Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Journal of Business Strategy and Execution
Efendi Tjendera
Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERENCANAAN STRATEGI PEMASARAN DALAM PELUNCURAN PRODUK BARU DENGAN MEREK “EXO COFFEE” PADA PT. JAMU PUSPO INTERNUSA Winahyu, Windu Mukti; Tjendera, Efendi; Gutierrez, Reuben E.; Sadeli, Jimmy
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays business rivalry going tightly and push the company to planning innovative marketing strategy. Speedy business world change situation in this globalization era will affecting successes level for a company in the past was not guaranteed the successes in the future. In order to compete and hold out, focusing activity and company business process have to concentrate in dynamic customers needs until purpose of filled customers needs and customers satisfaction will completed. Because of that historical background, we choose Group Field Project at PT. Jamu Puspo Internusa. The purpose that Group Filed Project want to achieve are to give more innovative marketing strategy based on society dynamic changes to arrogate and defend  the EXO COFFEE market. Analyze and information obtained and limited in Jakarta and nearly area. Kind of research is doing by giving questioner and sample product to 300 responder. Result and conclusion from these researches are about information of consumer behaviors concerning to instant coffee products and information about strengthen and weakness of EXO COFFEE product see based on current marketing concepts. And the end, based on received and refined data, we conclude that a strategic marketing planning will arrogate market, brand awareness and market educated from EXO COFFEE special quality.
Co-Authors Jimmy Sadeli Reuben E. Gutierrez Windu Mukti Winahyu