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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) ESENSI: JURNAL BISNIS DAN MANAJEMEN JURNAL ECONOMIA Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) The Winners Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata International Research Journal of Business Studies (E-Journal) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Sinergitas PkM & CSR Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ultima Management : Jurnal Ilmu Manajemen EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Scientia Indonesia Jurnal Manajerial Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ilomata International Journal of Social Science Journal of Community Service and Engagement JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Sustainability Jurnal Manajemen Makara Human Behavior Studies in Asia ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Sabrina O Sihombing
Universitas Pelita Harapan
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PARADIGMS IN CONSUMER BEHAVIOR Sihombing, Sabrina Oktoria
Gadjah Mada International Journal of Business Vol 4, No 2 (2002): May-August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.625 KB)

Abstract

A paradigm influences what we see and conceive about certain facts. Paradigm can also influence what we accept as a truth. Yet, the debate over which paradigm and methodology is best suit for marketing and consumer behavior has begun since 1980s. Many researchers criticized the domination of logical empiricism paradigm and offered alternative paradigm to understand marketing and consumer behavior. This article discusses several paradigms and methodology, which are part of qualitative paradigm, and compares them with positivism paradigm. This article will also point to the importance of reconciliation between qualitative and quantitative paradigm in order to improve marketing and consumer behavior studies.
PREDICTING ONLINE PURCHASE INTENTION: AN EMPIRICAL STUDY Shierly, Lorentia; O. Sihombing, Sabrina
Jurnal Dinamika Manajemen (Journal of Management Dynamics) Proceeding Madic 2015
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v0i0.4781

Abstract

Factors Affecting Customer Loyalty of Fitness Centers: An Empirical Study Suwono, Livia Vania; Sihombing, Sabrina Oktaria
Jurnal Dinamika Manajemen Vol 7, No 1 (2016): March 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i1.5758

Abstract

Awareness of healthy lifestyle in society is increasing day by day. Therefore, the fitness centers more motivated to focus on these business opportunities. Hence, it is important for companies to understand how to satisfy consumers to obtain consumer loyalty. Main variables were applied to predict customer loyalties areswitching cost, customer value, physical environment, and customer satisfaction. Data was collected through questionnaires distribution to students at private university in Tangerang. Data then was analyzed to by applying multipleregressionswith SPSS software. The results showed that there are three hypotheses are supported. The hypothesis is the relationship between switching cost and customer value, the relationship between customer value and customer satisfaction, and the relationship between customer satisfaction and customer loyalty. There is a hypothesis that is not supported, namely the relationship between the physical environment and customer satisfaction. This study also provides a discussion and offers direction for further research.Kesadaran akan hidup sehat dalam masyarakat semakin meningkat. Oleh karenaitu, perusahaan-perusahaan pusat kebugaran termotivasi untuk focus pada peluang bisnis ini. Dengan demikian, pemahaman akan kepuasan konsumen yang dapat menjadikan konsumen semakin loyal adalah penting bagi perusahaan. Penelitian ini focus pada variable biaya perpindahan, nilai yang diterima konsumen, lingkungan fisik, dan kepuasan konsumen dalam memprediksi loyalitas konsumen. Data dikumpulkan melalui penyebaran kuesioner pada mahasiswa di sebuah universitas swasta. Data kemudian dianalisis dengan menggunakan regresi berganda. Hasil penelitian menunjukkan bahwa terdapat tiga hipotesis yang didukung. Hipotesis tersebut adalah hubungan antara biaya perpindahan dan nilai yang diterima konsumen, hubungan antara nilai yang diterima konsumen dan kepuasan konsumen, dan hubungan antara kepuasan konsumen dan loyalitas konsumen. Terdapat satu hipotesis yang tidak didukung, yaitu hubungan antara lingkungan fisik dan kepuasan konsumen. Penelitian ini menyampaikan pembahasan dan arah atas penelitian selanjutnya.
Understanding Knowledge Sharing Behavior: An Examination of the Extended Model of Theory of Planned Behavior Sihombing, Sabrina O.
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 1 (2011): The Winners Vol. 12 No. 1 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i1.681

Abstract

Knowledge is recognized as one valuable asset for many organizations. Thus, knowledge-sharing is one of important activities in many organizations, including university. Knowledge sharing is defined as activities of transferring or disseminating organizationally relevant information, ideas, suggestions, and expertise with one another. This research applied Christian values as a moderating variable in the framework of theory of planned behavior. The aims of this research to assess applicability of the theory of planned behavior to predict knowledge sharing and to examine the effects of Christian values in the relationship between attitude and intention to share knowledge. A self-administered questionnaire was used to collect the data for this study. The data was then analyzed using structural equation modeling.
Factors Affecting Customer Loyalty of Fitness Centers: An Empirical Study Suwono, Livia Vania; Sihombing, Sabrina Oktaria
JDM (Jurnal Dinamika Manajemen) Vol 7, No 1 (2016): March 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i1.5758

