Articles
<![CDATA[Innovation Capability and Supply Chain Management: Empirical Study of Indonesian Traditional Herbal Medicine Products ]]>
<![CDATA[Octavia, Ade]]>;
<![CDATA[Sriayudha, Yayuk]]>;
<![CDATA[Ali, Hapzi]]>
<![CDATA[ International Journal of Supply Chain Management Vol 9, No 1 (2020): International Journal of Supply Chain Management (IJSCM) ]]>
Publisher : <![CDATA[International Journal of Supply Chain Management ]]>
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<![CDATA[Abstract— In today's scenario, supply chain processes have been greatly influencing businesses and trades globally. The purpose of this research is to analyze the effects of the supply chain management on the model capabilities of innovation and competitive advantage of Indonesia traditional herbal medicine. Design research is qualitative and quantitative approaches and using data collecting technique: FGD and survey sample. The research sample was 150 people consumers of Indonesian traditional herbal medicine. The analysis tool is the Structural Equation Modeling (SEM). The results show that there is a relationship between positioning product and competitive advantage. Competitive advantage is the variable consequences of innovation capability and positioning product Indonesian traditional herbal medicine products.]]>
<![CDATA[PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP KEPUTUSAN PEMBELIAN ABON IKAN PATIN PADA POKLASAR TUNAS BARU KECAMATAN KUMPEH ULU ]]>
<![CDATA[Sylvia Kartika Wulan bhayangkari]]>;
<![CDATA[Yayuk Sriayudha]]>
<![CDATA[ Jurnal Manajemen Terapan dan Keuangan Vol. 7 No. 1 (2018): Jurnal Manajemen Terapan dan Keuangan ]]>
Publisher : <![CDATA[Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi ]]>
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DOI: 10.22437/jmk.v7i1.4567
<![CDATA[Penelitian ini bertujuan mengetahui pengaruh komunikasi pemasaran terpadu pada keputusan pembelian abon ikan patin pada Poklasar Tunas Baru Kecamatan Kumpeh Ulu. Penelitian ini bersifat deskriptif verifikatif . Data bersumber dari hasil observasi dan wawancara melalui kuesioner yang telah diuji validitas dan reliabilitasnya. Data dianalisis dengan menggunakan analisis regresi berganda dengan variabel komunikasi pemasaran terpadu antara lain pemasaran langsung, promosi penjualan, hubungan masyarakat, penjualan personal, dan periklanansebagai variabel independent dan keputusan pembeli sebagai sebagai variabel dependent. Hasil penelitian memperlihatkan bahwa komunikasi pemasaran terpadu berpengaruh pada pengambilan keputusan pembelian abon ikan patin pada POKLASAR Tunas Baru Kecamatan Kumpeh Ulu. Diantara variabel komunikasi pemasaran yang diteliti, dua diantaranya yaitu pemasaran langsung dan penjualan personal berpengaruh nyata terhadap keputusan pembelian abon ikan patin]]>
<![CDATA[Negara Asal Produk, Persepsi Kualitas dan Merek: Pengaruhnya terhadap Keputusan Pembelian Smartphone ]]>
<![CDATA[Mahardika Ardaka Saputra]]>;
<![CDATA[Ade Octavia]]>;
<![CDATA[Suswita Roza]]>;
<![CDATA[Yayuk Sriayudha]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 10 No 1 (2019) ]]>
Publisher : <![CDATA[Universitas Samudra ]]>
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DOI: 10.33059/jseb.v10i1.1121
<![CDATA[This study aims to examine the effect of country of origin, perceived quality and brand on smartphone purchasing decisions. The subject of this study is a smartphone that is sold officially in Indonesian market. The sampling technique used was purposive sampling with the number of samples used amounting to 120 samples which were active users of smartphones. Validity and reliability test results show that the research instrumentsare valid and reliable. The analysis technique used is multiple linear regression analysis using SPSS version 22 software. The results show that country of origin variables partially do not have a positive and significant effect on purchasing decisions while perceived quality and brand variablespartially positive and significant influence purchasing decisions. Simultaneously, country of origin variables, perceived quality and brand have a positive and significant effect on purchasing decisions.]]>
<![CDATA[SELFIE MARKETING AND CUSTOMER LOYALTY: MEDIATING ROLE OF EXPERIENTIAL SHOPPING ]]>
