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All Journal Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Kajian Branding Indonesia
Agus W. Soehadi
Prasetiya Mulya Business School Of Management, Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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COMMUNITY-BASED ENTREPRENEURSHIP: A COMMUNITY DEVELOPMENT MODEL TO BOOST ENTREPRENEURIAL COMMITMENT IN RURAL MICRO ENTERPRISES Ambara Purusottama; Teddy Trilaksono; Agus W. Soehadi
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.466 KB) | DOI: 10.22441/mix.2018.v8i2.015

Abstract

Abstract. Micro enterprises (MEs) have been proven to be significant contributors to the national economy, particularly for marginal communities. However, only a few programs are aimed to encourage ME improvement, especially in rural areas. The community-based entrepreneurship (CBE) program led by higher education institutions has been recognized as an effective instrument to accelerate capacity building for marginal communities. This research aims to determine the effectiveness of this program in boosting entrepreneurial commitment of rural MEs to help them develop their business. Applying the theory of planned behavior (TPB) framework, this research applies a direct survey to respondents from rural MEs. Then to analyze both data and output, this study applies PLS-SEM tool with SmartPLS software. Results reveal that social factors (social pressure and environmental influence) do not incline rural ME entrepreneurs to develop their business. Attitude factors (entrepreneurial benefit and willingness to take a risk) become the most dominant variables, and consistently have an impact on rural ME entrepreneurs in developing their business. To implement the business development of rural ME, perceived behavioral control becomes a main determinant. Demographic profiles (age, gender, and eduction) is also heavily as influential factors.
Can a Knowledge Sharing Platform without a Brand Community Platfrom contribute to the Brand Community Commitment? Sumarlin, Antonius Widyatma; Soehadi, Agus W; Suharjo, Budi; Daryanto, Heny K
Jurnal Manajemen Teknologi Vol 12, No 1 (2013)
Publisher : SBM ITB

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Abstract

Consumunity theory offers a view in which consumers can co-create the value in-use of the brand.  Given a platform, consumers share their tastes and buy preferences for the benefits of others adapting to their surrounding social values.  Many brand literatures address the platform as a brand community, yet there has not been any attempt to separate between the values of the brand community and the utilized spaces of knowledge sharing platform (KSP) because both platforms have been assumed to be embedded together in one platform.  The purpose of this quantitative research is to show that KSP by its distinct roles and functions other than the values of brand community can also contribute to the brand community commitment.  A sample of 600 respondents was collected with accidental sampling method at three various brand community events in Bogor and Jakarta, namely Kecap Bango Mania, Bogasari Baking Center and Ibu dan Balita of Frisian Flags.  The analytical method employed is structural equation analysis using structural equation modelling (SEM) as its tool to run the data. The result of this descriptive research shows that there is a good probability that brand community commitment can be influenced by the knowledge sharing platform alone.  This finding should be beneficial to the brand producer to consider KSP as an alternative means to have their employees involved in its activity to maintain the moral values of the brand. Keywords:  Knowledge Sharing Platform, Brand Community Commitment, Consumunity Theory, Consumer Culture Theory, Brand Community
THE RELATIONSHIPS AMONG DIFFERENT PERFORMANCE MEASURES IN INDONESIAN RETAIL CONTEXT Soehadi, Agus w.
Gadjah Mada International Journal of Business Vol 4, No 2 (2002): May-August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

Despite research into the links between market orientation and firm performance, research into the detail different measures of performance has been limited. This study develops different measures of performance in retail business and examines their relationship with market orientation. The results suggest that market orientation positively relate to nonfinancial indicators.  Also, indirect nonfinancial indicator can be treated as dominant mediator for the relationship between market orientation and financial indicator. Further, the findings suggest that different types of performance measurement affect the magnitude of market orientation and performance association.
THE RELATIONSHIPS BETWEEN SUPPLIER PARTNERSHIP, ENVIRONMENTAL VARIABLES ANDFIRM PERFORMANCE IN RETAIL INDUSTRY Soehadi, Agus W.
Gadjah Mada International Journal of Business Vol 5, No 2 (2003): May-August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

Partnership with suppliers is becoming a critical activity in retail industry to strengthen their competitive position. However, evidence suggested that partnership efforts do not reach their potential due to the effect of external factors. This article presents a comprehensive model that depicts the links among the supplier partnership, environmental variables and firm performance. Data for testing the model were collected by sending a questionnaire to a sample of retail industry in Indonesia. Hypothesized links depicted in the research model were tested using structural equation modeling. The findings show that supplier partnership affects positively firm performance in general term as well as across components of performance measurement. The empirical results suggest that the effect of environmental variables on supplier partnership is: market turbulence has a positive effect, competitive intensity and demand volatility have a negative effect.
THE RELATIONSHIPS AMONG DIFFERENT PERFORMANCE MEASURES IN INDONESIAN RETAIL CONTEXT Agus w. Soehadi
Gadjah Mada International Journal of Business Vol 4, No 2 (2002): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.387 KB) | DOI: 10.22146/gamaijb.5634

