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PENINGKATAN MANAJEMEN DAN TEKNOLOGI PEMASARAN PADA UMKM OJESA (OJEK SAHABAT WANITA) DALAM MENGATASI LESS CONTACT EKONOMI MASA COVID-19 Ruslaini Ruslaini; Abizar Abizar; Nina Ramadhani; Imam Ahmad
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.139-144

Abstract

Ojesa (Ojek Sahabat Wanita) is an online motorcycle start-up business specifically targeted for women in the city of Bandar Lampung. Like any other startup business, Ojesa has experienced several obstacles, especially in the aspects of management and application being used; these obstacles have been a bigger challenge during the Covid-19 period. Among the challenges were the absence of planning, organizing, actuating, and controlling (POAC) functions as well as the break down of the serverĀ  which made the drivers of Ojesa experienced obstacles in communicating with consumers. The purposes of method of the activities were carried out to explore problems, to find out the urgent less contact problems in the economy during the Covid period, to conduct training and assistance in the aspects of management and marketing technology. These activities have resulted in the implementation of the management function (POAC) in the activity and recording plan, and it eventually launched new products. The upgrade Ram is set unlimited so that the consumers' demands can be served properly, automatically and in real time. There is a more integrated marketing technology development system. Also, there is an improvement in skills and management for its human resources so that they can serve customers in a friendlier, more patient and gentle manner and in the future it is expected to have a solid team and professional human resources.
PELATIHAN WIRAUSAHA DAN KEMANDIRIAN FINANSIAL PADA PONDOK PESANTREN YATIM DHUAFA AL-FIRDAUS KEMILING PERMAI BANDAR LAMPUNG Ruslaini Ruslaini; Abizar Abizar; Nina Ramadhani
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1: Januari 2021
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v1i1.385

Abstract

Al-firdaus Islamic boarding school is located in the Kemiling Permai Village, Kemiling Bandar Lampung District. This boarding school has students from various levels of education, starting from elementary, junior high and senior high school. This pesantren has a unique geographic location, which is located on the outskirts of the Bukit Kemiling Permai housing complex. Pesantren Al-firdaus want to form cottage business units and the independence of students in entrepreneurship so that they do not depend only on donors and the government. At the level of entrepreneurship fostering and financial independence of pondok still not well managed, some of the potential that can be developed for the establishment of cottage business charities is still not optimally exploited so it requires assistance. The method of community service activities carried out is to explore problems, an urgent problem was found, namely the lack of entrepreneurial skills and poor marketing techniques as well as financial management, so that entrepreneurial training, assistance in management aspects and marketing technology were carried out. The result of this activity was an increase in entrepreneurial skills, financial management and good marketing for students and administrators, promising the independence of the cottage