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All Journal Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Journal of Tourism and Economic
Endang Widayati
STIE “Pariwisata API” Yogyakarta
Economics, Econometrics & Finance Environmental Science Social Sciences

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Pelaksanaan Yuridis Terhadap Keputusan Menteri Kesehatan Nomor HK.01.07/Menkes/382/2020 dan Peraturan Gubernur Daerah Istimewa Yogyakarta Nomor 24 Tahun 2021 Di The Cube Hotel Susilo Budi Winarno; Endang Widayati; Endro Isnugroho
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 13, No 1 (2022): Jurnal Khasanah Ilmu - Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.524 KB) | DOI: 10.31294/khi.v13i1.12194

Abstract

Pandemi Corona Virus Disease 2019 (Covid-19) menyebabkan merosotnya kegiatan sektor perhotelan di DIY. Hotel-hotel yang sempat ditutup karena tidak mampu menutup biaya operasional dapat kembali beroperasi kembali dengan persyaratan mampu menerapkan protokol kesehatan untuk pencegahan dan pengendalian Covid-19 sesuai standar ketetapan pemerintah. Oleh sebab itu, pelaku industri hotel khususnya pemilik & karyawan perlu mendapatkan pelatihan pelaksanaan protokol kesehatan lingkungan hotel. Hal ini bertujuan untuk memenuhi kebutuhan tamu terhadap produk, pelayanan prima dan fasilitas yang bersih, sehat, aman dan sesuai dengan protokol kesehatan. Sanksi Administrasi akan diberikan kepada pelanggar protokol kesehatan baik itu pengunjung maupun karyawan di The Cube Hotel DIY baik secara lisan maupun pemulangan ketempat asal hal ini sesuai dengan Peraturan Gubernur Daerah Istimewa Yogyakarta Nomor 24 Tahun 2021 Tentang Penerapan Disiplin dan Penegakan Hukum Protokol Kesehatan Sebagai Upaya Pencegahan dan Pengendalian Corona Virus Disease 2019.
PENGARUH AKSESIBILITAS, AMENITAS, DAN ATRAKSI WISATA TERHADAP MINAT KUNJUNGAN WISATAWAN KE WAHANA AIR BALONG WATERPARK BANTUL DAERAH ISTIMEWA YOGYAKARTA Leylita Novita Rossadi; Endang Widayati
Journal of Tourism and Economic Vol 1, No 2 (2018): EDISI 1
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.213 KB) | DOI: 10.36594/jtec.v1i2.27

Abstract

This study aims to determine the effect of marketing mix on purchasing decisions at PT. Tunas Indonesia Tours and Travel Yogyakarta branch. Marketing mix variables consist of 4 sub variables namely: Price (X1), Product (X2), Promotion (X3), and Place (X4). The population in this study is consumers who make purchases at PT. Tunas Tours and Travel Yogyakarta in 2016. Using non-random sampling method with purposive sampling technique with a sample of 100 respondents. In this study using is descriptive and quantitative using multiple linear regression method. The results showed that price and location or distribution variables have a positive and significant influence on purchasing decisions. This is shown from the results of multiple linear regression test where both variables have P value less then of 5% and t arithmetic less then t table. While the product and promotion variables have an insignificant effect on purchasing decisions. This is shown from the results of multiple linear regression test of these variables have a value of P value is greater of 5% significant. The test results simultaneously, show the marketing mix has a significant influence in purchasing decisions where the test results proved P value less then of 0.05 or 5%Keywords: product, price, place, promotion, purchasing decision
ANALISIS PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PT. TUNAS INDONESIA TOURS and TRAVEL CABANG YOGYAKARTA) Yunita Prihastuti; Endang Widayati
Journal of Tourism and Economic Vol 2, No 1 (2019): EDISI 2
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.533 KB) | DOI: 10.36594/jtec.v2i1.30

Abstract

This study aims to determine the effect of marketing mix on purchasing decisions at PT. Tunas Indonesia Tours and Travel Yogyakarta branch. Marketing mix variables consist of 4 sub variables namely: Price (X1), Product (X2), Promotion (X3), and Place (X4). The population in this study is consumers who make purchases at PT. Tunas Tours and Travel Yogyakarta in 2016. Using non-random sampling method with purposive sampling technique with a sample of 100 respondents. In this study using is descriptive and quantitative using multiple linear regression method. The results showed that price and location or distribution variables have a positive and significant influence on purchasing decisions. This is shown from the results of multiple linear regression test where both variables have P value less this of 5% and t arithmetic is greater t table. While the product and promotion variables have an insignificant effect on purchasing decisions. This is shown from the results of multiple linear regression test of these variables have a value of P value is greater of 5% significant. The test results simultaneously, show the marketing mix has a significant influence in purchasing decisions where the test results proved P value less this of 0.05 or 5%Keywords: product, price, place, promotion, purchasing decision
Pengaruh atraksi, lokasi, dan harga terhadap keputusan berkunjung wisatawan di Hutan Pinus Pengger Bantul Daerah Istimewa Yogyakarta Endang Widayati; Yoga Pradana Widiastuti
Journal of Tourism and Economic Vol 5, No 2 (2022): EDISI 5
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v5i2.161

Abstract

This study aims to analyze the effect of attractions, location and price on the decision to visit the Hutan Pinus Pengger (Pengger Pine Forest), Bantul DIY. The method used is quantitative. The research process is deductive in nature to prove the hypothesis by using inferential statistics. The sampling technique used is nonprobability with purposive sampling. The number of samples is 100 respondents. the validity of the instrument was tested by validity and reliability test. To obtain accurate quantitative data, a Likert scale is used. The data used is primary data, which is used to determine respondents' perceptions of the variables of attraction, location and price as well as visiting decisions which are described in 29 statement items. Secondary data is also used to determine the number of tourists. The results showed that the attractions and location variables had a positive and significant effect on the decision of tourists to visit the Pengger Pine Forest. Meanwhile, the price variable has no significant effect on the decision of tourists to visit the Pengger Pine Forest
Co-Authors Endro Isnugroho Leylita Novita Rossadi Susilo Budi Winarno Yoga Pradana Widiastuti Yunita Prihastuti