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<![CDATA[ANALISIS SEMIOTIKA TUBUH PEREMPUAN DI FOR HIM MAGAZINE EDISI INDONESIA ]]>
<![CDATA[Siregar, Mariana Rista Ananda]]>
<![CDATA[ Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 10 (2015): Vol. 1, No. 10, Ganjil, Tahun Akademik 2015/2016 ]]>
Publisher : <![CDATA[Media Bahasa, Sastra, dan Budaya Wahana ]]>
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<![CDATA[AbstrakTubuh menjadi bagian dari semiotika komoditi kapitalisme yang diperjualbelikan tanda, makna dan hasratnya. Menjadikan perempuan sebagai komoditi media sama saja’meminggirkan’ perempuan. Adanya peran konstruksi perbedaan gender menjadikan posisi perempuan di dalam majalah pria dewasa dijadikan sebagai objek pemuas tatapan pria.Penelitian menunjukkan bahwa Majalah For Him Magazine (FHM) edisi Indone sia dalam menampilkan profil selebritas perempuan Indonesia selalu mengaitkan dengan daya pikat tubuh mereka melalui teknik-teknik fotografi dan mode (fashion) pakaian yang digunakan oleh mereka di Rubrik Hot Stuff. Fotofoto di Rubrik Hot Stuff Majalah FHM yang diteliti cenderung menonjolkan bagian tubuh daerah wajah, leher, dada, lengan, le kuk tubuh, bokong, paha, betis dan punggung. Komodifikasi tubuh perempuan di dalam Majalah FHM jelas ada melalui proses signifiakasi penanda dan petanda yang ada kela tubuh perempuan menjadi objek tanda yang terdapat dalam suatu sistem tanda di suatu media, yaitu sistem ekonomi kapitalis Kata kunci : semiotika, tubuh perempuan, komoditas media]]>
<![CDATA[Komunikasi Spasial Situs Sejarah untuk Menguatkan Penjenamaan Kota sebagai Kota Pusaka ]]>
<![CDATA[Siregar, Mariana Rista Ananda]]>;
<![CDATA[Jayawinangun, Roni]]>
<![CDATA[ representamen Vol 6 No 02 (2020): Jurnal Representamen Volume 6 No 02 Oktober 2020 ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Surabaya ]]>
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DOI: 10.30996/representamen.v6i02.4264
<![CDATA[AbstractThis article was written in order to describe the preservation of cultural spatial assets in support of one of the pillars of the city of Bogor, which imagines the city as a Heritage City. Based on the results of research on the image of the city of Bogor as a place (place branding), the city tourism often offers historical heritage from various times. The Bogor City Government seems to see the superiority of this heritage as an asset to increase their own local income. The qualitative data of this study were obtained from a review of archives and policy documents, reinforced by quantitative data collected through questionnaires to the Bogor community regarding the spatial heritage assets in their city. The results showed that through the form of primary communication in the form of landscape strategies, infrastructure, and cultural behavior, people feel well the stimuli of their city which can image their city as a Heritage City. This is supported by the implementation of policies contained in the Regional Medium Term Development Plan which includes the revitalization of historical sites, strengthening of footpaths around the Bogor Botanical Gardens, and holding various events based on Indonesian national culture.Keywords: spatial communication, place naming, city naming, heritage city]]>
<![CDATA[Komunikasi Kota Ruang Publik Taman sebagai Pembentuk Citra Kota Hijau ]]>
<![CDATA[Mariana Rista Ananda Siregar]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/17201926595
<![CDATA[Building an image of an area now has become the concern of many local governments in shaping the image of the city or region. Place branding is part of the study of city branding which is part of an effort to plan cities in building differentiation of images and strengthening brands. Bogor City as one of the supporting cities of capital city has a lot of potential natural resources, human resources and environmental resources that support in building the city image as a Green City. This study aims to describe the efforts of the Bogor City government in building the city image as a Green City. This paper is based on several research authors with a sequential method approach using data collected through qualitative and quantitative methods. Instead of communicating with the city marketing using media publications, the City of Bogor Government prefers to build its city image in the public's mind through a landscape strategy approach in carrying out the city's primary communication. The landscape strategy carried out by the Bogor City government in building its city image is carried out by building city parks, structuring and expanding green open spaces as a city attraction that is also seen and felt by its citizens.]]>
<![CDATA[Attendance Of Mass Media And Parents In Defining The Value Of Agriculture In The Eyes Of Rural (Case Study of Rural Youth at Horticulture Center in Cianjur Regency) ]]>
<![CDATA[Dini Valdiani]]>;
<![CDATA[Yogaprasta Adinugraha]]>;
<![CDATA[Mariana R.A Siregar]]>
<![CDATA[ JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 1, No 1 (2017): Journal of Humanities and Social Studies ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jhss.v1i1.370