Abstract

Awareness of healthy lifestyle in society is increasing day by day. Therefore, the fitness centers more motivated to focus on these business opportunities. Hence, it is important for companies to understand how to satisfy consumers to obtain consumer loyalty. Main variables were applied to predict customer loyalties areswitching cost, customer value, physical environment, and customer satisfaction. Data was collected through questionnaires distribution to students at private university in Tangerang. Data then was analyzed to by applying multipleregressionswith SPSS software. The results showed that there are three hypotheses are supported. The hypothesis is the relationship between switching cost and customer value, the relationship between customer value and customer satisfaction, and the relationship between customer satisfaction and customer loyalty. There is a hypothesis that is not supported, namely the relationship between the physical environment and customer satisfaction. This study also provides a discussion and offers direction for further research.Kesadaran akan hidup sehat dalam masyarakat semakin meningkat. Oleh karenaitu, perusahaan-perusahaan pusat kebugaran termotivasi untuk focus pada peluang bisnis ini. Dengan demikian, pemahaman akan kepuasan konsumen yang dapat menjadikan konsumen semakin loyal adalah penting bagi perusahaan. Penelitian ini focus pada variable biaya perpindahan, nilai yang diterima konsumen, lingkungan fisik, dan kepuasan konsumen dalam memprediksi loyalitas konsumen. Data dikumpulkan melalui penyebaran kuesioner pada mahasiswa di sebuah universitas swasta. Data kemudian dianalisis dengan menggunakan regresi berganda. Hasil penelitian menunjukkan bahwa terdapat tiga hipotesis yang didukung. Hipotesis tersebut adalah hubungan antara biaya perpindahan dan nilai yang diterima konsumen, hubungan antara nilai yang diterima konsumen dan kepuasan konsumen, dan hubungan antara kepuasan konsumen dan loyalitas konsumen. Terdapat satu hipotesis yang tidak didukung, yaitu hubungan antara lingkungan fisik dan kepuasan konsumen. Penelitian ini menyampaikan pembahasan dan arah atas penelitian selanjutnya.
The Effects of Store Environment and Merchandise to Customer Responses: an Empirical Study Haryono, Richard I.; Sihombing, Sabrina O.
JDM (Jurnal Dinamika Manajemen) Vol 9, No 1 (2018): March 2018 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i1.14650

Abstract

This study aims to determine the relationship between store environments consisting of social cues, design cues, ambient gestures, and merchandise cues and their impact on cognitive and affective consumer evaluations of stores and merchandise that will influence approach behavior. The retail industry in Indonesia has increased inevitably. This development is predicted to continue to increase to 8% by 2018. As a result, stores are competing to offer new and unique experiences for both cognitive and affective customers. Over the past decade, similar research has rarely been done. In addition, item cues variables are also rarely mentioned in previous studies. Therefore, this study aims to explain more about merchandise cues. The basis of this research is quantitative method, using descriptive research type with research object Foodmart Primo Maxxbox Lippo Village. The sample size involved 200 respondents selected by applying purposive sampling. After data collected, the data were analyzed by using structural equation modeling (SEM). There are three out of 12 hypotheses that were not supported in this study. The three hypotheses are the relationship between ambient cues with consumers’ cognitive evaluation of the store, and no relationship between consumer cognitive evaluation and approach behavior. Theoretical and managerial implications and suggestions for further research are also discussed in this study.This study aims to determine the relationship between store environments consisting of social cues, design cues, ambient gestures, and merchandise cues and their impact on cognitive and affective consumer evaluations of stores and merchandise that will influence approach behavior. The retail industry in Indonesia has increased inevitably. This development is predicted to continue to increase to 8% by 2018. As a result, stores are competing to offer new and unique experiences for both cognitive and affective customers. Over the past decade, similar research has rarely been done. In addition, item cues variables are also rarely mentioned in previous studies. Therefore, this study aims to explain more about merchandise cues. The basis of this research is quantitative method, using descriptive research type with research object Foodmart Primo Maxxbox Lippo Village. The sample size involved 200 respondents selected by applying purposive sampling. After data collected, the data were analyzed by using structural equation modeling (SEM). There are three out of 12 hypotheses that were not supported in this study. The three hypotheses are the relationship between ambient cues with consumers’ cognitive evaluation of the store, and no relationship between consumer cognitive evaluation and approach behavior. Theoretical and managerial implications and suggestions for further research are also discussed in this study.
Predicting Intention to Purchase Counterfeit Products: Extending the Theory of Planned Behavior Patiro, Shine Pintor S.; Sihombing, Sabrina
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 7, No 2 (2014): August-November 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.098 KB)

