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PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN PENGGUNAAN MEDIA SOSIAL UNTUK PEMASARAN PRODUK INOVASI JERUK SIAM Yurisna Tanjung; Sahran Saputra; Sigit Hardiyanto
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 6 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.675 KB) | DOI: 10.31764/jmm.v5i6.5435

Abstract

Abstrak: Sebagai desa sentra pertanian jeruk siam, Desa Sekoci menghadapi permasalahan pada manajemen pemasaran yang belum optimal serta rapuhnya kelembagaan petani bermuara pada hasil pertanian yang belum mampu memberikan kontribusi lebih terhadap kesejahteraan petani. Oleh karena itu penting untuk melakukan pemberdayaan masyarakat petani melalui pelatihan penggunaan media sosial untuk pemasaran produk jeruk pasca panen. Tujuan program ini adalah mendorong pengembangan usaha tani berbasis sociopreneur sentra pertanian jeruk. Kegiatan ini dilaksanakan melalui metode survei partisipatif, observasi, ceramah, diskusi, dan praktik langsung, dengan melibatkan beberapa 11 orang mitra yang berasal dari perwakilan kelompok tani. Hasil pelaksanaan program memperlihatkan keseriusan dan antusias peserta dalam setiap sesi pelatihan. Beberapa hal teknis yang dapat dipahami oleh mitra program antara lain; manajemen usaha tani berbasis kewirausahaan sosial, pemanfaatan social media marketing, dengan peningkatan pemahaman sebesar 27 poin (68%) dibanding sebelum pelatihan, serta kesepakatan pembentukan BUMDes sebagai sentra pengembangan bisnis hasil tani berbasis sociopreneur di Desa Sekoci. Selain itu pelatihan dapat diimplementasikan oleh peserta saat sesi praktik implementasi pembelajaran.Abstract: As a center for siamese citrus farming, Sekoci Village faces problems in marketing management that is not optimal and the fragility of farmer institutions leads to agricultural products that have not been able to contribute more to the welfare of farmers. Therefore, it is important to empower farming communities through training in the use of social media for marketing post-harvest citrus products. The purpose of this program is to encourage the development of sociopreneur-based farming in citrus farming centers. This activity was carried out through participatory survey methods, observations, lectures, discussions, and hands-on practice, involving 10 partners from farmer group representatives. The training participants have participated in a series of activities to the practical implementation stage of learning. Some technical matters that can be understood by program partners include; farm management based on social entrepreneurship, the use of social media marketing, with an increase in understanding of 27 points (68%) compared to before the training, as well as an agreement on the establishment of BUMDes as a center for developing sociopreneur-based farm products in Sekoci Village. In addition, the training can be implemented by participants during the learning implementation practice session.
Analysis of the Effect of Waste Bank Program on Empowerment of Poor Women in Kelurahan Sicanang Belawan Medan Mujahiddin Mujahiddin; Yurisna Tanjung; Efendi Augus
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 1, No 3 (2018): Budapest International Research and Critics Institute October
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v1i3.34

Abstract

The existence of socio-economic benefits generated from waste savings makes the role of waste banks not only limited to waste management and recycling. But the waste bank is also able to increase participation, skills and changes in the attitude of the poor in waste management, especially women who are always involved in the household scale waste management process. On the basis of this, it is important to see the influence of the waste bank on the empowerment of poor women in Sicanang Belawan, Medan. This study uses several theoretical descriptions and related concepts; Garbage Bank and Community Empowerment Program. This research design uses associative research methods with a quantitative approach. This approach is deliberately chosen because to be able to find out the influence and also the relationship between the waste bank program variables and the empowerment of poor women. In this study, the sampling technique uses Harry King's Nomogram, where the total customers of 10 waste banks are 200 customers. Of the 200 customers taken samples with a 5% error rate. So that the number of samples to be examined is 30 customers. Then, 30 of these customers are evenly distributed to each bank of waste banks. So there are 3 customers to represent each waste bank. The results showed, first; The Waste Bank program partially has a significant influence on the empowerment of poor women. This can be seen from the value of Sig = 0.000 which is smaller than α 0.05. In addition, the R Square value is 0. 472. which means that 47.2% of the variation in the variables of empowerment of women can be influenced by the variables of the waste bank program. Second; there is a positive and strong relationship between the Waste Bank Program and Poor Women's Empowerment of r = 0.687.
Implementation of Gender Responsive Policies in Higher Education: A Study at Three Universities in North Sumatra Yurisna Tanjung; Mujahiddin Mujahiddin; Ida Martinelli
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2390