<![CDATA[Ade Octavia]]>;
<![CDATA[Yayuk Sriayudha]]>
<![CDATA[ Jurnal Ilmu Manajemen Terapan Vol 1 No 3 (2020): Jurnal Ilmu Manajemen Terapan (Januari 2020) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/jimt.v1i3.100
<![CDATA[The increasing growth of modern food stalls showed a change in the behavior of consumers, especially for teenagers to fulfill the needs of a representative place to increase social activity. The purpose of this study is to analyze the effect of selfie marketing and customer loyalty with experiential shopping as a mediating role. The authors seek to understand how this selfie marketing to determine the customer loyalty of modern food stalls customer through experiential shopping. Design research using quantitative methods with the approach of the survey. Sample consumer research is the modern method of stalls that add up to 150 people. Sampling method using judgement sampling. The tools of data analysis using the method PLS. Finding suggests that experiential shopping has a significant effect on selfie marketing and experiential shopping and selfie marketing affects customer loyalty on modern food stalls.]]>
<![CDATA[Proses Komunikasi Pemasaran Sebagai Variabel Intervening Pada Hubungan Kinerja Pemasaran UKM dan Orientasi Inovasi Wirausaha Perempuan ]]>
<![CDATA[Yayuk Sriayudha]]>;
<![CDATA[Suswita Roza]]>;
<![CDATA[Ade Octavia]]>;
<![CDATA[Garry Yuesa Rosyid]]>
<![CDATA[ Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Jambi ]]>
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<![CDATA[Komunikasi pemasaran sebagai satu strategi pemasaran yang dilakukan untuk memberi informasi, mengenalkan produk dan mempengaruhi konsumen untuk menggunakan produk yang ditawarkan. Tujuan penelitian ini untuk (1) Menjelaskan hubungan yang signifikan antara orientasi inovasi dengan komunikasi pemasaran pada UKM yang dikelola perempuan (2) Menjelaskan hubungan yang signifikan antara komunikasi pemasaran dengan kinerja pemasaran pada UMKM yang dikelola perempuan (3) Menjelaskan hubungan yang signifikan antara orientasi inovasi dengan kinerja pemasaran pada UKM yang dikelola perempuan. Responden penelitian adalah UKM yang dikelola perempuan dengan sampel penelitian berjumlah 200 sampel. Alat analisis yang digunakan adalaha teknik modeling statistik SEM dengan alat analisis PLS. Dari hasil penelitian diketahui terdapat pengaruh yang signifikan antara orientasi inovasi dan komunikasi pemasaran pada UKM yang dikelola perempuan. Terdapat pengaruh yang signifikan antara komunikasi pemasaran dengan kinerja pemasaran UKM dan terdapat pengaruh yang signifikan antara orientasi inovasi dan kinerja pemasaran UKM. Diharapkan hasil penelitian menunjukkan data empiris dan hasil pembahasan yang bermanfaat bagi pelaku UKM. Diharapakan juga hasil penelitian dapat menambah litaratur kajian penelitian sejenis dan menjadi masukan bagi pemerintah daerah.]]>
<![CDATA[MODEL OF MARKETING PERFORMANCE : ROLE OF INNOVATION CAPABILITY IN WOMEN ENTREPRENEURS ]]>
<![CDATA[Ade Octavia]]>;
<![CDATA[Yayuk Sriayudha]]>
<![CDATA[ Dinasti International Journal of Management Science Vol 3 No 2 (2021): Dinasti International Journal of Management Science (November - December 2021) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijms.v3i2.1007
<![CDATA[ABSTRACT The uniqueness and distinctive character of a woman, makes women prefer to run entrepreneurship. The ability of women entrepreneurs to develop product innovation provides a competitive advantage that can reflect marketing performance. Marketing performance as an important challenge in management as well as the key to the success of business actors as a result of market strategy. The purpose of study was to analyze a hypothetical model of women's entrepreneurial marketing performance. The specific objective of the study was to investigate the relationship between women's entrepreneurship and marketing performance mediated by the innovation capability of women entrepreneurs. The research design applied was a quantitative research design by forming a model and testing the model. A survey was conducted using a sample of 100 respondents of women entrepreneurs. A structured questionnaire was used to