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All Journal CommIT (Communication & Information Technology) Prosiding SNATIF Journal of Management and Business Review ComTech: Computer, Mathematics and Engineering Applications SENSITEK
Riswan Efendi Tarigan
Universitas Pelita Harapan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mathematics Social Sciences

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PENGARUH FAKTOR-FAKTOR CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP KEPUASAN PELANGGAN: STUDI KASUS HYPERMART Tarigan, Riswan E; Sugiarto, Arnon M; Widjaja, Andree E
Prosiding SNATIF 2017: Prosiding Seminar Nasional Teknologi dan informatika (BUKU 3)
Publisher : Prosiding SNATIF

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Abstract

AbstrakPenelitian ini dilakukan untuk mengetahui faktor-faktor yang mempengaruhi kepuasan dan loyalitas pelanggan dengan system Customer Relationship Management pada Hypermart dengan Hicard. Faktor – faktor yang dimaksud tersebut terdiri dari Customer Service Quality, Empaty, Promotion, Rewards, Value Added Service. Responden dalam penelitian ini adalah para pemilik Hicard Hypermart. Teknik Analisis yang digunakan dalam penelitian ini adalah metode SEM (Structural Equation Modelling). Hasil dari penelitian ini menunjukkan bahwa faktor Rewards memberikan pengaruh yang signifikan terhadap loyalitas pelanggan, di sisi lain Customer Service Quality, Empaty, Promotion, dan Value Added Service tidak berpengaruh secara signifikan terhadap kepuasan pelanggan. Sementara itu, kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan secara signifikan. Kata kunci: Kepuasan Pelanggan, Loyalitas, Customer Relationship Management, SEM
KAJIAN E-SERVICE QUALITY TERHADAP KEPUASAN MAHASISWA DALAM MEMBENTUK WORD OF MOUTH MARKETING Tarigan, Riswan E; Christianto, Kevin; Hery, Hery
Prosiding SNATIF 2017: Prosiding Seminar Nasional Teknologi dan informatika (BUKU 3)
Publisher : Prosiding SNATIF

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Abstract

AbstrakKajian ini bertujuan mengetahui apakah e-Service Quality dapat mempengaruhi kepuasan mahasiswa secara positif dan secara tidak langsung menghasilkan Word of Mouth marketing. Pengukuran dilakukan dengan menggunakan metode Structural Equation Modelling. Selain itu, akan diberikan juga hasil rekomendasi strategi pengembangan yang cocok untuk mengoptimalkan e-service dan analisanya dengan menggunakan value shops dan analisa SWOT. Hasil kajian ini membuktikan seluruh hipotesis memiliki indikasi positif bahwa kualitas e-Service menjadi faktor penting untuk membangun Word of Mouth marketing. Simpulan dari kajian ini menjadi hal yang perlu diperhatikan oleh institusi pendidikan guna meningkatkan layanannya. Kata kunci: e-Service Quality, Word of Mouth, Kepuasan Mahasiswa, SWOT, Value Shops
Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company Tarigan, Riswan Efendi; Dewi, Kartika Sari
CommIT (Communication and Information Technology) Journal Vol 9, No 2 (2015): CommIT Vol. 9 No. 2 Tahun 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v9i2.1650

Abstract

Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such    as, proposing a marketing plan using website, expanding marketing segment, and introducing existing  products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter’s Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business.
A Study of Customer Satisfaction on Online Trading System Application of Securities Company in Indonesia Using Servqual Hery, Hery; Tarigan, Riswan Efendi
CommIT (Communication and Information Technology) Journal Vol 9, No 1 (2015): CommIT Vol. 9 No. 1 Tahun 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v9i1.1651

Abstract

The purpose of this study is to measure the service  quality of online trading system implemented by PT  KDB  Daewoo  Securities  Indonesia.  The study is  a part of the company  efforts to provide  the best solution  services. The study  is performed   to determine the influence of service quality  factors on the customer satisfaction by means of ServQual  method. The method takes  into account  five  independent  variables,  namely, reliability (X1 ),  responsiveness  (X2 ),  assurance  (X3 ), empathy (X4 ), and tangibility (X5 ). Meanwhile,  the cus- tomer satisfaction is considered as the dependent variable (Y ). The population of of the study  is all 67 900 online traders at the company and the sample size is 265 traders. The data are collected via questionnaires and interviews. From the study results, we conclude that the five variables have  significant  influence  on the customer  satisfaction on the online trading system application   at PT KDB Daewoo Securities Indonesia. To  improve  the customer satisfaction, the company  should prioritize the quality- related factors,  and expand  and upgrade  the existing facilities and infrastructures.
The Effect of Social Media to the Brand Awareness of a Product of a Company Tritama, Hansel Bagus; Tarigan, Riswan Efendi
CommIT (Communication and Information Technology) Journal Vol 10, No 1 (2016): CommIT Vol. 10 No. 1 Tahun 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v10i1.1667

