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All Journal Jurnal Aplikasi Manajemen dan Bisnis (JTIEMB)
Natanael Mangasi Simanjuntak
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Economics, Econometrics & Finance

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Pengaruh Motivasi Dan Persepsi Pengunjung Terhadap Keputusan Berkunjung Ke Pedestrian Sudirman Palembang Natanael Mangasi Simanjuntak; Desloehal Djumrianti; Lisnini Lisnini
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 2 (2020): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2020
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i2.2407

Abstract

One of the new tourism objects developing in Palembang City is the Sudirman Palembang Pedestrian night tour. The purpose of this study was to determine the influence of motivation and visitor perceptions on the decision to visit Pedestrian Sudirman Palembang. The sample in this study used the Probability Sampling technique with a simple random sampling approach. The number of samples in this study was 100 respondents. This study found that the variables of motivation and visitor perceptions influence the decision to visit both simultaneously and partially. There are several things that motivate and perceptions to visit the Pedestrian Sudirman Palembang, namely because Pedestrian Sudirman is a comfortable place to spend leisure time, there are many choices of food and drinks, as well as music, art and dance attractions. The government of Palembang City is expected to be able to make improvements to parking facilities because the average respondent feels that the parking facilities at this tourist attraction are inadequate so this can be a negative perception for visitors which can lead to a decrease in visits.
Co-Authors Desloehal Djumrianti Lisnini Lisnini