ideology. The purpose of this study is to find the meaning in the advertisement with three levels, namely the level of reality, representation and ideology. The results of John Fiske's semiotic analysis in VitaGlow Fair & Lovely advertisements, Vitaglow Fair & Lovely advertisements classify 3 images out of 5 existing images, namely Citra Pigura depicting women as formed creatures. The woman in the advertisement is described as having whiter, smoother, and brighter skin after using the VitaGlow sheet mask. The writer's analysis of Vitaglows Fair & Lovely as a whole shows that women must always look good, but remain confident and rise to face problems. The ideological level analysis in the Vitaglows Fair & Lovely video ad depicts femininity which really represents pure women who are cheerful, fun, cares about themselves and cares for other women. The ideology of consumerism represents the message of capitalism where the three advertisements have motivated women not to feel inferior and dare to change their appearance but still lead the dream to change their appearance and make profits. Keywords: level of reality, level of representation, level of ideology, consumerism
PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE (ANALISIS SWOT AKUN INSTAGRAM @OLALA.CLOSETS) Desi Ayu Wantika; Yusuf Sapari; Uun Machsunah
MASSIVE: Jurnal Ilmu Komunikasi Vol 1, No 2 (2021)
Publisher : Fakultas Ilmu Sosial dan Ekonomi, Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (129.571 KB) | DOI: 10.35842/massive.v1i2.48

Abstract

Olala.closets sebagai salah satu produsen penghasil produk pakaian remaja dan dewasa yang bertempat di Indramayu telah mengalami peningkatan dalam penjualan dengan memanfaatkan media sosial Instagram. Instagram ternyata memiliki berbagai fitur menarik yang bisa diakses oleh siapapun saat berselancar mencari informasi mengenai pakaian atau baju yang sedang trend di kalangan anak remaja dan remaja. Penelitian ini bertujuan untuk mengetahui bagaimana implementasi Olala.closet dalam melakukan Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Selling dalam pemanfaatan Instagram sebagai komunikasi pemasaran online untuk menentukan strategi pemasaran usaha Online Shop Olala.closets melalui analisis SWOT. Penelitian ini merupakan penelitian kualitatif dengan menggunakan objek penelitian ini adalah Online Shop @olala.closets. Subjek penelitian ini adalah Owner perusahaan, Admin, dan konsumen. Data penelitian diperoleh melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukan bahwa analisis lingkungan internal yaitu memiliki kekuatan antara lain model baju tidak ketinggalan jaman, dalam satu tahun mempunyai store, harga produk yang terjangkau, strategi pemasaran melalui media sosial, promosi yang dilakukan dengan baik, mengutamakan kualitas produk. Sedangkan kelemahannya produk tidak sepenuhnya di produksi sendiri, banyak pesaing dengan penjualan yang sama, mahal-nya biaya pengiriman, kualitas pelayanan di instagram belum optimal, kemudian pada kondisi eksternal, peluang yang dimiliki yaitu meningkatnya pengguna instagram, gaya hidup masyarakat yang konsumtif, menjalin kerjasama dengan berbagai pihak, mengikuti event, sedangkan ancaman yang dihadapi yaitu, mudahnya berbisnis online, kualitas dan pelayan pesaing lebih baik, promosi penjualan pesaing lebih baik. Strategi yang dapat diterapkan yaitu dengan meningkatkan strategi pemasaran dengan menggunakan jasa selebgram ibu kota, mempertahankan kerjasama dengan berbagai pihak, meningkatkan promosi diskon, menjaga kualitas produk, selalu mengikuti bazar, meningkatkan kualitas pelayanan, menerapkan harga yang kompetitif.Kata kunci : Promosi, Fitur Instagram, Analisis SWOT, Strategi Pemasaran
PENGARUH JENIS TAYANGAN PROGRAM TELEVISI BAGI PERKEMBANGAN BUDI PEKERTI ANAK yusuf sapari
JURNAL SIGNAL Vol 3, No 2 (2015): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.981 KB) | DOI: 10.33603/signal.v3i2.643