Abstract

Social  media  is an online media, where the users can easily participate, share, and create any content such as banner,  posters, videos and advertisement.  Many companies  use these  social  media as  a tool to promote their products  and make  customers aware  with their brand. On the other hand, not all companies  succeed to market their products and make their products are at their customers’ awareness. The purpose of this research is to find the correlation  between social media commu- nication marketing  with companys brand awareness in social media.  The research  method for this research  is quantitative  research.  This method collects  data with explanative research type which explains the relationship between two variables. The result  of this research  is to show that marketing  communication in a company has an impact to company’s brand awareness. In addition, this research wants to show that marketing via social media can give impact  to company’s revenue. The summary of this research  is to get significant  information  about the effect of social media toward companys brand awareness through quantitative  and explanative  research  method due to the rising of social media.
THE EFFECT OF REVENUE AND MARKET SEGMENTATION LEVEL TOWARDS VENTURE CAPITAL INVESTMENT IN MOBILE APPLICATION BUSINESS Adrian, Dennis; Tarigan, Riswan Efendi
CommIT (Communication and Information Technology) Journal Vol 8, No 1 (2014): CommIT Vol. 8 No. 1 Tahun 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v8i1.590

Abstract

The development of mobile applications has mushroomed in local and foreign industries. This provides a tremendous opportunity for developers. For technopreneur developer, the capital to run the business is one of the biggest problems despite the fact that they may have great competence in the field. The fact that the business has big potential market in Indonesia has invited investors from local and overseas to invest as venture capital. However, due to the lack of knowledge on building collaboration with the investors and on understanding the market and investor needs in a long term, the developer finds difficulties to grow its business and to compete with bigger competitors. The research intends to seek the influence in selecting the level of revenue and market segmentation to support the investment decisions in the business of mobile applications, so that the mobile application developer is able to monetize their business to attract investors to invest in the venture capital.
Peranan Sistem Informasi dengan Online Trading terhadap Pertumbuhan Pasar Modal di Indonesia Tarigan, Riswan Efendi
ComTech: Computer, Mathematics and Engineering Applications Vol 4, No 2 (2013): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v4i2.2517

Abstract

Capital Markets is part of the financial market, which is related to the supply and demand of the need for long-term funding. Capital Markets was formed and developed with aims to support the implementation of national development in order to improve the distribution, growth, and stability of the national economy towards the improvement of society welfare. However, so far the capital market in Indonesia is still around 0.5% of the total population which is too small compared to capital markets in other advanced countries. One solution for increasing community involvement in the capital market, despite educating in smart and sustainable way, is developing and implementing efficient information systems, so that made it easier for market participants to undertake investment activities. This paper examines how and to what extent the role of information system enhances the capital market in Indonesia, which aims to plan the subsequent strategic step so that the development of Indonesia?s capital market is able to compete in globalmarket.
Analisis dan Implementasi Content Based Image Retrieval (CBIR) Berdasarkan Ciri Warna Pada Varietas Jeruk Rizky Aemelia; Riswan Tarigan; Andree Wijaya
Proceeding Seminar Nasional Sistem Informasi dan Teknologi Informasi 2018: Proceeding Seminar Nasional Sistem Informasi dan Teknologi Informasi (SENSITEK)
Publisher : STMIK Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30700/pss.v1i1.241

