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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis At-Tadbir : jurnal ilmiah manajemen
Farida Yulianti
Universitas Islam Kalimantan
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS STRATEGI HARGA DAN KUALITAS PRODUKSI TERHADAP KEPUASAN KONSUMEN PADA PERUSAHAAN KUE HJ. ENONG BAKERY DI MARTAPURA Muhammad Fikri Rahman; Farida Yulianti; Rina -
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 13 No 2 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.2 September 2020
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract

Abstract, This research aims to analyze how the product pricing strategy towards consumer and analyzed the product quality strategy towards consumer satisfaction at Hj. Enong Bakery Company Martapura. This research uses a descriptive quantitative research design. Sampling used in this study was to use the snowball sampling method. Sampling and measurements using the Isaac and Michael formula are samples of Hj. Enong amounted to 32 samples from 35 people in the total population of Hj. Enong Bakery customers and data collection techniques using questionnaires individually. The results of this research indicate the price of the product is in the medium category, which means the price of the product has an impact on customer satisfaction degree. The product price implementation was implemented quite well, from the many responses stating that it agreed to prove that the price given by the Cake Company Hj. Enong Bakery provides satisfaction to consumers, Product quality is in the medium category, which means product prices have an impact on customer satisfaction degree. Product quality is maintained well, it can be proven from the many responses that state that it agrees to the quality of the product, this proves the quality of the products provided by the Cake Company Hj. Enong Bakery provides satisfaction to consumers.
ANALISIS FAKTOR- FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PENERAPAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY TERHADAP PRODUK SABUN MANDI MERK LIFEBOY PADA PT. UNILEVER DI BANJARMASIN Murjenah Murjenah; Farida Yulianti; Lamsah Lamsah
At-Tadbir : jurnal ilmiah manajemen Vol 1, No 1 (2017): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.233 KB) | DOI: 10.31602/atd.v1i1.793

Abstract

Corporate social responsibility biasanya dipahami sebagai cara sebuah perusahaan dalam mencapai keseimbangan atau integrasi dari ekonomi, environment atau lingkungan dan persoalan-persoalan sosial dan dalam waktu yang sama bisa memenuhi harapan dari shareholders maupun stakeholders. Salah satu perusahaan besar yang telah menerapkan corporate social responsibility selama bertahun-tahun adalah Unilever. Unilever telah membuat program corporate social responsibility dengan baik dan sistematis. Bahkan mereka memasukkan unsur-unsur tanggung jawab sosial dalam visi dan misi mereka. Misi unilever untuk menambah vitalitas dalam kehidupan. Unilever memenuhi kebutuhan masyarakat akan nutrisi, kebersihan dan perawatan pribadi dengan menyediakan produk-produk yang akan membantu masyarakat untuk merasa, melihat dan menjadi lebih baik dalam kehidupan. Jenis penelitian yang digunakan adalah jenis penelitian eksplanatori (eksplanatory research). Sebagai sampel yang digunakan dalam penelitian ini adalah accidental sampling.
Co-Authors Lamsah Lamsah Muhammad Fikri Rahman Murjenah Murjenah Rina -