elicit information from the respondents and simple random sampling method was used to select the samples. In this study, partial least squares SEM (PLS-SEM) was used for data analysis.. The instrument that was validated and its reliability measured was analysed using descriptive and inferential statistics. The results of the study show that women's entrepreneurship have significant influence to marketing performance, both directly and indirectly, which is mediated by innovation capability. Recommendations were given to women entrepreneurs that they should be putting more emphasis on this relatively new approach of innovation capability thereby creating marketing performance. Keywords: innovation, marketing performance, SMEs, women's entrepreneurship]]>
<![CDATA[ENTREPRENEURIAL PASSION, ENTREPRENEURIAL ALERTNESS AND ISLAMIC ENTREPRENEURIAL ORIENTATION: ITS APPLICATION TO THE MUSLIMAH ENTREPRENEUR ]]>
<![CDATA[Suswita Roza]]>;
<![CDATA[Yayuk Sriayudha]]>;
<![CDATA[Ade Octavia]]>
<![CDATA[ Dinasti International Journal of Education Management And Social Science Vol 2 No 2 (2020): Dinasti International Journal of Education Management and Social Science (Decembe ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijemss.v2i2.654
<![CDATA[The success of an entrepreneur orientation from an Islamic perspective is not only measured in material success but also in a growing business. Muslimah entrepreneur needs passion and alertness in entrepreneurship to help to shape an entrepreneurial optimism and make decisions as well as business development efforts. The aims of the research are (1). Analyzing the influence of entrepreneurial passion on entrepreneurial alertness (2). Analyzing the influence of entrepreneurial alertness on Islamic entrepreneurial orientation (3). Analyzing the influence of entrepreneurial passion on Islamic entrepreneurial orientation. Data were collected from a sample of 86 Muslimah entrepreneurs from the Association of Muslimah Entrepreneurs in Jambi Province. Data collection is carried out using a questionnaire as the instrument research. Moreover, path analysis is used to analyze the influence of each variable studied. The results showed that there is a positive and significant influence between: entrepreneurial passion on entrepreneurial alertness, entrepreneurial alertness on Islamic entrepreneurial orientation, and entrepreneurial passion on the Islamic entrepreneurial orientation of Muslimah entrepreneurs. Research implementation will enhance the passion and alertness of Muslimah entrepreneurs and it suggests further studies to strengthen the model of research particularly in terms of Islamic entrepreneurship perspective.]]>
<![CDATA[WOMEN'S ENTREPRENEURSHIP AND IMPLEMENTATION OF MARKET ORIENTATION MODEL TO IMPROVE BUSINESS PERFORMANCE OF SMES BATIK JAMBI ]]>
<![CDATA[Ade Octavia]]>;
<![CDATA[Zulfanetti Zulfanetti]]>;
<![CDATA[Yayuk Sriayudha]]>;
<![CDATA[Heriberta Heriberta]]>
<![CDATA[ Dinasti International Journal of Education Management And Social Science Vol 3 No 2 (2021): Dinasti International Journal of Education Management and Social Science (Decembe ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijemss.v3i2.1067
<![CDATA[Investigating of market orientation relationships and business performance has been widely conducted, but the research related to the implementation of the market-business performance orientation model is still relatively rarely. A woman entrepreneur who accepts challenging roles to meet her personal needs and become economically independent is an important role in economic independence. The research aims to analyze how the role of women entrepreneurs in applying market orientation models to improve business performance in SMEs of Batik Jambi in Jambi City. The method used in this study is qualitative method. The results of this study found that SMEs batik Jambi is mostly owned and managed by women entrepreneurs. They have been market oriented and impacted on business performance. Orientation to consumers is a strength factor for women to run their business and they tend to be more responsive to what competitors do. This study found that women entrepreneurs have the ability to coordinate internally. This becomes an internal force for SMEs to improve business performance as well. Lack of the competence in tecnology and information is one of women deficiency that need to be develpo in order to gain competitive advantage among them.]]>
