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THE EFFECT OF CONSUMER CONFUSION PRONENESS ON WORD OF MOUTH, TRUST, AND CUSTOMER SATISFACTION Rosadi, Malisa; Tjiptono, Fandy
Kinerja: Jurnal Bisnis dan Ekonomi Vol 17, No 1 (2013): Kinerja Jurnal Bisnis dan Ekonomi
Publisher : Kinerja: Jurnal Bisnis dan Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.251 KB)

Abstract

High-tech products (such as smartphones, notebooks, and tablets) have been characterized as beingincreasingly similar between brands, having too many slightly different choices, and providing complexinformation. In buying these products, many consumers fi nd it diffi cult to differentiate between brands, evaluateover alternatives, and make a good purchase decision. Such situation is known as consumer confusionphenomenon. Previous studies have revealed that consumer confusion is becoming a problem for bothconsumers and marketers. However, the topic still needs further examination, especially in the context of adeveloping country.The present study aims to examine consumers’ general tendency to become confused and its effect onword of mouth, trust and consumer satisfaction. The product context is smartphones, while the sample consistsof 150 university students who had experiences in using or buying smartphones. Nine research hypotheseswere tested using multiple regression analyses. The results indicate that only two of the three consumerconfusion dimensions (i.e. similarity confusion and overload confusion) have signifi cant negative impacts onword of mouth, trust and consumer satisfaction. The other dimension (i.e. ambiguity confusion) was found tohave insignifi cant impacts on the three dependent variables.Keywords: Consumer confusion, word of mouth, trust, consumer satisfaction, smartphone.
MOTIVASI DAN PERILAKU PENGGEMAR K-POP DI DAERAH ISTIMEWA YOGYAKARTA Irmanto, Vania Rosalin; Tjiptono, Fandy
Modus Journals Vol 25, No 1 (2013): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v25i1.544

Abstract

Korean Pop (K-Pop) has been a huge sensation all around the world. Te current study investigated motivation and behavior of K-Pop fans in Daerah Istimewa Yog yakarta (DIY ). Specifcally, it addressed four main issues: (1) why do youths in DIY love K-Pop? (2) how did the K-Pop communities emerge in DIY? (3) what have the members done in their K-Pop communities? and (4) how strong is the emotional bond among the K-Pop community members?Te present study employed exploratory qualitative research method, i.e. phenomenological approach, using in-depth interviews as the main data collection method. Fifteen members of fve  K-Pop communities (3 males and 12 females) participated in the interviews. In addition, direct observation on several K-Pop communities were conducted to gain comprehensive insights into what specifc activities the members have been doing. Secondary data sources were also consulted, such as websites (www.allkpop.com, www. koreanindo.wordpress.com, and www.asianfanatics.net), magazines (My Idol and Asian Star), and tabloids (Asian Plus).It is found that the main drivers of K-Pop sensation in Indonesia, in particular in DIY, include physical attractiveness of the actors/actresses, energic dances, similar ages with the performers, and so forth. Te big fans of K-Pop are willing to copy their idols’ appearances, listen and watch K-Pop music and clips, look for news about K-Pop, create fanfction, share information among fans, purchase Korean-made electronics, learn more about Korean culture and language, as well as watch the live concerts. Te emergence of several K-Pop communities has facilitated the communication and interaction among the fans. Several implications were drawn based on these fndings.Keywords : Korean Pop (K-Pop), phenomenological approach, brand community, K-Pop community.
THE EFFECT OF CONSUMER CONFUSION PRONENESS ON WORD OF MOUTH, TRUST, AND CUSTOMER SATISFACTION Rosadi, Malisa; Tjiptono, Fandy
KINERJA Vol 17, No 1 (2013): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v17i1.372