<![CDATA[The scarcity of human resources in the agricultural sector or the semi-forced involvement of most of agricultural labors due to the unavailability of other alternatives, has resulted in the unoptimized production process. The young peoples attitude toward farmer as a profession and its agriculture activity is affected by three major aspects, i.e. micro aspect (parents, friends, and mass media); messo aspect (the nearby community); and macro aspect (the society). This study investigates the micro aspect in building agricultural values on young people. The study used a descriptive qulitative approach to reveal the reality of value transfer from parents and also mass media to young people in rural area. The study finds that parents particularly the father as the main actor in transferring agricultural values to young people. Television is the most accessed mass media by young people. Young people still have the interest in working in the agricultural sector, not as a main job but as a side job.Keywords: attendance of mass media and parents, value of agriculture in the eyes of rural]]>
<![CDATA[The Role Of Local Loan Institution In Providing Safety Net In Rural Area ]]>
<![CDATA[Yogaprasta Adi Nugraha]]>;
<![CDATA[Mariana R. A. Siregar]]>
<![CDATA[ JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 2, No 1 (2018): Journal of Humanities and Social Studies ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jhss.v2i1.813
<![CDATA[Rural area cannot be separated with poverty, according to Statistics Center Board (BPS), there are 18 milions rural people live below poverty line. Rural poverty has become many focus in development studies. There is a siginificant difference between rural poverty and urban poverty. Poor society in urban area are more vulnurable compared to poor society in rural area. In rural area, poor people tends to have informal social security that helps them to survive. This research aimed to determine the role of loan institution in providing social safety net for rural poor. Qualitative method was used to help us to have a better understanding about the debt institution in rural areas. This research found that rural poor have several alternatives source of debt that enable them to survive in a vulnerable situation. Most of people tend to see for a realistic loan institution with low interest (without interest is more preferable), low risk in returning the debt and fast in providing the money.]]>
<![CDATA[COMMUNICATING BOGOR CITY AS CITY HERITAGE THROUGH SPATIAL CITY ]]>
<![CDATA[Mariana R.A Siregar]]>;
<![CDATA[Diana Amaliasari]]>
<![CDATA[ JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 3, No 1 (2019): Journal of Humanities and Social Studies ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jhss.v3i1.1097
<![CDATA[City branding is an effort to build the economy of a city,country or province. Study about city branding is part of city planning that aims to build differentiation and strengthen the city brand. Bogor City as one of the cities that have the potential of its culture but still have not determined its capital brand. This research aims to find out how Bogor implement the primary communications strategy. The strategies include landscape, infrastructure, organizational structure, administration, and also culture behavior approach. Qualitataive method used to determine the most influential approach to city branding. Information gained through in-depth interviews to several stakeholders and files. This study find several outputs such as: The strategy of landscape approach and infrastructure approach mainly supported the establishment of Bogor as heritage city. Meanwhile Organization structure and administration approach as well as the culture behavior already existed, but the implementstion still not optimal and not clearly visible.]]>
<![CDATA[ANALISIS SEMIOTIKA TUBUH PEREMPUAN DI FOR HIM MAGAZINE EDISI INDONESIA ]]>
<![CDATA[Mariana Rista Ananda Siregar]]>
<![CDATA[ Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 10 (2015): Vol. 1, No. 10, Ganjil, Tahun Akademik 2015/2016 ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.33751/wahana.v1i10.656
<![CDATA[AbstrakTubuh menjadi bagian dari semiotika komoditi kapitalisme yang diperjualbelikan tanda, makna dan hasratnya. Menjadikan perempuan sebagai komoditi media sama sajameminggirkan perempuan. Adanya peran konstruksi perbedaan gender menjadikan posisi perempuan di dalam majalah pria dewasa dijadikan sebagai objek pemuas tatapan pria.Penelitian menunjukkan bahwa Majalah For Him Magazine (FHM) edisi Indone sia dalam menampilkan profil selebritas perempuan Indonesia selalu mengaitkan dengan daya pikat tubuh mereka melalui teknik-teknik fotografi dan mode (fashion) pakaian yang digunakan oleh mereka di Rubrik Hot Stuff. Fotofoto di Rubrik Hot Stuff Majalah FHM yang diteliti cenderung menonjolkan bagian tubuh daerah wajah, leher, dada, lengan, le kuk tubuh, bokong, paha, betis dan punggung. Komodifikasi tubuh perempuan di dalam Majalah FHM jelas ada melalui proses signifiakasi penanda dan petanda yang ada kela tubuh perempuan menjadi objek tanda yang terdapat dalam suatu sistem tanda di suatu media, yaitu sistem ekonomi kapitalisKata kunci : semiotika, tubuh perempuan, komoditas media]]>
