Yunita Yunita
Universitas Putra Indonesia YPTK Padang, Indonesia

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

MENGUKUR MINAT BELI KONSUMEN MELALUI KEPUASAN KONSUMEN PADA PT. MENARA AGUNG PADANG Mondra Neldi; Vicky Brama Kumbara; Yunita Yunita
Jurnal Ilmu Manajemen Terapan Vol 2 No 1 (2020): Jurnal Ilmu Manajemen Terapan (September 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v2i1.328

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar Pengaruh Kualitas Produk dan Promosi Terhadap Kepuasan Konsumen dan seberapa besar Pengaruh Kualitas Produk, Promosi dan Kepuasan Konsumen Terhadap Minat Beli pada PT. Menara Agung. Teknik pengumpulan data menggunakan kuesioner, jumlah sampel pada penelitian ini yaitu 100 responden, jenis penelitian kuantitatif. yang digunakan adalah analisis jalur (Path Analysis) menggunakan SPSS 22. Hasil peneitian didapatkan Kualitas Produk dan Promosi secara parsial berpengaruh signifikan terhadap Kepuasan Konsumen pada PT. Menara Agung. Dan juga didapatkan Kualitas Produk, Promosi dan Kepuasan Konsumen secara parsial berpengaruh signifikan terhadap Minat Beli pada PT. Menara Agung. Kepuasan Konsumen (Z) memediasi hubungan antara Kualitas Produk (X1) terhadap Minat Beli (Y). Kepuasan Konsumen (Z) tidak memediasi hubungan antara Promosi (X2) terhadap Minat Beli (Y)
PENGARUH PERSEPSI KARYAWAN TENTANG PENILAIAN KINERJA DAN KOMPENSASI FINANSIAL TERHADAP KEPUASAN KERJA KARYAWAN PT. SEMEN PADANG Yunita Yunita; Vicky Brama Kumbara; Mondra Neldi
Jurnal Ekonomi Manajemen Sistem Informasi Vol 2 No 1 (2020): Jurnal Ekonomi Manajemen Sistem Informasi (September 2020)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v2i1.330

Abstract

The purpose of this study is to the description of employee perception about performance appraisal, financial compensation, and job statisfaction, to indentify and analyze the influence employee perceptions about of performance appraisal toward financial compensation, to identify and analyze the influence of employee perceptions about performance appraisal toward job satisfaction, to identify and analyze the influence financial compensation toward job satisfaction, and to identify and analyze the influence of employee perception about performance appraisal toward job satisfaction through financial compensation. The type used in this study is descriptive causative research. The population in this study were all employees of PT. Semen Padang totaling 1551 permanent employees. The sample in this study was 192 questionnaires from 318 questionnaires distributed, and using cluster random sampling. The Data were analyzed with the help of Amos software version 22. The results of this study concluded that employee perceptions of performance appraisals significant effect on financial compensation, employee perceptions of performance appraisal effect significant on job satisfaction, financial compensation significant effect on employee job satisfaction, employee perceptions of performance appraisal significantly influence employee satisfaction through financial compensation.