Abstract

One of the problems that are often faced related to the implementation of Gender Mainstreaming in Higher Education is Do Higher Education Have Policies, Programs, Activities, and Budgeting by paying attention to the needs of men and women in the Governance of the Tridharma of Higher Education through the Gender Mainstreaming Strategy. Based on these conditions, the purpose of this study is to find out whether universities have Gender Responsive Policies, Programs, Activities and Budgeting to build gender sensitivity and commitment of policy makers to make Higher Education Gender Responsive.  In addition, this research will produce publications in accredited national journals in Sinta-2 and additional outputs in the form of Copyright in the form of books with ISBN. The research method uses a qualitative research design with a case study approach. Where the subject of this research will be taken with a purposive sampling approach. The primary data collection techniques used in-depth interviews and documentation. The collected data is then analyzed using a qualitative approach with an interactive model as proposed by Miles and Huberman, namely; Data reduction, data presentation, and conclusion drawing/verification.The results of the research show firstly that the three universities representing universities in the city of Medan in general have not yet become gender-responsive universities. This can be seen from the absence of policies, programs, activities and budgets that accommodate the needs of all lines, both men, women, children, disabilities and others. Second, the lack of gender sensitivity and commitment from policy makers to make it a Gender Responsive University. ThirdPSGA does not yet have a role in providing understanding to structural officials and the academic community about the formation and development of Gender Responsive Higher Education. However, one thing that attracts Islamic universities is to implement gender-responsive universities. 
Implications of Local Knowledge Construction in Empowerment Practices of Women's Groups at Batik Liza Mangrove Studio, Pematang Johar Village, Deli Serdang Regency Mujahiddin Mujahiddin; Yurisna Tanjung; Nurhasanah Nasution
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1687

Abstract

At present, the global development goals stated in the Sustainable Development Gols (SDGs), the empowerment agenda is still the main focus, especially with regard to empowering women's groups. Although it does not explicitly emphasize women's empowerment in it, in many cases community empowerment practices through ADD always place poor and under-prosperous women as the main participants. In Pematang Johar Village, Deli Serdang Regency, the practice of empowering women's groups is carried out by developing entrepreneurship based on the local potential of the village, namely through batik crafts. This program begins with the formation of a women's batik group with the aim that the batik group formed can produce batik works with local characteristics which are then given the name "Batik Sawah". The research design used a qualitative research design with a case study approach to a group of women in the Batik Liza Mangrove Studio, Pematang Johar Village, Deli Serdang Regency. The data in this study were collected using in-depth interviews with each research informant. The research informants were selected using a purposive sampling approach. Based on the results of the discussion above, it can be concluded that the batik training given to the women's batik groups makes them self-empowered in the form of authority, knowledge and abilities. This condition makes them able to fulfill their daily needs physically, economically and socially. The impact of the practice of empowering women at the Liza Manggrove Batik Studio has only succeeded in improving family welfare subjectively. This is because the income generated from batik activities can only be used to meet the primary needs of the family and has not been able to meet other needs.
Analysis of Understanding of DPR Members against Gender Mainstreaming in DPRD Medan Yurisna Tanjung; Sahran Saputra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i3.1152

Abstract

The aims of this study is to find out the understanding DPR members agains gender mainstreaming in DPRD Medan. This study uses a qualitative case study approach. After in-depth interviews with 5 Members of the DPRD Medan, the researcher can conclude that: 1. Members DPRD Medan do not yet understand the term gender mainstreaming in development. 2. Members DPRD Medan have not provided full support for the acceleration of the development of women's empowerment and child protection. These two things are seen from the lack of DPRD initiative rights in the drafting of a specific Regional Regulation on the Protection of Women and Children in the City of Medan. 3. Between the Legislature and the Executive does not have an understanding of the protection of women and children, the executive should propose a draft regulation on the protection of women and children to be endorsed as a regional regulation.
Peran Ganda Perempuan Pada Keluarga Masyarakat Petani di Desa Simpang Duhu Dolok Kabupaten Mandailing Natal Iwan Abdul Jalil; Yurisna Tanjung
Jurnal Intervensi Sosial dan Pembangunan Vol 1, No 1 (2020): JURNAL INTERVENSI SOSIAL DAN PEMBANGUNAN (JISP)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jisp.v1i1.4376

Abstract

Penelitian ini membahas tentang peran Ganda Perempuan pada keluarga masyarakat petani. Tujuan penelitian ini untuk mengungkap bagaimana peran ganda perempuan dalam meningkatkan ekonomi keluarga di Desa Simpang Duhu Dolok, dan apa dampak peran ganda perempuan terhadap keluarga. Teori yang dipakai dalam penelitian ini adalah teori peran, perempuan, keluarga dan gender. Jenis penelitian ini menggunakan penelitian kualitatif dengan pendekatan deskriptif dengan analisis data reduksi data, triangulasi, penyajian data, dan penarikan kesimpulan atau verifikasi. Informan dalam penelitian ini sebanyak delapan orang. Hasil dalam penelitian ini menunjukkan bahwa peran ganda perempuan memberikan peran dalam bidang perekonomian yaitu ibu rumah tangga mampu menjalankan peran ganda dalam keluarganya dengan memberikan hasil tambahan pendapatan bagi keluarga dan meringankan beban suami untuk membiayai pendidikan anak-anaknya dengan melakukan pekerjaan bertani. Peran dalam bidang keluarga yaitu Ibu rumah tangga juga mampu mengatasi persoalan dalam keluarganya bekerja sama dengan anak dan kepala keluarga.Kata Kunci: Peran ganda perempuan, ekonomi keluarga.
Pelatihan Pengelolaan Sampah Rumah Tangga di Desa Pematang Johar, Deli Serdang Mujahiddin; Yurisna Tanjung; Sahran Saputra
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2021): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v5i3.4316

