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All Journal Journal of Management - Small and Medium Enterprises (SME's)
Indriyani Kusumawati
Universitas Islam Batik-Surakarta
Economics, Econometrics & Finance

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KEMUDAHAN, KEPERCAYAAN DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA DOMPET DIGITAL OVO DI SURAKARTA Indriyani Kusumawati; Sri Hartono; Eny Kustiyah
Journal of Management Small and Medium Enterprises (SMEs) Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v11i1.2315

Abstract

A purchasing decision is a process of taking an opinion when making a product purchase. Thisresearch aims to know the simultaneous and partial relationships among Simplicity, Trust andRisk Perception to Purchasing Decisions of the OVO digital wallet users in Surakarta. The methodof research is quantitative descriptive research design. The sampling technique is the purposivesampling method. Data was taken directly using a questionnaire of 100 respondents. The analyticalmethods used in the study is Multiple Linear Regression Analyses. The results showed thatSimplicity, Trust and Risk Perception variables simultaneously & significantly impact onPurchasing Decision. Partially, Simplicity and Trust have positive and significant influence toPurchasing Decision while Risk Perception has no significant effect.Keywords: Simplicity, Trust, Risk Perception, Purchasing Decision
Co-Authors Eny Kustiyah Sri Hartono