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Simplification of the Role of Public Relations Angga Intueri Mahendra
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.332

Abstract

The image of a company can be seen from public relations performance. The more effective public relations division runs its functions in managing the company's image and dealing with problems, the more positive the reputation of the company internally and externally. However, in practice, the function of public relations in companies has started to shift and even obscure the initial concept. In 2012, a supplier company for construction materials in Batam City, Indonesia, experienced internal conflict. The employees conducted an organized protest in the yard of the company building. The protesters were not satisfied with the current wages and demanded a pay increment. This problem was successfully resolved by the mediation of public relations that found a middle ground between the company and workers. After this event, the company reformed the organizational structure by eliminating the public relations division. However, a question arises: what then is the role of public relations? This study aimed to seek the simplification of the role of public relations executed by company management. The study indicated that there was a simplification in the company towards the role of public relations. The simplification manifested by imposing the role and duties of public relations to the operational secretary, which has a different area of expertise, causing a division to handle multiple tasks. The management considered that the operational secretary can ask for help from the management team if it is not capable of carrying out public relations tasks. The other simplification was equating the role of public relations with marketing. Consequently, the public relations division was also burdened with selling the company's products.
Analisis Wacana Pesan Moral Dalam Novel “Santri dan Kiai Petani” Karya Ali Antoni Angga Intueri Mahendra; Achmat Nur Yudianto
Jurnal Media Komunika Vol 3, No 1 (2022): Juni
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2022.3.1.1072

Abstract

Penelitian ini ingin mengetahui pesan isi cerita dalam novel “Santri dan Kiai Petani” ditulis oleh Ali Antoni. Penelitian ini menggunakan pendekatan kualitatif melalui analisis wacana model Van Dijk. Hasilnya menyatakan muatan pesan moral yang ada dalam novel “Santri dan Kiai Petani” adalah bahwa pelajaran yang paling utama sesungguhnya sebuah kehidupan, bukan pelajaran melalui kurikulum ataupun program pelajaran formal. Pesan yang disampaikan memperlihatkan penulis melakukan strategi wacana mempresentasikan pesan utama yang hendak di usung melalui penguatan karakter tokoh utama.