Abstract

Teknik pemanggilan citra berdasarkan teks yang sudah ada pada saat ini belum sepenuhnya bisa digunakan karena nama dari sebuah file tidak dapat merepresentasikan isinya. Pemanggilan citra menjadi rancu bila ada pihak lain yang memodifikasi nama file citra tanpa memperhitungkan isi atau informasi dari file citra tersebut. Untuk mengatasi kendala tersebut, pemanggilan citra dapat dilakukan berdasarkan konten atau yang dikenal dengan Content Based Image Retrieval (CBIR). Pemanggilan citra berdasarkan konten dilakukan dengan cara mencocokkan fitur citra yang dicari dengan fitur citra yang ada pada database. Fitur citra yang diidentifikasi dapat berupa fitur tekstur, bentuk maupun warna. Namun yang akan digunakan dalam penelitian ini adalah identifikasi citra digital varietas jeruk berdasarkan ciri khas unsur warna yang dimiliki serta diameter citra. Ekstraksi fitur warna berupa rata-rata nilai red, green, dan blue (RGB) untuk mendapatkan ciri pada citra warna. Umumnya buah jeruk memiliki warna yang identik yaitu hijau, kuning dan oranye. Data yang digunakan adalah image buah jeruk yang terdiri atas 70 buah foto dari 3 kelas jeruk dengan masing-masing kelompok memiliki 20 buah image. Data citra jeruk dibagi menjadi 60 data latih dan 10 data uji. Citra jeruk terdiri atas tiga kelas yaitu Jeruk Nipis, Jeruk Lemon, dan Jeruk Orange. Percobaan dilakukan terhadap masing-masing fitur dengan menganalisis fitur warna (RGB) dan diameter citra jeruk. Kata kunci: Content Based Image Retrieval (CBIR), citra digital, RGB, varietas jeruk
Perancangan Sistem Pakar untuk Mendiagnosa Penyakit pada Anak Safira Aqista; Riswan Tarigan; Hery -
Proceeding Seminar Nasional Sistem Informasi dan Teknologi Informasi 2018: Proceeding Seminar Nasional Sistem Informasi dan Teknologi Informasi (SENSITEK)
Publisher : STMIK Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30700/pss.v1i1.242

Abstract

Penelitian ini bertujuan untuk merancang sebuah sistem pakar sebagai alat yang mampu membantu para pakar untuk melakukan diagnosa berbagai jenis penyakit yang menyerang anak-anak usia balita. Pengetahuan yang diterapkan dalam sistem pakar ini didapatkan dari berbagai macam sumber, seperti penelitian dan seminar yang dilakukan oleh pakarnya serta buku-buku yang berhubungan dengan penyakit anak. Dasar pengetahuan disusun ke dalam sebuah basis data dengan beberapa tabel, di antaranya tabel penyakit, tabel gejala, tabel obat, tabel tindakan, serta tabel aturan untuk mempermudah kinerja sistem dalam melakukan penarikan kesimpulan. Kegiatan penarikan kesimpulan dalam sistem pakar ini menggunakan metode forward chaining, di mana sistem pakar ini akan menampilkan pilihan gejala yang dapat dipilih oleh pengguna, dan setiap pilihan akan membawa pengguna kepada pilihan gejala selanjutnya sampai sistem pakar ini menampilkan hasil akhir. Pada hasil akhir, sistem pakar akan menampilkan pilihan gejala yang telah dipilih oleh pengguna, hasil penarikan kesimpulan berupa jenis penyakit yang diderita, penyebab dan penanggulangannya, serta obat yang harus diberikan. Selain itu, sistem pakar ini juga akan memberikan informasi tindakan yang harus diberikan kepada anak, seperti saran gizi yang mendukung untuk penyembuhan.Kata kunci: Klasifikasi, forward Chaining, sistem pakar, penyakit anak
THE EFFECT OF REVENUE AND MARKET SEGMENTATION LEVEL TOWARDS VENTURE CAPITAL INVESTMENT IN MOBILE APPLICATION BUSINESS Dennis Adrian; Riswan Efendi Tarigan
CommIT (Communication and Information Technology) Journal Vol. 8 No. 1 (2014): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v8i1.590

Abstract

The development of mobile applications has mushroomed in local and foreign industries. This provides a tremendous opportunity for developers. For technopreneur developer, the capital to run the business is one of the biggest problems despite the fact that they may have great competence in the field. The fact that the business has big potential market in Indonesia has invited investors from local and overseas to invest as venture capital. However, due to the lack of knowledge on building collaboration with the investors and on understanding the market and investor needs in a long term, the developer finds difficulties to grow its business and to compete with bigger competitors. The research intends to seek the influence in selecting the level of revenue and market segmentation to support the investment decisions in the business of mobile applications, so that the mobile application developer is able to monetize their business to attract investors to invest in the venture capital.
Co-Authors Anak Agung Gede Sugianthara Andree Wijaya Cadelina Cassandra Claresta Janice Jonathan Dennis Adrian Dennis Adrian, Dennis Hansel Bagus Tritama Hery Hery Hery Hery Kartika Sari Dewi Kevin Christianto RATNA SARI Rizky Aemelia Safira Aqista Sugiarto, Arnon M Tritama, Hansel Bagus Widjaja, Andree E.