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All Journal Jurnal Ekonomi Pembangunan Jurnal Ekonomi Pembangunan
Hamira Hamira
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Economics, Econometrics & Finance

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Analisis Strategi Harga, Strategi Produk, dan Keuntungan Pada Industri Kerupuk Kemplang di Kota Palembang Hamira Hamira; Bernadette Robiani; Mukhlis Mukhlis
Jurnal Ekonomi Pembangunan Vol 17, No 1 (2019): Jurnal Ekonomi Pembangunan
Publisher : Department of Development Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jep.v17i1.8917

Abstract

This research is aimed to analyze the pricing and product strategy and also profit of fish cracker industry in Palembang. The data used in this research is primary data which is obtained by using interview techniques to 45 fish crackers producers. The data is analyzed by using descriptive qualitative techniques. The results showed that the producers of fish crackers using Mark up pricing method to set up their price. On the average, the mark-up is 41 percent of average cost. The average profit that are received by producers is Rp1.100.288 in a week. It is also found that 77.78 percent producers differentiated their products in shape and taste.
Analisis Strategi Harga, Strategi Produk, dan Keuntungan Pada Industri Kerupuk Kemplang di Kota Palembang Hamira Hamira; Bernadette Robiani; Mukhlis Mukhlis
Jurnal Ekonomi Pembangunan Vol. 17 No. 1 (2019): Jurnal Ekonomi Pembangunan
Publisher : Department of Development Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jep.v17i1.8917

Abstract

This research is aimed to analyze the pricing and product strategy and also profit of fish cracker industry in Palembang. The data used in this research is primary data which is obtained by using interview techniques to 45 fish crackers producers. The data is analyzed by using descriptive qualitative techniques. The results showed that the producers of fish crackers using Mark up pricing method to set up their price. On the average, the mark-up is 41 percent of average cost. The average profit that are received by producers is Rp1.100.288 in a week. It is also found that 77.78 percent producers differentiated their products in shape and taste.
Co-Authors Bernadette Robiani Bernadette Robiani Mukhlis Mukhlis Mukhlis Mukhlis