Abstract

Comparing Entrepreneurship Intention:A Multigroup Structural Equation Modeling Approach Sihombing, Sabrina O.
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.408 KB)

Abstract

Antecedents of Employee Loyalty in Educational Setting: An Empirical Study Sihombing, Sabrina O; Berlianto, Margaretha P
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 10, No 2 (2017): August - November 2017
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.432 KB)

Abstract

The RelationshipBetween Entrepreneurship Education And Mentoring Toward Entrepreneurship Intention Sabrina O. Sihombing, Elisse Natalia,
Jurnal Manajemen Vol 22, No 3 (2018): October, 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.54 KB) | DOI: 10.24912/jm.v22i3.426

Abstract

This study aims to determine the relationship between factors that influence entrepreneurial intentions which consist of entrepreneurship education, entrepreneurial attitudes, subjective norms, self efficacy, and mentoring. Research on factors that influence entrepreneurship has been carried out by many previous researchers. However, mentoring is a variable that is rarely studied in previous studies. This study will discuss more about the variable mentoring. In this study, the quantitative paradigm was used as the basis of this study, with the type of descriptive research. The object of research used is the entrepreneurship study program. While the analysis unit used is an individual. Data collection methods in the form of questionnaires with 24 indicators with an interval measurement scale that is a 5-point Likert scale. The sampling design used is non-probability sampling, namely judgment sampling with students and students majoring in entrepreneurship as active as a sample. The number of samples used in this study is 85 for preliminary studies, and 157 for actual research studies. After the data is collected, the data is then tested for reliability and validity using Cronbach's Alpha and construct validity using Pearson Correlation and also Exploratory Factor Analysis (EFA). After passing the reliability and validity tests, of the 24 indicators used previously, only 15 indicators met the requirements for reliability testing and validity testing. Then the data was then analyzed using PLS-SEM. The results of this study are from eight pre-determined hypotheses, there are two hypotheses that are not supported by several reasons. From this study, it can be concluded that there is no relationship between entrepreneurial education and student self-efficacy, and the absence of a relationship between mentoring and student self-efficacy.
Co-Authors A. Prawira, Natasha A. Aldio Pramudia Gunadi, Aldio Pramudia Aldio Pramudya Gunadi Alfian, Cindy Alice Sebastian Amelda Pramezwary Andrean Steviano Andriano, Jeremy Angelica Wijaya Anthonio Louis Wiryadi Antonio, Ferdi Bayu Bisma Dewantara Bella Sugita Berlianto, Margaretha P Berlianto, Margaretha P Catherine Natalie Celine I Agung Destian F Amaldi Devona Valencia Diccio Diccio Ericko Grady Evelyn Wijaya Fiesta Octaviani Friskha Loasari Gilbert Fortino Orlando Gunarso, Lidya Hansel Ferdinand Haryono, Richard I. Hendro . Hubner, Ira B. Indra Liempepas Iswara, Ganesha Triutomo Jeremy Setiawan Jessica Suryadijaya Johan, Kevin Juliana Juliana Juliana Juliana, Juliana July Hidayat Jun Young Park Kevin Susanto Lia Pratiwi Chandra Livia Vania Suwono, Livia Vania Lorentia Shierly Lorentia Shierly, Lorentia Matthew Gianto Meichael Melva Lasmaria Manalu Michael Rusiviro Jacob Michaela Leoda Wijaya Michelle Atmadjaja Mien Mien Muhamad A. A. F. Ananda Muhammad Andreaginola Pratama Mutiara Lemy, Diena Natasha A. Prawira Natasya Metta Gunawan Nova Irene Bernedeta Sitorus Novi Chandra, Novi Pramono, Rudy Rahma, Stephanie Raymond Setia Budi Renaldi Renaldi Revel Gunawan Reza Adjah Richard Tjongirin Ricky Chia Rizki Pratama Saleh Siregar Rosianna Sianipar Samantha, Wella Selly Juliana Shannaz Nadya Sharon B. Soesanto Sharon Madeline Shella F. Eles Shine Pintor S. Patiro Shine Pintor S. Patiro, Shine Pintor S. Tandean, Maria J. The Fennie Saputra Theresia Chandra Vicky Leonarto Vincent Riyanto Vinsensius Vinsensius Wialdy, Kevin Yizzy Weny Putri