Abstract

Theoretically there are at least three variables of main instruction: 1) condition of learning consist of objectives, barriers and characteristics of subject matter and student; 2) methods which consist of strategy of material organization (macro and micro), content delivery,and instruction management; 3) instructional performance which includs the effectiveness, efficiency and attractiveness of instruction. The instructional design development stages are (1) analysis of objective and subject matter charateristics; (2) Learning resources;(3) Student characteristic; (4) objectives and content of instruction; (5) strategy of content’s organization; (6)content delivery ; (7) instruction management;(8) development of evaluation procedure of instructional performance Student characteristic should become the base for selection and development of optimum instructional strategy. It is due to successful the implementation of the developed theory and principle of instruction. Relating to the moral degradation of youth, it’s necessary to develop optimum moral instruction strategy.In this case the instructional developer should base on the student characterictic, and moral development. There are six stages of moral development: (1) reward and punishment orientation;(2) instrumental orientation;(3) harmony orientation or good boy-nice girl; (4) ordered society; (5) contract social; (6) universal ethic. The information of student moral stages is important as it is the base of instruction program development, and Instructional media production.Keywords: Watch TV programs, Budi Character Development
Analisis Perilaku Penggunaan Smartphone dengan Perubahan budaya Pergaulan Mahasiswa Prodi Manajemen UMC Musiam Suci; Yusuf Sapari
JURNAL SIGNAL Vol 8, No 1 (2020): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.501 KB) | DOI: 10.33603/signal.v8i1.3120

Abstract

ABSTRAKKomunikasi sudah menjadi kebutuhan hidup manusia untuk berinteraksi dengan sesama dan orang lain sekitarnya. Adanya kemajuan teknologi memungkinkan komunikasi bisa dilakukan dengan menggunakan media komunikasi seperti telepon maupun smartphone  (Smartphone). Berbagai produsen smartphone tiap tahun menawarkan berbagai fitur canggih dalam berkomunikasi seperti video call maupun fitur dalam chatting yang semuanya memanjakan penggunanya untuk berkomunikasi dengan mudah. Mahasiswa sebagai konsumen smartphone juga melirik berbagai jenis maupun macam smartphone yang menawarkan berbagai kemudahan dalam berkomunikasi, mengerjakan tugas kuliah  maupun sebagai media hiburan. Perbedaan status sosial juga berpengaruh terhadap jenis maupun macam kepemilikan smartphone oleh mahasiswa. Hal inilah menjadi salah satu faktor penyebab adanya penggunan berbagai merk smartphone disesuaikan dengan kondisi uang saku mahasiswa. Ini juga menjadi munculnya berbagai kelompok penggemar dan pengguna jenis dan merk smartphone yang berbeda yang berdampak terhadap budaya pergaulan diantara sesama mahasiswa.Kata Kunci : komunikasi, fitur canggih, smartphone, budaya bergaul ABSTRACT Communication has become a necessity of human life to interact with others and others around them. The existence of technological advances allows communication to be done using communication media such as telephones and smartphones (cellphones). Various smartphone manufacturers each year offer various advanced features in communication such as video calls and chat features that all indulge their users to communicate easily.Students as smartphone consumers also look at various types and types of smartphones that offer various facilities in communicating, doing college assignments and as a medium of entertainment. Differences in social status also affect the type and type of smartphone ownership by students. This has become one of the factors causing the use of various brands of smartphones adapted to the condition of student allowances. This has also led to the emergence of various groups of fans and users of different types and brands of smartphones that have an impact on social culture among fellow students.Keywords: communication, advanced features, smartphone, sociable culture
PENGARUH IKLAN SHOPEE DI TELEVISI DALAM PEMBENTUKAN BRAND AWARENESS PLATFORM APLIKASI SHOPEE TERHADAP MINAT BELI KONSUMEN Nurul Nursyecha; Yusuf Sapari; Ririn Risnawati
JURNAL SIGNAL Vol 9, No 1 (2021): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.95 KB) | DOI: 10.33603/signal.v9i1.4400

