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All Journal Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Surodjo Surodjo
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Economics, Econometrics & Finance

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KUALITAS PELAYANAN FRONT OFFICE, HOUSEKEEPING DAN FOOD AND BEVERAGE TERHADAP LOYALITAS TAMU MELALUI KEPUASAN Surodjo Surodjo; Gendro Wiyono
UPAJIWA DEWANTARA: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 1 No 2 (2017): UPAJIWA DEWANTARA: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/mmud.v1i2.1989

Abstract

This research aims to know the servqual (service quality) Front Office, Housekeeping and Food and Beverage effect on customer satisfaction or guests staying at LPP Garden Hotel Yogyakarta. Samples taken in this study is 75 respondents randomly drawn from guests staying at LPP Garden Hotel. Analysis of the data in this study is Inferential analysis conducted based on the test results of structural models. From the analysis of the coefficient of determination (R ²), note that guest satisfaction influenced  by servqual Front Office, Housekeeping and  servqual Food and Beverage amounted to 51.30%, and the remaining 48.70% influenced by other factors not included in the model, whereas the coefficient parameter servqual Front Office, Housekeeping and  servqual Food and Beverage simultaneously affect the satisfaction that is equal to 0.494, meaning that the higher the coefficient parameter close to  the higher guest satisfaction. The t- test based on statistics showing that servqual Front Office, servqual Housekeeping and servqual Food and Beverage simultaneously significantly affect satisfaction where t-statistic 4.391> t-table 1.66, its mean that Hypothesis is accepted Keyword: Servqual (Service Quality), Satisfaction, loyalty
Co-Authors Gendro Wiyono