Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Media Wisata JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)
Daniel Augustinus
Universitas Pelita Harapan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE IMPACT OF INSTAGRAM MARKETING ADOPTION TOWARDS CONSUMER PURCHASE DECISION ON FASHION Daniel Augustinus; Agnes Agnes
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1641

Abstract

Social networking sites have been emerged and transformed the world, bringing the world and its people closer. Social media which are part of social networking sites have become more effective in marketing tools; it helps in creating opportunities and awareness to consumers. Social media platform such as Instagram has recently become the most popular social networking sites among the young people. In addition, selling and market the products in the virtual store on Instagram represents a new shopping mode for most consumers, especially youngsters both men and women, and they represent an important role in influencing fashion consumer purchase decision through social networking sites. This study attempted to investigate impact of social networking sites towards consumer purchase decision on fashion industry. Therefore, questionnaires are spreaded out to 110 respondents who are social media users in Medan in order to gather the necessary information and data. The results of this research, it is concluded that social networking sites (the usability of Instagram) influences and give impact towards consumer purchase decision on fashion. Moreover, both of the variables have a strong relationship on each other and considered to be linear. The results also demonstrate that Instagram influences fashion consumer purchase decision through its usability such as good metrics, eye catching content, and recommendations from others. Furthermore, Instagram is also proved to have a positive impact towards consumer purchase decision by creating awareness, provide satisfaction feeling and creating virtual communities which may motivates consumer to do an online purchase.
Analisis Hubungan antara Sikap Kerja terhadap Minat Berwisata dengan Stres Kerja sebagai Variabel Mediasi Elisabeth Lintong; Daniel Augustinus
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Analysis of The Relationship between Work Attitude Towards Interest in Tourism and Work Stress as A Mediation Variable This study aims to determine the relationship between work attitudes and interest in travelling which is mediated by work stress on hotel employees in Medan City, North Sumatra. This study uses quantitative research methods and data collection techniques used are questionnaires and literature study. The results of the study in addition to using a score measurement test. There is or is a relationship between work attitude and travel interest among hotel employees, but the relationship is of little value. Tourist interest in hotel employees may be influenced by other factors. There is no relationship between work stress and interest in travelling, this shows that work stress does not affect hotel employees' travel. There is a relationship between work attitude and work stress, this shows that the work attitude of employees at the hotel where they work has an effect on work stress. The indirect impact of work stress on interest in travelling was found to be insignificant. It turned out that work stress did not mediate the relationship between work attitude and interest in travelling to hotel employees in Medan City.
Co-Authors Agnes Agnes Elisabeth Lintong