Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Jurnal Sosial Ekonomi Pertanian

FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN BUAH IMPOR Sudiyarto Sudiyarto; Ramdan Hidayat; Sri Widayanti
Jurnal Sosial Ekonomi Pertanian (J-SEP) Vol 1 No 2 (2007)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumers hold important role in determination whether the product has superiority or not. The overflowing or import fruits affected to a strong competition between local and impor fruits.  Although local fruit seemingly lost in the competing with import fruits, however the consumer (especially city consumer) is the final determiner who act the jury to judge the kind of fruit that is superior through multi attribute judgement. The research objected was to analyze the influece of the factors namely culture, social enviroment, individual, psychological and marketing strategy toward consumer’s attitude in purchasing fruits to show ‘competitive value’ of local fruit toward impor fruits. This research purposely conducted in Surabaya as one of the final destinations for fruit marketing with fruit’s consumer as a respondent and using survey method.  Sample taken of 140 responden from five Surabaya areas. Data collection conducted by interviews and direct obsevation toward several research object. This  research analyzed by Structural Equation Modelling (SEM). The result shows that on import fruits, changing culture and the increasing of individual characteristic significally significant effect to consumer behaviour in import fruits consumtion. Furthermore, the consumer  achievement behaviour statistically significant support to vendor to take  “marketing strategi”   Keywords : Consumer Behaviour, Import fruits, Structural Equation Modelling
PERILAKU KONSUMEN PENIKMAT KOPI TUBRUK DAN KOPI INSTAN Sudiyarto Sudiyarto; Sri Widayanti; Dya Maretya Kresna
Jurnal Sosial Ekonomi Pertanian (J-SEP) Vol 6 No 3 (2012)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The levels of Indonesian domestic coffee consumption increases more and more; this is related to consumer behavior, living standards improvement and lifestyle shift of urban people as in Surabaya. Each year coffee processing industry continues to grow in line with market demand. The purpose of this study was to: 1) describe the type of product and the known and favored coffee brand, 2) analyze consumer behavior in purchasing or consuming mud coffee and instant coffee. The research was conducted in Surabaya in March-April, 2012. This research applied qualitative-descriptive analysis. The coffee brand available in all traditional stores and minimarkets was only one brand of coffee (Kapal Api brand), while the coffee brands which were available in minimarket but were not available in traditional stores/food stalls were 4 brands of coffee. The coffee lovers bought coffee mostly in food stalls. Further, consumers enjoyed coffee at home, while the type of coffee mostly chosen was in form of original coffee powder, and the time to enjoy coffee was most frequently at night. Consumers enjoyed coffee for 2 cups/day in average. The consumer considerations in choosing coffee were influenced by flavor and external factors, mostly due to friendship effect. 55.00 percent of consumers preferred mud coffee. Keywords: consumer behavior, coffee, type (mud, instant) and brand.
KAJIAN EKONOMI PADA USAHATANI PADI ORGANIK DI DESA SUMBERNGEPOH KECAMATAN LAWANG KABUPATEN MALANG Sri Widayanti; Nuriah Yuliati
Jurnal Sosial Ekonomi Pertanian (J-SEP) Vol 1 No 2 (2007)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Organic farming is farming that use natural resources input. Recently, organic farming massively conducted by farmer because the demand of output is quite increase. The organic rice is the one of organic farming. The aim this research were (1) to compare and analyze both the cost structure and the income structure between organic rice and anorganic rice farm in Sumberngepoh, (2) to compare and analyze both economic and technic efficiency in  organic and anorganic rice farm in Sumberngepoh. The analyze method that used in this research is multiple linear regression by Cobb-Douglass approach. The research location is in Sumberngepoh, Lawang-malang is basedon that place is a cultivation area and also for central of organic rice development in Malang.  The result shows that In Sumberngepoh, the farming is started from seed selection which is good and filled out, seedling, planting, and treatment which consist of irrigation, weeding, manuring and controlling the pest and disease following the organic agriculture rules. Organic rice farming is more profitable and more efficient on technical than anorganic rice farming, the functional result of Cobb-Douglas production is gotten the organic rice efficiency index  as large as 360,68 and anorganic rice farming intercept as 153,121. Based on B/C ratio result is know that B/C ratio value of organic rice farm is 2,79 and anorganic rice farm is 2,42 Key words: organic rice, economic  efficiency and technic efficiency.