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All Journal Semiotika: Jurnal Komunikasi
Radian Syauqii
Program Studi Hubungan Masyarakat Fakultas Ilmu Komunikasi Universitas Padjajaran
Arts Languange, Linguistic, Communication & Media Social Sciences

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SIMBOL, MAKNA DAN KONSTRUKSI COPORATE IDENTITY MELALUI LOGO BARU PT. GLOBAL DIGITAL NIAGA (BLIBLI.COM) Radian Syauqii; Hanny Hafiar; Anwar Sani
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i1.954

Abstract

This study used qualitative methods to the analysis of semiotics Charles Sanders Peirce. Data was collected by means of media text analysis, documentation and literature. The purpose of this study to know the symbols, meanings and construction of a new corporate identity logo Blibli.com. From the results of research conducted shows that there are scores of new companies that want to add that the best shopping experience and a better life. This value is derived from the vision and mission where Blibli.com want to provide the best shopping experience to consumers, both of life is better perceived by consumers after obtaining the best shopping experience earlier. The impact of this reaseach i can be used to consider about the evaluation step of logo. Advice from researchers, Should Blibli.com conduct a study or evaluation by means of a survey to the community by distributing a questionnaire in order to know how much their level of consciousness or awareness of the meaning of the logo created for the future, meaning that Blibli.com logo can be stuck to the community.Keywords: Semiotics, Charles Sanders Peirce, Logo, Blibli.com
Co-Authors Anwar Sani Hanny Hafiar