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Pendampingan UMKM Roti Desa Simoketawang Menuju Enterpreneur Digital Alshaf Pebrianggara; Sarwenda Biduri; Detak Prapanca
Studi Kasus Inovasi Ekonomi Vol. 5 No. 01 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan internet dan dunia digital telah menciptakan disrupsi pada dunia bisnis. Sekarang, semua pebisnis atau pengusaha harus merambah dunia digital untuk bisa menggaet dan menjangkau konsumen yang lebih luas. Permasalahan UMKM Roti Desa Simoketawang yang ditemukan adalah terkait pengembangan sistem informasi digital serta sistem keuangan digital dikarenakan UMKM di desa tersebut banyak yang kurang melek dengan kegunaan teknologi yang berkembang pesat. Dan dengan menggunakan pola pemasaran yang door to door dan mencakup area Sidoarjo serta Mojokerto membuat hasil penjualan tidak efektif.Hasil luaran yang diharapkan penelitian ini mampu memberikan sumbangsih yang besar bagi UMKM Roti Desa Simoketawang terkait pemasaran dan keuangan konvensional, keuangan digital, pemasaran digital guna meningkatkan kinerja bisnis, sedangkan untuk dunia pendidikan penelitian terapan ini mampu memberikan berbagai strategi ekonomi manajerial untuk membekali mahasiswa masuk dalam dunia bisnis
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI KOTA SIDOARJO PADA ERA PANDEMI COVID-19 Alshaf Pebrianggara
JURKAMI : Jurnal Pendidikan Ekonomi Vol 5, No 2 (2020): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v5i2.898

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh kualitas produk, kualitas pelayanan, dan citra merek terhadap keputusan pembelian smartphone di kota sidoarjo pada era pandemi covid-19. Dalam desain penelitian ini adalah deskriptif kuantitatif. Populasi dalam penelitian ini adalah seluruh pembeli handphone android di Kota Sidoarjo. Teknik pengambilan sampel yang digunakan adalah Accidental Sampling, yaitu teknik ppengambilan sampel secara kebetulun. Dalam penelitian ini, pembeli handphone android yang ditemui di Kota Sidoarjo akan dijadikan sampel penelitian diperoleh sampel sebanyak 100. Dengan hasil signifikan pada variabel kualitas produk, kualitas pelayanan, dan citra merek terhadap keputusan pembelian smartphone di kota sidoarjo pada era pandemi covid-19 baik secara parsial maupun simultan.
Pengaruh Komitmen Organisasi, Budaya Organisasi dan Motivasi terhadap Kinerja Karyawan PT. Hantar Hamparan Hasil di Pasuruan As’at Rizal; Alshaf Pebrianggara; Achmad Ansori
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 4 No 2 (2018): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.185 KB) | DOI: 10.21070/jbmp.v4i2.1901

Abstract

The purpose of this study was to determine the factors that influence the performance of employees at PT. Introduce Results Overlay which includes Organizational Commitment (X1) Organizational Culture (X2) and Work Motivation (X3). This study uses a quantitative method sample 60 employees at PT. Deliver Overlay Results as respondents. Data collection is done using questionnaires. The data were analyzed using statistical , namely by using multiple regression analysis, the processing of which was carried out with the SPSS version 25.0 program. 1) The results of the analysis prove that the Organizational Commitment, Organizational Culture and Motivation variables simultaneously affect the performance of employees at PT. Deliver Results Overlays. 2) The results of the analysis prove that Organizational Commitment and Motivation have a partial effect on Employee Performance, while Organizational Culture has no partial effect on Employee Performance. 3) Result prove that between Organizational Commitment, Organizational Culture and Motivation, Motivation variables have the most significant influence on Employee Performance at PT. Deliver Results Overlays.
Determinants of SME’s performance: The role of knowledge management, market orientation, and product innovation Wisnu Panggah Setiyono; Mohammad Iqbal; Rizal Alfisyahr; Alshaf Pebrianggara; Mukhammad Shofyan
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 19, No 1 (2022): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v19i1.15036