Abstract

Despite research into the links between market orientation and firm performance, research into the detail different measures of performance has been limited. This study develops different measures of performance in retail business and examines their relationship with market orientation. The results suggest that market orientation positively relate to nonfinancial indicators.  Also, indirect nonfinancial indicator can be treated as dominant mediator for the relationship between market orientation and financial indicator. Further, the findings suggest that different types of performance measurement affect the magnitude of market orientation and performance association.
THE RELATIONSHIPS BETWEEN SUPPLIER PARTNERSHIP, ENVIRONMENTAL VARIABLES ANDFIRM PERFORMANCE IN RETAIL INDUSTRY Agus W. Soehadi
Gadjah Mada International Journal of Business Vol 5, No 2 (2003): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1649.197 KB) | DOI: 10.22146/gamaijb.5409

Abstract

Partnership with suppliers is becoming a critical activity in retail industry to strengthen their competitive position. However, evidence suggested that partnership efforts do not reach their potential due to the effect of external factors. This article presents a comprehensive model that depicts the links among the supplier partnership, environmental variables and firm performance. Data for testing the model were collected by sending a questionnaire to a sample of retail industry in Indonesia. Hypothesized links depicted in the research model were tested using structural equation modeling. The findings show that supplier partnership affects positively firm performance in general term as well as across components of performance measurement. The empirical results suggest that the effect of environmental variables on supplier partnership is: market turbulence has a positive effect, competitive intensity and demand volatility have a negative effect.
Peran Ruang Wadah Berbagi Pengetahuan Terhadap Komitmen Komunitas dan Loyalitas : Kasus Teater Katak Daniel Pranajaya; Josephine Gratia; Agus W. Soehadi; Novi Amelia
Kajian Branding Indonesia Vol 2 No 1 (2020): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

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Abstract

Melalui sebuah wawancara dengan seorang sutradara sekaligus penggerak Teater Katak, sebuah teater yang berhasil mendapat sorotan publik dan membangun jaringan yang luas, kami dapati bahwa ada peluang untuk mengembalikan dunia perteateran di Indonesia ke masa jayanya, sebagaimana pada tahun 1960 maupun 1970. Melalui berbagai usahanya untuk memperluas pasar penikmat teater di Indonesia, guna memungkinkan para pecinta aliran seni tersebut dapat hidup hanya dengan berteater, ia mendapati bahwa sesama performing art enthusiast, mampu bertahan jika antar komunitas menopang satu sama lain. Pernyataan ini kemudian kami uji dengan model jurnal dengan judul Pengaruh Wadah Berbagi Pengetahuan Terhadap Komitmen dari Komunitas Merek, yang menjadi acuan penulisan laporan ini. Riset yang membahas tentang ruang-ruang yang dapat mempengaruhi komitmen komunitas merek ini menilik kasus dengan teori ruang berbagi pengetahuan, komitmen, serta act of loyalty dan menerapkan riset kuantitatif berupa non probability purposive sampling terhadap komunitas Teater Katak sebanyak 155 responden yang diolah menggunakan Structural Equation Model dengan tool AMO8 16. Hasil riset membuktikan bahwa sesuai dengan penelitian Sumarlin (2013), bahwa platform berbagi pengetahuan memiliki hubungan positif dengan komitmen komunitas, pula terhadap indikasi tindak loyalitas. Riset ini membuktikan kalau hal tersebut tak hanya terhadi pada komunitas merek namun juga komunitas seni. Platform berbagi pengetahuan berpengaruh terhadap komitmen komunitas yang selanjutnya berdampak terhadap intensi pembelian, penyebaran WOM positif, serta keluhan konstruktif yang merupakan indikasi loyalitas. .
Pengaruh Brand Storytelling dalam Pembentukan Brand Loyalty dan WOM pada Brand Socendate Harriman Samuel Saragih; Christabella Odelia Kwandy; Hans Nicholas; Agus W. Soehadi; Freddy Utama
Kajian Branding Indonesia Vol 3 No 2 (2021): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.598 KB)

