Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal International Journal of Multidisciplinary: Applied Business and Education Research
Ian Zulfikar
Universitas Nasional, Jakarta, Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Best Marketing 4.0 Brand Model in Indonesia Tedy Ardiansyah; Ian Zulfikar; Dipa Teruna Awaloedin
International Journal of Multidisciplinary: Applied Business and Education Research Vol 3 No 2 (2022): International Journal of Multidisciplinary: Applied Business and Education Resear
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.02.13

Abstract

The purpose of this study is to find out the best marketing 4.0 brand model in Indonesia, not just a brand that is a symbol of the current development of technology or industry 4.0. Marketing is a major part of the progress of a company, along with the development of technology, marketing becomes the main problem of survival of a company. Marketing 4.0 is the right answer in helping to solve these problems, especially in building a company brand. But how to build the right Marketing 4.0 so that the brand becomes the main breath of the company. The method used is a qualitative case study method, which describes in detail a program. The results of this study show an invention for the best Marketing 4.0 brand model in Indonesia, so it is expected to be a model for the company's progress in this 4.0 industry.
Co-Authors Ardiansyah, Tedy Dipa Teruna Awaloedin