Abstract

The implementation of the Community Partnership Program (PKM) was carried out in Pematang Johar Village. This village was chosen because the waste management activities still use the Kumpul-Angkut-Dispose system. In addition, it is still a community member who manages waste by completing receiving waste, This PKM is carried out by providing training on waste management to the people in Pematang Johar Village. The method in this PKM activity is carried out with two approaches namely; socialization, training and FGD. The results of the PKM implementation show that: community group consisting of PKK Group and BUMDes Management Group have understood the practice of household scale waste management using the 3-R Principle. In addition, community groups have understood and are able to practice organic waste management into compost through the composter method. Community groups also understand and are able to practice inorganic waste management into creative goods such as piggy banks.
Konstruksi Sosial pada Praktik Pemberdayaan Masyarakat Berbasis Green Economic di Desa Pematang Serai Kabupaten Langkat Mujahiddin; Arifin Saleh; Yurisna Tanjung
Jurnal Indonesia Sosial Sains Vol. 2 No. 09 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.657 KB) | DOI: 10.59141/jiss.v2i09.418

Abstract

Di Desa Pematang Serai Kabupaten Langkat, terdapat unit usaha BUMDes yang mengembangkan wisata sungai dalam bentuk Getek Online (Geol). Pada proses pengembangan wisata tersebut dibutuhkan upaya untuk menyadarkan masyarakat akan pentingnya menjaga kelestarian sungai sebagai sumber daya alam yang memberikan kehidupan bagi masyarakat desa. Tujuan dari penelitian ini adalah mengetahui proses konstruksi sosial pada praktik pemberdayaan masyarakat berbasis green economic di Desa Pematang Serai. Metode penelitian menggunakan desain penelitian kualitatif. Subjek pada penelitian ini diambil dengan pendekatan purposive sampling. Adapun teknik pengumpulan data secara primer menggunakan wawancara mendalam dan dokumentasi. Data yang terkumpul dianalisis dengan pendekatan kualitatif model Interaktif yang diajukan oleh Miles dan Huberman yaitu; Reduksi data, Penyajian data, dan penarikan kesimpulan/verifikasi. Hasil penelitian menunjukkan bahwa adanya konstruksi sosial pada praktik pemberdayaan masyarakat di Desa Pematang Serai. Bentuk konstruksi tersebut pada tahap eksternalisasi ditandai dengan adanya pertukaran ide/konsep dalam pembentukan wisata Geol, pada tahap objektifikasi ditandai dengan dijadikannya wisata Geol sebagai unit usaha BUMDes, adanya keterlibatan masyarakat desa dalam pengelolaan wisata Geol dan adanya bantuan CSR dari pihak perbankkan. Pada tahap internalisasi ditandai dengan adanya manfaat ekonomi yang dirasakan masyarakat dari kehadiran wisata Geol, sehingga meningkatkan partisipasi masyarakat untuk bergotong-royong membersihkan sungai dari sampah plastik dan enceng gondok.
Perspectives of Male Lecturers on Women (Wives) Working in the Public Sphere Yurisna Tanjung; Ishomuddin Ishomuddin; Wahyudi Wahyudi; Arifin Saleh
International Journal Reglement & Society (IJRS) Vol 4, No 2 (2023): May - August
Publisher : International Journal Reglement & Society (IJRS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55357/ijrs.v4i2.328

Abstract

The public space and new institutions that emerged and developed within the reformed state institutions became a space for women to access women's representation and involvement which resulted in public policies that were considered important and a priority in the women's movement. Public policy has different impacts on men and women. In addition, public policy also has the capacity to both perpetuate and eliminate gender discrimination and injustice. The study entitled perspectives of male lecturers on women (wives) working in the public Sphere is to describe men's perspectives on women who work in the public sphere. The research method used in this study is qualitative in order to interpret how the perspective of male lecturers towards women who work in public spaces and whether male lecturers who have wives work in the public area provide room for negotiation in the distribution of household roles. The results of the study show that women as wives and workers in the public sphere represent a practice of the Muslim feminist movement which chooses to work not only because it fulfils the economic needs of the family, but also shows the growing awareness of their rights as a form of self-existence and their potential