<![CDATA[Peningkatan Daya Saing Produk Unggulan Daerah Usaha Kerupuk Ikan Di Kecamatan Pelayangan Seberang Kota Jambi ]]>
<![CDATA[Ade Octavia]]>;
<![CDATA[Yayuk Sriayudha]]>;
<![CDATA[Ade Perdana]]>
<![CDATA[ Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 1 (2018): Prosiding PKM-CSR Konferensi Nasional Pengabdian kepada Masyarakat dan Corporate Socia ]]>
Publisher : <![CDATA[Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI) ]]>
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<![CDATA[Kerupuk ikan telah dicanangkan oleh Pemerintah Kota Jambi sebagai salah satu produk unggulan daerah dengan sentra usaha di Kecamatan Pelayangan Seberang Kota Jambi. Meskipun wilayah ini telah ditetapkan sebagai sentra kerupuk ikan namun belum ada suatu usaha terpadu antar UKM kerupuk ikan, pemerintah dan pengusaha. Sebagian besar proses produksi berdasarkan pesanan, dilakukan di rumah dan dikelola sendiri-sendiri. Seiring waktu terbentuk beberapa kelompok usaha, namun hanya beberapa kelompok yang konsisten dan kontiniu untuk memproduksi kerupuk ikan. itra dalam kegiatan PPM ini adalah UKM di sentra kerupuk ikan . Saat ini perkembangan industri kecil kerupuk ikan belum menunjukkan perkembangan yang baik dikarenakan produk kerupuk ikan belum diproduksi secara optimal karena ada permasalahan pada aspek produksi, manajemen dan teknologi. Solusi yang ditawarkan untuk diharapkan dapat menyelesaikan permasalahan yang dihadapi mitra secara sistematis. Permasalahan mitra yang diprioritaskan akan diselesaikan adalah pada masalah kontuinitas bahan baku, kontinuitas produksi, akses pasar, teknologi produksi dan manajemen. Tujuan kegiatan ini adalah mengembangkan produk unggulan daerah kerupuk ikan dengan meningkatkan daya saing berkelanjutan pada aspek produksi, manajemen dan teknologi tepat guna. Metode yang digunakan dalam pencapaian tujuan tersebut adalah metode sosial dan partisipatif dengan memberikan pelatihan dan pendampingan usaha kepada mitra serta pemberian bantuan dan penerapan teknologi tepat guna.]]>
<![CDATA[Inovasi Produk Sambal Lingkung Berbasis Teknologi Sebagai Upaya Peningkatan Usaha Umkm Kecamatan Pelayangan Kota Jambi ]]>
<![CDATA[Agus Solikhin]]>;
<![CDATA[Husni Hasbullah]]>;
<![CDATA[Yayuk Sriayudha]]>;
<![CDATA[Ade Perdana Siregar]]>
<![CDATA[ Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 2 (2019): Peran Perguruan Tinggi dan Dunia Usaha dalam Mempersiapkan Masyarakat Menghadapi Era I ]]>
Publisher : <![CDATA[Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI) ]]>
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DOI: 10.37695/pkmcsr.v2i0.508
<![CDATA[Pengembangan produk khas daerah memberikan peluang bagi UMKM dalam peningkatan usaha. Sambal lingkung merupakan salah satu produk khas daerah Jambi yang terbuat dari ikan. Rasa yang lezat dan gurih menjadikan produk sambal lingkung memiliki potensi untuk dikembangkan. Pada kegiatan ini yang menjadi mitra adalah Kelompok Usaha Deniz dan Kelompok Usaha Mutiara Indah Bersama di Kecamatan Pelayangan Kota Jambi. Permasalahan mitra yang menjadi prioritas untuk diatasi adalah kontinuitas bahan baku masih rendah, produksi belum rutin, penerapan teknologi produksi masih rendah dan manajemen usaha. Kegiatan ini bertujuan meningkatkan usaha UMKM melalui inovasi produk khas daerah sambal lingkung pada aspek produksi, teknologi dan manajemen. Pencapaian tujuan dilakukan menggunakan metode sosial dan pastisipasif dengan memberikan bantuan berupa teknologi tepat guna dan pelatihan serta pendampingan dalam manajemen usaha. Pelaksanaan metode menghasilkan peningkatan yang baik, mitra telah berkerjasama dengan pemasok ikan agar kontuinitas bahan baku meningkat. Pemberian bantuan teknologi tepat guna berupa alat spinner dan mesin pengaduk ikan, dapat meningkatkan produksi mitra secara rutin dan baik. Melalui pelatihan dan pendampingan manajemen usaha, mitra dapat menciptakan kemasan yang baik dan menarik serta dapat menyusun laporan keuangan. Kata kunci : Inovasi, Teknologi Tepat Guna, Manajemen]]>
