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All Journal INNOVATION RESEARCH JOURNAL
Doris Roif Hisani
Universitas Muhammadiyah Gresik
Religion Humanities Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media

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The Effect of Product Quality, Price and Promotion on Purchasing Decisions Asep Saepuloh; Doris Roif Hisani
INNOVATION RESEARCH JOURNAL Vol 1 No 1 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v1i1.1190

Abstract

Currently in the mobile phone business going on a very tight competition, any company or operator ofa mobile card issuing competing to create various alternatif option to influence purchasing decisionsand win the competition. This study aims to test the effect of product quality, price, and promotion onpurchasing decisions. The number of samples in this study were 100 Gresik Telkomsel consumers.Analysis of the data used is multiple linear regression analysis. The results of this study concluded thatthe results of simultaneous testing of product quality, price, and promotion of purchasing decisions.The results of partial testing of product quality have a significant effect on purchasing decisions, priceshave a significant effect on purchasing decisions, and promotions have a significant effect onpurchasing decisions.
Co-Authors Asep Saepuloh