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Bagja Rahma Putra
Nusa Putra University, West Java, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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K-Pop's popularity strategy in the international arena Ayu Nur Aini; Muhammad Fahmi; Andri Ardhiyansyah; Bagja Rahma Putra
Nusantara Science and Technology Proceedings 1st ICEMAC 2020: International Conference on Economics, Management, and Accounting
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.1006

Abstract

This study aims to identify the successful strategy of K-pop music so that it can enter the global market from talent search to marketing. This study uses the literature review method, in this study we find that the success of the K-pop industry is the result of the strategy. such as in developing the talent of a girl band or boyband candidate using the “idol farm system” system, then using offline and online promotions. besides that the agency implemented and learned about the 4.0 marketing system. by seeking segmentation, performs 5 stages of methods of bringing in consumers, namely being aware, interested (appeal), seeking (ask), taking action (act), and supporting (advocate). Apart from the 5 approaches, there are 4 stages in marketing music, namely introducing 4.0 consumers, then doing human-oriented marketing, then doing online and offline marketing, and engagement marketing for brand affinity. To enter the international market, K-pop already has many advantages because it already has its genres and characteristics, in K-pop music also contains modernized traditional elements.
The Role of Organizational Culture in Improving Employee Performance in The Era of Globalization Ahmad Sahal Gojali; Anysha Rahmasuri; Eneng Selvi; Rahmi Rahmawati Sayyidah; Riyan Mirdan Faris; Kharisma; Bagja Rahma Putra
Nusantara Science and Technology Proceedings 1st ICEMAC 2020: International Conference on Economics, Management, and Accounting
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.1021

Abstract

The purpose of this study is to determine how the Role of Organizational Culture in Improving Employee Performance in the Age of Globalization. This research is a type of descriptive qualitative research, namely research based on data that is then collected in the form of words and not in the form of numbers. Data collection is carried out in this study using secondary data techniques, which are generally secondary data in the form of documentation data or existing report data. From this study, the authors took from books and journals as secondary data. The research results indicate that it turns out that in improving employee performance one of the influences is the role of organizational culture. Having a culture in an organization will make its employees have the same perspective in carrying out their work activities because the organizational culture that exists in a company is a reflection of its employees. The existence of employees in an organization aims to change and develop the organization into an organization that can compete competitively in the era of globalization and can also make the organization superior. Amid globalization which is rapidly undergoing many unexpected and unpredictable changes, a leader must place himself following the demands of a global organization and have a strong leadership attitude. That way, foreign cultures that enter this era of globalization can be well accepted and instilled. by instilling global organizational values in the existing organizational culture and building good communication with employees to make these values a shared value. When leaders can make cultural values that are included in this era of globalization as shared values, employees will be familiar with cultural changes. So that their performance will not be disturbed, and even tend to increase.
Co-Authors Ahmad Sahal Gojali Andri Ardhiyansyah Anysha Rahmasuri Ayu Nur Aini Eneng Selvi Kharisma Muhammad Fahmi Rahmi Rahmawati Sayyidah Riyan Mirdan Faris