Abstract

Persaingan dunia bisnis menuntut suatu perusahaan untuk dapat bersaing secara kompetitif dan mempertahankan brand di mata konsumen pada era modernisasi. Salah satunya PT Shopee Internasional Indonesia yang memberikan informasi menarik kepada konsumen mengenai aplikasinya melalui media elektronik dengan menciptakan brand awareness yang akan selalu melekat di kalangan masyarakat terutama pada mahasiswa/i Prodi Ilmu Komunikasi Universitas Muhammadiyah Cirebon. Penelitian ini bertujuan menguji pengaruh iklan Shopee (X) terhadap minat beli konsumen (Y), dengan brand awawreess sebagai varaiabel intervening (Z) atau tidak. Penelitian ini adalah penelitian Kuantitatif dengan menggunakan metode survey eksplanatif. Teknik pengambilan sample menggunakan sampel nonprobability dan pengambilan sampel menggunakan rumus Slovin dengan error kesalahan 10% dari populasi 150 orang sehingga didapatkan 60 responden dengan menggunakan kuesioner. Responden ialah mahasiswa/i Prodi Ilmu Komunikasi Universitas Muhammadiyah Cirebon yang menggunakan platform aplikasi Shopee. Hasil penelitian ini menyatakan bahwa: 1) Iklan Shopee (X) berpengaruh terhadap minat beli konsumen (Y) dengan melihat t-hitung (8,789) lebih besar dari t-tabel (1,671) sehingga hipotesis Ho ditolak dan Ha diterima berarti ada pengaruh secara linier antara pengaruh iklan Shopee terhadap minta beli konsumen, (2) Iklan Shopee (X) berpengaruh terhadap brand awareness platform aplikasi Shopee (Z) dimana nilai t-hitung (12,752) lebih besar dari nilai t-tabel (1,671) dimana hipotesis Ho ditolak dan Ha diterima berarti ada pengaruh secara linier antara pengaruh iklan Shopee (X) terhadap brand awareness platform aplikasi Shopee (Z); 3) Brand awareness platform aplikasi Shopee (Z) berpengaruh terhadap minat beli konsumen (Y) dengan melihat t-hitung (12,633) lebih besar dari t-tabel (1,671) berarti ada pengaruh secara linier antara Brand Awareness terhadap minta beli konsumen, dan 4) Brand Awareness platform aplikasi Shopee (Z) memiliki hubungan erat antara pengaruh iklan (X) dan minat beli konsumen (Y) melihat nilai Beta hubungan pengaruh iklan ke Brand Awareness platform sebesar B (0,859) lalu nilai Beta hubungan antara platform aplikasi Shopee terhadap minat beli konsumen sebesar B (0,856) sehingga didapatkan nilai B seluruh (0,859 x 0,856 = 0,735) dengan total nilai pengaruh hubungan sebesar 0,859 + (-0,735)= 0,124. Hal ini berarti ada pengaruh secara tidak langsung antara pengaruh iklan Shopee terhadap minat beli konsumen dihubungkan dengan adanya Brand Awareness platform sebagai variabel intervening.Kata kunci: pengaruh iklan, brand Awareness, minat beli konsumen, regresi linier.
Co-Authors Ahmad Yusron Arif Nuranto Dea Angkasa Desi Ayu Wantika Desy Lusiyana, Desy Hedi Eka Kamaludin Heri Setiawan Lisna Novita M. Kamaludin Machsunah, Uun Muhammad Iqbal Manshur Muhammad Kamaluddin Musiam Suci Nuralim Nuralim Nurul Chamidah Nurul Nursyecha Rifqi Hidayat Risnawati, Ririn Rizki Budhi Suhara Rizki Budhi Suhara Yuniarti Ratna Santika