Abstract

The role of knowledge management (KM) in the existence of Small Medium Enterprises (SME’s) has been an important aspect of entrepreneurship. However, to perform an SME may not merely rely on its knowledge but also on other aspects such as market orientation and product innovation. This study aims to contribute to the entrepreneurship literature in the context of emerging economies. This study can be classified as quantitative research by nature as the use of a survey to gather respondent data. About 211 samples of SMEs of the furniture cluster in East Java were obtained in this study. Thus, understanding that the focus on market orientation and innovation in SMEs has not fruitfully been exposed and explored enough in the context of emerging economies such as Indonesia. The result of this study indicated that KM is not a direct predictor of SME performance. This is an indication that the supremacy creation of SME performance could not depend heavily on KM but rather, other driving forces such as market orientation (MO) and product innovation (INNOV) are much more powerful drivers in crafting SME performances.
Maggot Cultivation in Utilizing Organic Waste as a Form of MSME Development in Manduro Village: Budidaya Maggot Dalam Memanfaatkan Sampah Organik Sebagai Bentuk Pengembangan UMKM Desa Manduro Nur Kholifah; Alshaf Pebrianggara; Hindarto Hindarto; Jauharotul Lailia; Talitha Vania; Amalia Viyanti; Isyaffina Quraini; Muhammad Nur Bimo
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.274

Abstract

Garbage is one of the complex problems faced by a country.Based on its composition, waste is divided into several types, including organic waste.If the waste is not managed properly it will cause environmental damage and will disrupt community activities, especially Manduro Village.The purpose of this research is processing organic waste to reduce the amount of waste around the Manduro Village environment by using BSF fly larvae to cultivate Maggot so that it can be used as one of the UMKM that can be developed by Manduro Village.The people of Manduro Village regarding the procedures for budding da maggot.The results showed that the people of Manduro Village were very enthusiastic and could accept the material that was presented well and Budi Dava Maggot in the context of utilizing organic waste could be used as a form of UMKM in Manduro Village for the future.
Pkami Accounting and Marketing Training Through Android-Based Applications for MSME Groups Tanggulangin Sidoarjo Golf Bags: Pkami Pelatihan Akuntansi Dan Pemasaran Melalui Aplikasi Berbasis Android Bagi Kelompok UMKM Tas Golf Tanggulangin Sidoarjo Duwi Rahayu; Hamzah Setiawan; Alshaf Pebrianggara
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.285

Abstract

Many of the MSME actors still have minimal literacy related to accounting and marketing records, so they focus more on production activities. So that accounting and marketing records become inadequate and can cause the MSMEs to not be able to develop. This can be seen from the existence of the MSME group which sometimes has difficulty knowing whether their business is making a profit or not per month, so that every decision made is not in accordance with the financial condition of MSMEs. Furthermore, the MSME group sometimes feels reluctant to do Android-based marketing. so that it is difficult for their business to develop. This is the key to the problem for the Tanggulangin Golf Bag UMKM group. The Android-based application is one of the choices of the best solution for the Tanggulangin MSME Bag Golf to increase the effectiveness of financial and marketing performance because it can be accessed directly via a smartphone. MSME Accounting Applications and Tokopedia can provide solutions in terms of accounting records and marketing. Based on this, training in accounting and marketing records will be carried out for the managers of the MSME group at Tanggulangin Sidoarjo Golf Bags. The implementation of this training is expected to have a positive impact in increasing understanding of accounting and marketing based on Android and can provide benefits in the economic field for the MSME group, Tanggulangin Sidoarjo Golf Bags.
Increasing the Added Value of Water Clover (Marsilea Drummondii l.) in Wonosari Village, Mojokerto Regency into Cookies: Peningkatan Nilai Tambah Semanggi Air (Marsilea Drummondii l.) di Desa Wonosari Kabupaten Mojokerto menjadi Cookies Kiki Candra Puspitasari; Alshaf Pebrianggara; Hindarto; Imroatus Sholikhah; Alfa Ni’mah
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.362

Abstract

Water clover (Marsilea Drummondii L) is a type of fern that grows in lakes, swamps and rice fields. Water clover has a very distinctive morphology, namely the shape of a leaf that resembles an umbrella composed of four opposite leaf petals (Nurjanah et al, 2012: Afriastini 2003). Water clover contains phytochemicals in the form of reducing sugars, steroids, carbohydrates, and flavonoids (Jacoeb et al, 2010), antioxidants (Nurjanah et al, 2012). In addition, water clover has a moisture content of 82.59%, ash 1.72%, protein 1.91%, fat 0.36%, carbohydrates 11.46%, and crude fiber 1.96% (Nurjanah et al, 2012) . In the Mojokerto area, precisely in Wonosari Village, Ngoro District, Mojokerto Regency, it is also famous for clover which is usually processed into clover pecel. Pecel clover is usually sold in one of the tours owned by the village, namely Sumber Dhuwur. Therefore, after we know that water clover is a functional food and so that clover has added value for sale, we make an innovation. This water clover will be used as Cookies. From this innovation, it is hoped that people will be more interested in buying products from clover and sellers will increase their income