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All Journal INNOVATION RESEARCH JOURNAL Jurnal Mahasiswa Manajemen Jurnal Pengabdian Manajemen VISA: Journal of Vision and Ideas
Asep Saepuloh
Universitas Muhammadiyah Gresik
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Effect of Product Quality, Price and Promotion on Purchasing Decisions Asep Saepuloh; Doris Roif Hisani
INNOVATION RESEARCH JOURNAL Vol 1 No 1 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v1i1.1190

Abstract

Currently in the mobile phone business going on a very tight competition, any company or operator ofa mobile card issuing competing to create various alternatif option to influence purchasing decisionsand win the competition. This study aims to test the effect of product quality, price, and promotion onpurchasing decisions. The number of samples in this study were 100 Gresik Telkomsel consumers.Analysis of the data used is multiple linear regression analysis. The results of this study concluded thatthe results of simultaneous testing of product quality, price, and promotion of purchasing decisions.The results of partial testing of product quality have a significant effect on purchasing decisions, priceshave a significant effect on purchasing decisions, and promotions have a significant effect onpurchasing decisions.
The Effect Of Perceived Risk, Consumer Lifestyle And Online Trust On The Purchase Intention Of Fashion Products In Instagram Social Media Taranggana Ari Sakti; Sukaris Sukaris; Asep Saepuloh
INNOVATION RESEARCH JOURNAL Vol 1 No 2 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v1i2.1929

Abstract

This study aims to analyze the effect of perceived risk, consumer lifestyle and online trust on the purchase intention of fashion products on Instagram social media in Surabaya. The sample in this study consisted of 75 respondents. The independent variable in this study is perceived risk, consumer lifestyle and online trust, while the dependent variable is the purchase intention of fashion products on Instagram. The data analysis technique used is multiple linear regression with the help of the SPSS program. The results showed that the variable perceived risk, consumer lifestyle and online trust partially influenced the interest in buying fashion products on Instagram social media in Surabaya
Peran Rangkap Jabatan Dalam Peningkatan Kinerja Organisasi Pada PT Mustika Karya Anugrah Surabaya Nanang Sutedja; Usfatun Khasanah; Asep Saepuloh
Jurnal Mahasiswa Manajemen Vol 3 No 02 (2022): Jurnal Mahasiswa Manajemen
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/mahasiswamanajemen.v3i02.4699

Abstract

Background - In 2020 the organizational performance of PT Mustika Karya Anugrah decreased because there were two employees who held concurrent positions. However, in 2022 the company's performance increased even though there were several employees who played multiple roles. This is evidenced by the achievement of five performance indicators. Objective - The purpose of this study was to determine the role of concurrent positions in improving organizational performance at PT Mustika Karya Anugrah Surabaya which is engaged in the importer-distributor of fruit. Design/Methodology/Approach - This research is qualitative research using primary data and secondary data. Data collection techniques in this study were through interviews and observations. The selection of informants in this study was carried out using purposive sampling method. Findings - The results of this study indicate that organizational performance at PT Mustika Karya Anugrah Surabaya will increase in 2022 even though some of its employees have to work concurrently. This is because good leadership and internal control systems have been implemented by the company. All employees who hold concurrent positions or do not hold concurrent positions can complete their duties properly. Increased organizational performance is evidenced by increased company productivity, good service quality results in customer satisfaction, the achievement of responsiveness, responsibility, and accountability. Research implications - This research contributes to the trap of position in order to maintain a sense of belonging to the company by not expecting large compensation or rewards from the company, the trap of position accepting assignments with the aim of advancing the company. Research limitations - This research is only conducted on employees who carry out dual roles at PT Mustika Karya Anugrah Surabaya.
Pendampingan Manajemen Layanan dan Usaha Berorientasi Clean and Healthy Pada Pedagang Kaki Lima Sekitar Wisata Desa Hendrosari Kecamatan Menganti Gresik Asep Saepuloh; Ahmad Qoni Dewantoro; Sukaris Sukaris
Jurnal Pengabdian Manajemen Vol 1 No 2 (2022): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v1i2.3282

Abstract

At this time, the important role of Pedagang Kaki Lima (PKL) is felt in supporting the increase in family income, especially during the pandemic, because the economic situation affected is so broad and provides challenges and hopes to keep trying in a situation of limiting restrictions and implementing health protocols during the pandemic. Situations like this also happen to street vendors around Lontar Sewu Gresik Tourism, because after all the high and low sales of street vendors will also depend on the number of visitors to tourist sites, the more visitors there are, the higher the potential for purchases of street vendors who are around tourist sites. The problem that occurs in cooperative street vendors is that the priority activities to be carried out are business management issues, including marketing and service management and business management oriented to the implementation of health protocols. The initial study that we found in the field during our observations was that there was still traditional business management (how to sell, business packaging) services through communication that were still sales-oriented, not customer-oriented, and had not implemented health protocols optimally in their sales activities. The plan for this activity is to strengthen the capacity of service and business management that is oriented towards cleanliness and health during the COVID-19 pandemic
Pengaruh Rebranding, Persepsi Kualitas, dan Brand Image Terhadap Loyalitas Konsumen pada PT. Cipta Giri Sentosa. Nurul Aini Al Awwaliyah; Wenti Krisnawati; Asep Saepuloh
VISA: Journal of Vision and Ideas Vol. 4 No. 1 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i1.2000

Abstract

This study aims to analyze the influence of Rebranding, Preceived Quality, and Brand Image on Consumer Loyalty at PT. Copyright Giri Sentosa. This study used quantitative research with 100 respondents. Purposive sampling data sampling technique was collected through 100 respondents. This study used primary data obtained from the distribution of questionnaires online. The respondents were patients of Semen Gresik Hospital who had or are using CGS Drug Delivery Service. Then, non-probability sampling is used for sampling. In this study, it was found that there was a positive and significant influence between Quality Perception and Brand Image on Consumer Loyalty, while Rebranding had a positive but not significant influence on consumer loyalty. The results showed that the Rebranding (X1) has an insignificant effect on the variable of consumer loyalty (Y), this shows that respondents are more likely to prioritize the quality of products or services rather than just changes in the company's visual identity so that these changes do not guarantee consumers to be loyal to CGS drug delivery services. Quality perception variable (X2) has a significant effect on consumer loyalty variable (Y), This shows that the quality provided by CGS matches or even exceeds their expectations thus, making consumers give high value to the quality of service and consumers become loyal. Brand Image variable (X3) has a significant effect on Consumer loyalty variable (Y), This shows that CGS drug delivery service customers tend to have a positive perception of the CGS brand so, this can have a positive impact on customer loyalty., The conclusion is that the Rebranding variable has a positive but not significant effect, while the quality perception and Brand Image variables have a positive and significant effect.
Co-Authors Dewantoro, Ahmad Qoni Doris Roif Hisani Nanang Sutedja Nurul Aini Al Awwaliyah Sukaris Taranggana Ari Sakti Usfatun Khasanah Wenti Krisnawati