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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2)
Indra Kusumawati
45 Mataram University, Indonesia
Humanities Economics, Econometrics & Finance Education Other

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THE INFLUENCE OF GREEN MARKETING MIX ON GREEN PURCHASE INTENTION IN USING ECO-FRIENDLY PRODUCTS Yuary Farradia; Mora Mora; Indra Kusumawati; Wahyu Widodo
International Journal of Economy, Education and Entrepreneurship Vol. 1 No. 3 (2021): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v1i3.42

Abstract

The purpose of this study was to determine and assess the impact of the green marketing mix on green purchase intentions when using environmentally friendly products (A Case Study on Stainless Steel Straws). The quantitative research approach used in this study was questionnaires on a Likert scale of 1-5. Purposive sampling is a non-probability sampling strategy used in the data collection technique. The participants in this study are students and/or members of the general public who live in Surakarta City and are looking to purchase stainless steel straws. A total of 112 people took part in this study. The research instrument testing, traditional assumption testing, model accuracy test, multiple regression analysis tests, and t-test were utilized to analyze the data in this study The validity and reliability of the instrument are being tested in this study. The software IBM SPSS Statistics 22 version was utilized as the data collection strategy. This study discovered that the location of a green space has no bearing on the likelihood of making a green purchase. The green product has a large impact on green buy intent, as does the green price, and the green advertising has a significant impact on green purchase intention
TOURISM PROMOTION AND SERVICES STRATEGIES TO INCREASE THE NUMBER OF VISITORS DURING THE COVID-19 PANDEMIC Fadliyani Nawir; Nur Alam; Titus Indrajaya; Indra Kusumawati
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 1 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i1.61

Abstract

This research is research for qualitative reasons (field research). They are collecting data using the method of observation, interviews, questionnaires and documentation. Respondents who were sampled in this study were 42 people. At the same time, the analysis uses qualitative descriptive analysis. The study results indicate that the manager carries out the promotion and service strategy by increasing the number of visitors by implementing a promotional mix, namely advertising through electronic media and social media. Promotion by holding events and entertainment. Advertising using newspapers and electronic media. Meanwhile, in the implementation of TERRA, it is tangible by providing the necessary installations. Empathy by serving friendly current visitors, reliability with clear service standards and management expertise, responsible responsiveness, reactivity to function quickly and respond, and assurance by providing guarantees for visitors
SKILL MANAGEMENT TRAINING IN IMPROVING ADOLESCENT PRODUCTIVITY DURING THE COVID-19 PANDEMIC IN LONTAR VILLAGE Yuary Farradia; Mora Mora; Indra Kusumawati; Wahyu Widodo; Mamay Komarudin
International Journal of Engagement and Empowerment Vol. 1 No. 3 (2021): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v1i3.39

Abstract

This devotion involves many components of society to become organizational boosters, as teachers and volunteers. The community wants to realize non-formal education that can embrace the lower middle class who do not get access to formal education for various reasons or children break up. school because of the narrowness of the economy. The goals and objectives to be achieved in this Community Service (PKM) activity are to guide adolescent citizens learning to increase their productivity in the pandemic period. Covid-19 by developing business ideas that match their talents/potential and by the opportunities and needs of the community. The method used in community service (PKM) activities is to provide counseling and discussion in providing training and direction to the youth of citizens. Learn to increase its productivity in the current Covid-19 pandemic online with the Zoom application. With the impact of the Covid-19 pandemic that is widespread and unavoidable, there needs to be an increase in the ability of citizens to learn to increase their productivity by developing ideas and capturing business opportunities in the community that are tailored to their potential. With this pelatihan, it is expected that wara learn to have the ability to be able to develop ideas and capture business opportunities amid the Covid-19 pandemic. In increasing the productivity of the villagers, learning the village is needed not only for brilliant ideas and wide open opportunities but also for business planning. Well structured
Co-Authors Mamay Komarudin Mora Mora Nawir, Fadliyani Nur Alam Titus Indrajaya Wahyu Widodo Yuary Farradia