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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Manajemen dan Bisnis (Performa) SULTANIST: Jurnal Manajemen dan Keuangan Indonesian Community Service and Empowerment Journal (IComSE) Jurnal Pengabdian kepada Masyarakat Journal of Economics, Management, Business And Accounting (JEMBA)
Isniar Budiarti
Universitas Komputer Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : MIMBAR (Jurnal Sosial dan Pembangunan)

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Bridging Gender Equality in The Workplace: The Role of Personal Branding and Self-Confidence Rusman Frendika; Nurdiana Gaus; Isniar Budiarti
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 38, No. 1, (June, 2022) [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.751 KB) | DOI: 10.29313/mimbar.v0i0.8500

Abstract

Considering the social psychological, social cognitive, and economic factors, this paper aims to examine how gender equality can be bridged in the workplace through the empowerment of women workers’ ability to craft and narrate personal branding and self-confidence to gain better condition in the workplace. A total of 200 questionnaires are distributed to 200 woman employees working in 10 manufacturing industries in 5 regions in West Java, Indonesia. The independent variable of the personal branding scale is adopted from Peter and Montoya, the self-confidence scale is that of Frendika, and the dependent variable scale of gender equality is taken from McKinsey Global Institute's (MGI's) Power of Parity. A five point-Likert rating scale (1=lowest – 5=highest) is applied for each item; SPSS v 25 is also employed to analyze the data collected using AMOS v 25. The result shows that personal branding which includes relevance, consistency, and visibility has a positive and significantly has more dominant effect than self-confidence to bridge gender equality in the workplace.
Co-Authors Agus Riyanto Aulia, Selfa Septiani Kani Mahardika Lia Warlina Linna Ismawati Muhammad Iffan Nurdiana Gaus Raeni Dwi Santy Rusman Frendika Siti Kurnia Rahayu Sufa Atin Threesa Threesa