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All Journal PROPAGANDA
Anna Kurniawati
Komisi X DPR RI
Languange, Linguistic, Communication & Media

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Komunikasi dan Resolusi Konflik Politik Partai Keadilan Sejahtera dalam Menangani Kasus Fahri Hamzah Anna Kurniawati
PROPAGANDA Vol 1 No 1 (2021): PROPAGANDA: Jurnal Ilmu Komunikasi
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/prop.v1i1.253

Abstract

This study aims to determine the conflict resolution carried out by the Prosperous Justice Party in handling Fahri Hamzah’s case. This study uses organizational control theory. This study uses a qualitative methodology with literature review studies. Based on orgatizational control theory, PKS uses the method of domination:suppressive violence. PKS decision to dismiss Fahri Hamzah is a method of domination or suppression. Organizational Control Theory is a theory that regulates the ways of communication that are able to control employess. Organizational control is carried out in four ways: First, simple control or the uses of power that is on going and open. Second, technical control or use of technology tools. Third, bureaucracy, which is the use of organizational procedures and formal rules, as described by Weber. Employees are provided with a guidebook that include policies to follow, memos, repost reviews, meeting reviews and performance reviews which are used to convey other expectations. Fourth, concertive control. There are several methods used in conflict resolution: First, conflict stimulation methods, conflict reduction and conflict resolution. Second, the conflict reduction method is used to reduse the hostility caused by conflict. Third, conflict resolution methods, which are carried out through domination or supression, compromise, and integrarive problem solving. This study uses a qualitative methodology with a literature review study. Based on orgnizational control theory, PKS uses the method of domination or suppresive ciolence. The PKS decision to dismiss Fahri Hamzah is a method of domination or suppression.
Strategi Promosi Penjualan pada Marketplace Shopee Anna Kurniawati; Nafiah Ariyani
PROPAGANDA Vol 2 No 1 (2022): PROPAGANDA: Jurnal Ilmu Komunikasi
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/prop.v2i1.514

Abstract

This study aims to analyze sales promotion strategies on the Shopee marketplace. This study uses a qualitative research methodology with library studies obtained from the media, books and journals. Shopee is still in the first place in e-commerce with the largest number of website visitors in Indonesia in the fourth quarter of 2020. The average monthly visit to Shopee in the last quarter of last year was recorded at 129.3 million. Shopee’s success is inseparable from various marketing strategies and sales promotions that attract the attention of sellers and buyers. Through sales promotions, Shopee has achieved 560 million transactions during the Covid-19 pandemic or the second and third quarters of 2020, with details of transactions reaching 260 million in the second quarter and 300 million in the third quarter, while the average transaction per day is 2.8 million. E-commerce companies like Shopee are aggressively providing sales promotions. This strategy is considered effective to attract new customers. Shopee routinely holds campaigns every month, with program names that are adjusted to the time and items being promoted.
Co-Authors Nafiah Ariyani, Nafiah