Abstract

High-tech products (such as smartphones, notebooks, and tablets) have been characterized as beingincreasingly similar between brands, having too many slightly different choices, and providing complexinformation. In buying these products, many consumers fi nd it diffi cult to differentiate between brands, evaluateover alternatives, and make a good purchase decision. Such situation is known as consumer confusionphenomenon. Previous studies have revealed that consumer confusion is becoming a problem for bothconsumers and marketers. However, the topic still needs further examination, especially in the context of adeveloping country.The present study aims to examine consumers’ general tendency to become confused and its effect onword of mouth, trust and consumer satisfaction. The product context is smartphones, while the sample consistsof 150 university students who had experiences in using or buying smartphones. Nine research hypotheseswere tested using multiple regression analyses. The results indicate that only two of the three consumerconfusion dimensions (i.e. similarity confusion and overload confusion) have signifi cant negative impacts onword of mouth, trust and consumer satisfaction. The other dimension (i.e. ambiguity confusion) was found tohave insignifi cant impacts on the three dependent variables.Keywords: Consumer confusion, word of mouth, trust, consumer satisfaction, smartphone.
KEWIRAUSAHAAN, KINERJA KEUANGAN, DAN KELANGGENGAN BISNIS Fandy Tjiptono
Jurnal Manajemen Indonesia Vol 15 No 1 (2015)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.614 KB) | DOI: 10.25124/jmi.v15i1.389

Abstract

Predicting business longevity using financial performance is one of the interesting topics in accounting and financial management studies. Incorrect prediction of a distressed firm may cause losses to investors, management, creditors and bankers, and inaccurate prediction of a non-distressed company may result in the loss of opportunities. This paper aims to review previous studies using financial performance as the predictor of business longevity in a number of countries. The sources of data include published articles in top international journals. The results indicate that the most dominant approach was bankruptcy prediction models using single and multiple financial ratios. The current paper also identified three main problems in using financial performance as the predictor of business longevity: inconsistent definitions of 'business failure', inconsistent predictive power of financial ratios, and an emphasis on financial symptoms rather than on the more fundamental causes of failure. Managerial implications and research agenda were formulated at the end of this paper
THE EFFECT OF CONSUMER CONFUSION PRONENESS ON WORD OF MOUTH, TRUST, AND CUSTOMER SATISFACTION Malisa Rosadi; Fandy Tjiptono
KINERJA Vol. 17 No. 1 (2013): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v17i1.372

Abstract

High-tech products (such as smartphones, notebooks, and tablets) have been characterized as beingincreasingly similar between brands, having too many slightly different choices, and providing complexinformation. In buying these products, many consumers fi nd it diffi cult to differentiate between brands, evaluateover alternatives, and make a good purchase decision. Such situation is known as consumer confusionphenomenon. Previous studies have revealed that consumer confusion is becoming a problem for bothconsumers and marketers. However, the topic still needs further examination, especially in the context of adeveloping country.The present study aims to examine consumers’ general tendency to become confused and its effect onword of mouth, trust and consumer satisfaction. The product context is smartphones, while the sample consistsof 150 university students who had experiences in using or buying smartphones. Nine research hypotheseswere tested using multiple regression analyses. The results indicate that only two of the three consumerconfusion dimensions (i.e. similarity confusion and overload confusion) have signifi cant negative impacts onword of mouth, trust and consumer satisfaction. The other dimension (i.e. ambiguity confusion) was found tohave insignifi cant impacts on the three dependent variables.Keywords: Consumer confusion, word of mouth, trust, consumer satisfaction, smartphone.
Ketepatan dan Kesalahan Persepsi Konsumen Terhadap Pionir dan Pemimpin Pasar Ervina Triandewi; Fandy Tjiptono
Jurnal Manajemen dan Bisnis Indonesia Vol 1 No 2 (2014): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2014
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v1i2.21

