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All Journal Proceeding International Conference on Information Technology and Business International Journal of Supply Chain Management
Niken Paramitasari
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Supply Chain Strategy Development for Business and Technological Institution in Developing Start-up Based on Creative Economy Ali Hapzi; Andi Desfiandi; M. Ariza Eka Yusendra; Niken Paramitasari
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This study aims to find a model based on the supply chain strategy, for the development of business incubator institutions and technology and operational work methods in the form of business incubation, case study at IIB Darmajaya. The method used to conduct this study is a combination of qualitative approaches such as in-depth interviews, participant observation, case studies, and grounded theory for the supply chain strategy. The activities are divided into several stages, starting from business, and technology incubator modeling, business competition creation, development of business incubation stages for students, to monitoring and evaluating business activities carried out by entrepreneurial students. The results of the study were a comprehensive and collaborative business and technology incubator in supply chain working model with various campus entrepreneurial stakeholders and six successful stages of entrepreneurial incubation.
Role of Social media marketing to enhance the supply chain and business management Kundharu Saddhono; Gumgum Gumelar; Aswin Aswin; Nasrul Nasrul; Firmansyah Y. Alfian; Syamsiah Badruddin; Niken Paramitasari; Ramlan Siregar; Paisal Halim
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract— Combining the social interaction and technology social media provide a low cost tool. Many companies are leveraging more robust social platforms to better plan and control their supply chain. The purpose of this article is to provide researches of the supply chain management a reference with the main concepts of social media: Twitter, Flickr, Instagram, YouTube, Facebook, Viber, and Google +, Pinterest etc. Drawing on social capital theory, this study uses a sentiment analysis approach to investigate the impact  of  social  media  usage by supply  chain  partners  on  supply  chain  performance. With the help of social media it is very easy to interact with customer and other people and it can make the community of the customers. It is possible assemble a network of clients where it can draw in them with quality substance and these stages additionally enable to present the product. With the help of the social media it provides an approach to contacts with companions, Potential customers and clients. It customizes the "brand" and makes it possible to spread the content in colloquial ways, however supply chain managers to adjust their supply chain strategies to have a sustainable competitive advantage
Consumer Purchase Decisions on Food and Beverage Delivery Services on the GoFood Application Muhammad Saputra; Cahyani Pratisti; Novita Sari; Niken Paramitasari
Prosiding International conference on Information Technology and Business (ICITB) 2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Abstract—This study aims to determine the effect of price discounts and online customer ratings on consumer decisions to use GoFood aplication for food and beverage delivery services. This type of research was associative qualitative research. The sampling method used non-probability sampling with a purposive sampling technique and 140 respondents obtained. The data analysis method used Partial Least Square (PLS). The results indicated that both partial or simultan the price discount and online customer ratings affect the consumer purchasing decisions on food and beverage delivery services on the GoFood application.Keywords— Price discount, Online customer ratings, Purchase decision
Co-Authors Andi Desfiandi Aswin Aswin Cahyani Pratisti Firmansyah Y. Alfian Gumgum Gumelar Hapzi Ali Kundharu Saddhono M. Ariza Eka Yusendra Muhammad Saputra Nasrul Nasrul Novita Sari Paisal Halim Ramlan Siregar Syamsiah Badruddin