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All Journal Jurnal Mantik Journal of Economics and Business Letters
Sylvia Sylvia
Universitas Prima Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Price, Brand Equity and E-Commerce on Purchasing Decisions of Shure Brand Microphones at PT. Sierra Mandiri Distribusindo: The Influence of Price, Brand Equity and E-Commerce on Purchasing Decisions of Shure Brand Microphones at PT. Sierra Mandiri Distribusindo Ferren Ferren; Vincent Wang Jaya; Sylvia Sylvia; Yollanda Yollanda; Monica Tanry; Sufika Sary
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.929.pp1260-1266

Abstract

This study was conducted to analyze and examine the effect of price, brand equity, and e-commerce on purchasing decisions for Shure brand microphones at PT. Sierra Mandiri Distribusindo. This research uses quantitative methods, descriptive and causal relationships. The total population of customers of PT. Sierra Mandiri Distribusindo totaled 178 customers, using the Slovin formula obtained a sample of 124 customers. The data analysis method used is the classical assumption, multiple linear regression, and hypothesis testing. The results of the study are partially price has a significant negative effect on purchase_ decision, equity. brand. and e-commerce has a significant positive effect on purchase_ decision. Simultaneously, price, brand equity, and e-commerce have a significant effect on purchasing decisions for Shure brand microphones at PT. Sierra Mandiri Distribusindo. The amount of variation in purchasing decisions that can be explained by the variable price, brand equity, and e-commerce is 38.5%, the remaining 61.5% is influenced by other variables.
The influence of location, services, and community culture on patient loyalty with satisfaction as intervening variables in Spirit Dental Clinic Lubuk Pakam – Deli Serdang Sylvia Sylvia; Efendy Pakpahan; Salman Faris; Syaifuddin Syaifuddin
Journal of Economics and Business Letters Vol. 2 No. 5 (2022): December Edition
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i5.184

Abstract

Patient satisfaction is one of the main indicators of health facility standards. Improving the quality of service is absolutely necessary in order to face the era of globalization. The research location was conducted at the Spirit Dental Clinic Pratama Special Dental Clinic, which is located at Jln. Border No. 21 Lubuk Pakam, Deli Serdang. The time of the study was carried out in July – August 2021. The population in this study were all patients who came for treatment at the Spirit Dental Clinic Pratama Special Dental Clinic in July – August 2021. The sample was part of the population consisting of several members of the population. The sample in this study were patients who came for treatment to the Spirit Dental Clinic Pratama Special Dental Clinic for 2 months, namely from July to August 2021 and obtained a total sample of 100 respondents by accident. Based on the results of the research and discussion that have been described, the following conclusions are drawn: Location affects patient loyalty at the Spirit Dental Clinic Pratama Special Dental Clinic, meaning that the better the location of the dental and oral health service provider, the patient's loyalty will increase. Service affects patient loyalty at the Spirit Dental Clinic Pratama Special Dental Clinic, meaning that the better the services provided by dental and oral health service providers, the patient's loyalty will increase. Community culture affects patient loyalty at the Spirit Dental Clinic Pratama Special Dental Clinic, meaning that the better the community culture for dental and oral health services, the patient's loyalty will increase. Location affects satisfaction at the Spirit Dental Clinic Pratama Special Dental Clinic, meaning that the better the location of the dental and oral health service provider, the satisfaction will increase.
Co-Authors Efendy Pakpahan Ferren Ferren Monica Tanry Salman Faris Sufika Sary Syaifuddin Syaifuddin Vincent Wang Jaya Yollanda Yollanda