Abstract

Perkembangan industri kosmetik di Indonesia dalam beberapa tahun belakangan ini mengalami peningkatan. Hal tersebut tergambar dari ekspor produk kosmetik Indonesia yang mencapai USD 600 juta, lebih tinggi jika dibandingkan dengan tahun 2018 yaitu sebesar USD 556,36 juta. Sampai tahun 2019, Indonesia tercatat memiliki 797 brand industri kosmetik besar dan industri kecil dan menengah (Larissa Huda, 2020). Oleh karena itu, industri kosmetik sangat menarik untuk dijadikan objek penelitian, khususnya untuk brand Secondate, yaitu brand kosmetik lokal yang menggunakan metode brand storytelling dalam kegiatan marketing-nya. Brand storytelling sendiri merupakan salah satu metode terkuat untuk menarik perhatian konsumen (Mossberg dan Johansen, 2006). Penelitian ini bertujuan untuk melihat seberapa besar pengaruh brand storytelling yang dapat mempengaruhi cognitive, sensory, dan affective associations yang kemudian berpengaruh pada brand love sebagai pembentukan brand loyalty dan word of mouth (WOM), khususnya untuk brand Secondate. Penelitian dilakukan secara kuantitatif melibatkan 249 responden yang merupakan konsumen Secondate, brand kosmetik lokal di Indonesia yang menggunakan teknik stortytelling dalam kegiatan aktivasi dan marketing-nya. Data yang didapatkan diuji menggunakan factor analysis dan structural equation model (SEM) di AMOS. Hasil penelitian ini menunjukkan adanya hubungan positif antara brand storytelling terhadap brand associations: cognitive, sensory, dan affective associations, yang mempengaruhi brand love sebagai faktor pembentukan brand loyalty dan word of mouth.
SUCCESSOR-RELATED FACTORS OF EFFECTIVE INTRA-FAMILY SUCCESSION: AN INTERPRETATIVE PHENOMENOLOGICAL ANALYSIS Aprihatiningrum Hidayati; Agus W. Soehadi; Aji Hermawan; Hartoyo Hartoyo
Jurnal Aplikasi Manajemen Vol 17, No 4 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.08

Abstract

Successor-related factors are among the most discussed topic in family firm succession. The purpose of this study is to explore successor-related factors associated with effective intra-family succession among successors. A total of 10 individuals participated in the study. Using interpretative phenomenological analysis (IPA), four themes emerged from participants’ personal statements and experiences: 1) autonomous motivation to take over family firm; 2) intense relationship between predecessor and successor; 3) personality traits; and 4) shared vision. The findings indicate that autonomous motivation to take over the family firm leads to effective intra-family succession since successor’s passion aligns with family firms’ needs. The intense relationship between predecessor and successor leads to effective intra-family succession in a way an open communication does exist. The smooth transfer of shared vision from predecessor to successor leads to effective intra-family succession. The interesting finding is younger successor differs from elderly successors in perceiving shared vision. Younger successors emphasize on individual motives, while elder successors emphasize on social motives. This work provides deeper insight related to successor-related factors, which leads to effective intra-family succession. In the future, it will be important to explore the potential use of a generational cohort concept in exploring successor-related factor in intra-family succession.
The Reasoned Action Approach to Growth Intention to Increase Small And Medium Enterprises: A Conceptual Framework Annuridya Rosyidta Pratiwi Octasylva; Yuliati Lilik Noor; Hartoyo; Agus W Soehadi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 3 (2021): IJBE, Vol. 7 No. 3, September 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.3.282

Abstract

Entrepreneurship plays an important role in the economy, among others, in reducing the unemployment rate and improving the economy of a country. However, this was not accompanied by the interest of entrepreneurs in increasing their business. Even though interest is the main predictor in shaping the behaviour and performance of a business. This article aimed to provide literature on what factors can shape an entrepreneur's interest in developing his business. In answering the objectives of this study, a literature study was carried out on the articles about interest in developing a business published in the 2010-2021 period and contained in a bibliographic database. Based on the results of the study, four factors could strengthen the interest in entrepreneurs developing their business, namely: attitude, descriptive norms, injunctive norms and perceived behavioural control with the theoretical approach of reasoned action approach, which are known to be better at predicting behavioural interest because the variables used are more detailed. This research is not only useful for entrepreneurs to increase their demand to develop their business but also useful for related stakeholders to support the increase in-class promotion of MSME actors. Keywords: attitude, descriptive norm, MSME, injunctive norm, perceived behavioural control
Co-Authors Aji Hermawan Ambara Purusottama Annuridya Rosyidta Pratiwi Octasylva Aprihatiningrum Hidayati Budi Suharjo Christabella Odelia Kwandy Daniel Pranajaya Daryanto, Heny K Freddy Utama Hans Nicholas Harriman Samuel Saragih Hartoyo Hartoyo Hartoyo Herry Purnomo Josephine Gratia Mukhamad Najib Novi Amelia Prita Prasetya Ririn Wulandari Setiadi Djohar Suharjo, Budi Sumarlin, Antonius Widyatma Teddy Trilaksono Yuliati Lilik Noor