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Analisis Komunikasi Dalam Bisnis Audina Rizka Zahra; Rifandi Syahputra; Suhairi Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 1 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.669 KB) | DOI: 10.47467/dawatuna.v2i1.506

Abstract

In a business, communication is one of the important factors in the success of business achievement. The purpose of this study was to find out how to analyze communication well. This research method uses qualitative research methods, namely research that emphasizes understanding the problem through disclosure of facts obtained through interview and observation data. The result of this research is an understanding of how to communicate well. The conclusion obtained through this analysis is the process of exchanging messages or information to achieve the effectiveness and efficiency of work products in organizational structures and systems. In business communication activities, messages should not only be informative, but must also be persuasive, so that other parties are willing to accept an understanding or belief or perform an act or activity.