<![CDATA[Information Digitalization and Socialization of the Savings and Loan Video at the “Usaha Wanita Mandiri” Women’s Cooperative ]]>
<![CDATA[Mariana Rista Ananda Siregar]]>;
<![CDATA[Qoute Nuraini Cahyaningrum]]>
<![CDATA[ MITRA: Jurnal Pemberdayaan Masyarakat Vol 5 No 1 (2021): MITRA: Jurnal Pemberdayaan Masyarakat ]]>
Publisher : <![CDATA[Institute for Research and Community Services ]]>
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DOI: 10.25170/mitra.v5i1.1615
<![CDATA[The women’s cooperative “Usaha Wanita Mandiri” was established as a forum for women to be economically empowered. However, in the enforcement of rules of savings and loan activities, the management often encounters problems with loan repayments in each installment period. This program aimed to educate supervisors, administrators, and coordinators in charge of the Kopwan Utama group regarding the importance of keeping regulatory archives in the form of digital videos and facilitating the dissemination of information on savings and loan regulations that are still in paper form. The community service program consists of focus group discussions and video socialization. The formulation of regulations and the video socialization were conducted face-toface and through online communication platforms, such as whatsapp and youtube. Because of the pandemic, issues arose during the focus group discussions and socialization, wherein some stages were not attended by all participants. The dissemination of the video via whatsapp and youtube is acknowledged by the supervisors, administrators, and coordinators of the groups to help provide their members with videos on savings and loans.]]>
<![CDATA[STRATEGI KOMUNIKASI PENYULUHAN GURU BIMBINGAN KONSELING DALAM MEMBANTU SISWA MENENTUKAN JURUSAN DI PERGURUAN TINGGI ]]>
<![CDATA[Agatha Lin Natasha]]>;
<![CDATA[Mariana Rista Ananda Siregar]]>;
<![CDATA[Roni Jayawinangun]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v4i2.2511
<![CDATA[This study aims to determine the communication strategy of counseling guidance counselor (BK) teacher messages in guiding students to determine university majors in class XII students at SMAN 1 Sukaraja, what are the communication effects and what obstacles encountered by the Guidance Counseling teacher. This research uses Miles and Huberman data analyzing. The results show that the communication strategy of the counseling message give the counseling guidance teacher to help students determine university majors in class XII at SMAN 1 Sukaraja quite good in accordance with the communication strategy proposed by Hafied Cangara namely the determination of communicators, defines target and audience needs, preparation techniques message and media selection. Some of the obstacles that are no other than internal and external factors. Internal factors come from the school itself while external factors come from problems outside the school. The apprenticeship program from the school itself includes no campus surgical or carrer-B programs. External factors related from outside the school are family backgrounds that are less supportive of students in determining university majors. The community relations or public relation at school need to be made so that external factors could be stronger. More actively looking for scholarship programs, learning from the experience of seniors who have succeeded, balancing the desires of parents with personal ideals, so that such things must be able to be encouraging students.Keywords: communication strategy; counseling message; counseling guidance; students class XII.]]>
<![CDATA[BAGAIMANA KOMUNIKASI ANTARA PENGELOLA DENGAN PEMERINTAH DALAM MEMBANGUN CITRA DESTINASI KAMPUNG WISATA TEMATIK? ]]>
<![CDATA[Indira Maulidia]]>;
<![CDATA[Mariana Rista Ananda Siregar]]>;
<![CDATA[Roni Jayawinangun]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v6i1.5313
<![CDATA[This study aims to determine the role and communication relationship patterns of the Bogor City Department of Tourism and Culture (Disparbud) in establishing communication with the community around the Mulyaharja Tourism Village in managing tourism in their area. The theory of Relationship Management is used by researchers as an effort to systematize the analysis and discussion of the findings of this study. The design of this research is descriptive qualitative. Data collection techniques used include interviews, observation, documentation, and literature study. The results of the study indicate that the communication established by the Bogor City Department of Tourism and Culture to external parties which are the managers of tourist villages and the tourism driving group (Kompepar) is two-way. The communication pattern formed between internal and external parties is a secondary communication pattern, where the manager of the tourist village is a medium for conveying messages to Kompepar. The branding efforts carried out by the government and Kompepar, namely by marketing the Mulyaharja Thematic Tourism Village through social media such as Instagram and Youtube.]]>