Abstract

Pioneer and market leader positions are sources of unique differentiation and competitive advantages. Empirical studies have suggested that pioneer or leader brands tend to be evaluated more favourably than follower brands. However, consumers’ ability to recognize pioneer or market leader brands accurately is limited. In fact, their perception and misperception of market pioneership and market leadership may affect their beliefs and decision making processes. The present study aims to investigate consumers’ ability to identify pioneer and market leader brands across three product categories representing high-tech products, low involvement goods, and services. It also analyzes consumer evaluation, attitude, and purchase intention of brands perceived as market leaders, pioneers, and followers. Data were collected using self-administered questionnaires from a convenient sample of 225 college students in Daerah Istimewa Yogyakarta (DIY). Four hypotheses adapted from Kamins et al. (2003) were examined using F-tests, post-hoc tests with Tukey and Duncan Multiple Range Test (DMRT), and pairwise t-tests. The results indicate that consumers have lower ability to recognize pioneer brands than market leader brands (70.89% versus 29.95%). In general, consumers have more favourable evaluation, attitude, and purchase intention of brands perceived as pioneers or market leaders than those perceived as followers. Keywords: Market pioneer, market leader, pioneer advantages, misperception, follower.
Kelanggengan Entrepreneurship dalam Bentuk Bisnis Keluarga: Apa yang Telah dan Masih Perlu Diungkap Fandy Tjiptono
Jurnal Entrepreneur dan Entrepreneurship Vol. 2 No. 1,2 (2013)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.201 KB) | DOI: 10.37715/jee.v2i1,2.149

Abstract

Selama ini kelanggengan entrepreneurship dalam bentuk bisnis keluarga sering dipertanyakan. Ada anggapan bahwa generasi pertama membangun, generasi kedua membesarkan, dan generasi ketiga menghancurkan. Di sisi lain, terdapat pula data yang menunjukkan bahwa hingga saat ini ada sejumlah perusahaan keluarga yang masih bertahan hidup sekalipun telah berusia ratusan tahun. Fakta menarik seperti ini memunculkan pertanyaan penting: “Apa yang membuat bisnis keluarga bisa langgeng?” Artikel ini berusaha menelaah secara sistematis riset-riset terdahulu yang telah terpublikasi di Indonesia maupun mancanegara, berkenaan dengan penyebab ketidaklanggengan maupun kelanggengan bisnis keluarga. Secara umum, literatur mengungkap bahwa ketergantungan yang terlampau kuat pada figur pendiri sekaligus pemimpin dan pengelola menyebabkan banyak perusahaan keluarga yang mati seiring dengan tutup usianya sang pendiri. Faktor-faktor lain yang juga berperan penting, di antaranya konflik kepentingan antar anggota keluarga, kurangnya profesionalisme kerja, masalah suksesi, kekurangan sumber daya, dan model bisnis tradisional yang sudah usang. Sementara itu, kemampuan menjaga keseimbangan antara nilai-nilai yang perlu dipertahankan (family values) dan aspek-aspek yang perlu lebih fleksibel (sistem manajemen modern) merupakan determinan kunci kelanggengan bisnis keluarga.
Consumer Behavior and Business Strategy During the Early Stages of the COVID-19 Pandemic Andhy Setyawan; Fandy Tjiptono; Dadi Adriana
Manajemen dan Bisnis Vol 21, No 2 (2022): September 2022
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v21i2.611

Abstract

Consumer behavior is dynamic and contextual. An individual’s consumption habit is formed over time and is influenced by many internal and external factors. The consumption habit itself reflects what, where, when, why, and how to choose, purchase, consume, and dispose goods and services. When the COVID-19 pandemic hit, all consumers around the globe were forced to adapt into the never-happened-before realities, such as regional and national lockdowns, stay-at-home campaign, social/physical distancing policy, mandatory quarantine, and self-isolation. Utilizing available and accessible published materials, this paper aims to examine the significant impacts of the outbreak on consumer behavior in Indonesia and identify how the businesses respond to the changes in consumer behavior caused by the coronavirus. The timeframe of the analysis focuses on the early stages of the pandemic. Using the framework developed by Sheth (2020), the present study found supporting evidence of the eight impacts of COVID-19 on consumer behavior (e.g., hoarding behavior, improvisation, and the adoption of digital technology) in Indonesia. Furthermore, companies were found to respond to the pandemic and changes in consumer behavior by employing a combination of four business strategies: survival strategy, synchronizing strategy, stretching strategy, and shifting strategy.