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All Journal International Journal of Supply Chain Management
Muhammad Diandri
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Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Purchase Intention Determinants of Halal Food in Spain Mahir Pradana; Syarifuddin Syarifuddin; Haeruddin Hafid; Alini Gilang; Muhammad Diandri
International Journal of Supply Chain Management Vol 8, No 4 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

There have been several research articles focusing on halal food product, but still a few focuses on the Iberian Peninsula region. This study aims to observe society' purchase intention on halal food product in Spain. As an empirical study involving 228 respondents in Spain, this study applies the theory of planned behavior (TPB) using statistical approach of structural equation modeling technique. This study reveals that purchase intention of halal food among Spanish Muslim society are more influenced by the attitude and subjective norm, while behavioral control is not seen as an influential factor in this caseKeywords Halal Food, Halal Marketing, Theory of Planned Behaviour
Co-Authors Alini Gilang Haeruddin Hafid Luh Putu Ratna Sundari Mahir Pradana