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All Journal AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Agriuma
Retna Astuti K
Universitas Medan Area
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN TAHU PUTIH DI KOTA MEDAN M. Fahriza Ikhsan; Retna Astuti K; Faoeza Hafiz Saragih
Jurnal Agriuma Vol 1, No 1 (2019): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v1i1.2291

Abstract

Tofu is one of the foodstuffs that plays a role for nutritional balance and is one of the people's favorite side dishes. The purpose of this study is to find out what factors influence consumer demand for white tofu in the city of Medan. The sampling method is done by purposive sampling method. Respondents in this study were consumers who consumed white tofu in the household. Information obtained from white tofu sellers in Petisah Market, Sei Sikambing Market and Helvetia Market and samples taken were 45 respondents, each 15 respondents in each market. Data collected are primary data and secondary data. The analytical method used is multiple linear regression test with SPSS 20. The results of this study concluded that the variable price of white tofu, tempe prices, fish prices, income and the number of dependents simultaneously had a significant effect on the demand for white tofu in Medan. Partially the variable price of white tofu and fish prices has a significant effect on the demand for white tofu in Medan, while the variable price of tempe, income and the number of dependents does not significantly influence the demand for white tofu in Medan.
Analisis Kualitas Produk Dan Pelayanan Pada Tingkat Kepuasan Pelanggan Produk Karet Ribbed Smoked Sheet PT. Perkebunan Nusantara III (Persero) Muhammad Adlin Panjaitan; Retna Astuti K; Harso Kardhinata
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 5, No 1 (2023): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JANUARI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v5i1.1293

Abstract

Competition between companies is currently very tight, along with the development of science and technology. Consumers no longer buy products based solely on physical appearance, but also include all aspects of the service attached to the product. The purpose of this study was to determine the effect of product quality and service quality on customer satisfaction at PT PERKEBUNAN NUSANTARA III (PERSERO). The type of research used is associative research with the method of Multiple Linear Regression analysis. The results showed that product quality and service quality had a positive and significant effect on customer satisfaction at PT Perkebunan Nusantara III (PERSERO). This means that the product quality and service quality at PT Perkebunan Nusantara III are very good.
Faktor-Faktor Yang Mempengaruhi Pendapatan Petani Gula Merah Kelapa Sawit Di Kecamatan Air Batu Kabupaten Asahan Sumatera Utara Azwar Anas Manurung; Retna Astuti K; Harso Kardhinata Kardhinata
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 5, No 2 (2023): Jurnal Ilmiah Pertanian (JIPERTA), September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v5i2.1292

Abstract

The scarcity of palm plants has resulted in brown sugar producers choosing raw materials other than palm sap, namely palm sap. Palm sap is a concern of brown sugar producers as an alternative raw material for brown sugar production so that the business of making brown sugar continues. The purpose of this study was to analyze the structure of production costs and income of brown sugar farmers from palm sap, analyze the feasibility of making brown sugar from palm sap and analyze the factors that affect the income of brown sugar farmers from palm sap in Air Batu District, Asahan Regency. . This study uses a survey method. The method of determining the sample used is using purposive sampling method using certain criteria. The research sample was 15 farmers who were included in the criteria in Air Batu District, Asahan Regency. The distribution of the sample of farmers, namely; 5 people in Pinanggripan Village, 3 people in Lake Sijabut Village, 4 people in Sijabut Teratai Village and 3 people in Hessa Bay Water Village. The research data analysis method is hypothesis testing using the methods of cost analysis, income analysis, business feasibility analysis and multiple linear regression analysis. The results of the analysis of the costs and income of the business of making brown sugar from palm sap are profitable. The results of the production BEP analysis show that the production of brown sugar is an average of 5,501.67 Kg per month, where the production is greater than the calculated BEP of 5,281.67 Kg, so the brown sugar business is declared feasible to be cultivated. The results of the BEP price analysis show that the production price is an average of Rp. 12,000/Kg where the price of brown sugar is greater than the BEP calculation of Rp. 11,281,62/Kg, so the brown sugar business is declared feasible. The results of multiple linear regression analysis showed that the results of the classical assumption test for all research variable data did not experience problems. Sugar production, capital, number of plants and sap production simultaneously have a very significant effect on the income of brown sugar farmers from oil palm sap in Air Batu District. Sugar production and capital partially have a very significant effect, while the number of plants and production of sap partially have a very significant effect on the income of brown sugar farmers from oil palm sap in Air Batu District.
Co-Authors Azwar Anas Manurung Harso Kardhinata Harso Kardhinata Kardhinata M. Fahriza Ikhsan Muhammad Adlin Panjaitan Saragih, M.Sc, Faoeza Hafiz