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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2)
Titus Indrajaya
Respati Indonesia University, Indonesia
Humanities Economics, Econometrics & Finance Education Other

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THE ROLE OF PERSONNEL MANAGER TO INCREASE EMPLOYEE MOTIVATION Titus Indrajaya; Syech Idrus; Suflani Suflani; Nurdin Natan
International Journal of Economy, Education and Entrepreneurship Vol. 1 No. 3 (2021): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v1i3.43

Abstract

The personnel manager has a vital role in increasing the effectiveness of human resources in the organization. The success of an organization is highly dependent on the activities and creativity of its human resources. The task of a charm manager is always to create conditions so that employees are always passionate about carrying out and carrying out their work. The purpose of this study is to find out how the role of personnel managers in motivating employees' work, and to find out how personnel managers improve employee performance. This research method is a requirement in research, namely ways of thinking and doing that are well prepared to carry out the research process using specific strategies and achieve research objectives. This method uses strict requirements to provide detailed and thorough direction and guidance to high scientific value. This research is in a company engaged in the service sector, namely Hotel X. This research shows that in the implementation of work, every human being is to lead. If equipped with the knowledge and honed with experience, he will be more successful. In implementing the manager's role, it has not been fully implemented following the applicable rules and norms. This performance can be seen from the activities of its employees when they carry out their activities
OPTIMIZATION OF DISTRIBUTION CHANNELS IN THE MARKETING OF SAVE AND ENVIRONMENTALLY FRIENDLY DETERGENTS (DELTAMAT) MSMEs IN CIMANGLID VILLAGE, BOGOR REGENCY Sakti Brata Ismaya; Titus Indrajaya; Hammad Bawazir; Diva Yolanda Septa
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 1 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i1.52

Abstract

The development of technology and industry makes people more honed and skilled in finding an added value in the products they produce. MSMEs, which are one of the pillars of the Indonesian economy, can present environmentally friendly products and replace other similar products. Cleaners, such as soap and detergent, are one of the people's needs that are routinely purchased. Detergent is a further innovation from soap because it has better washing power and is not affected by the mineral content in the water. The ability of producers, especially those who are serious about producing environmentally friendly products, must be balanced with appropriate marketing strategies. One that can use is the distribution channel to bring the product closer to the final consumer. With efforts to produce quality products and balanced with appropriate marketing strategies, MSME products can also grow and compete with other products that are already present and dominate the market
TOURISM PROMOTION AND SERVICES STRATEGIES TO INCREASE THE NUMBER OF VISITORS DURING THE COVID-19 PANDEMIC Fadliyani Nawir; Nur Alam; Titus Indrajaya; Indra Kusumawati
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 1 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i1.61

Abstract

This research is research for qualitative reasons (field research). They are collecting data using the method of observation, interviews, questionnaires and documentation. Respondents who were sampled in this study were 42 people. At the same time, the analysis uses qualitative descriptive analysis. The study results indicate that the manager carries out the promotion and service strategy by increasing the number of visitors by implementing a promotional mix, namely advertising through electronic media and social media. Promotion by holding events and entertainment. Advertising using newspapers and electronic media. Meanwhile, in the implementation of TERRA, it is tangible by providing the necessary installations. Empathy by serving friendly current visitors, reliability with clear service standards and management expertise, responsible responsiveness, reactivity to function quickly and respond, and assurance by providing guarantees for visitors
IMPROVING THE QUALITY OF FISHERMEN'S HUMAN RESOURCES (HR) THROUGH ORGANIZED, COORDINATED HR MANAGEMENT AND UTILIZING TOURISM ON LONTAR BEACH Titus Indrajaya; Syech Idrus; Suflani Suflani; Nurdin Natan; Khaeruman Khaeruman
International Journal of Engagement and Empowerment Vol. 1 No. 3 (2021): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v1i3.40

Abstract

This PKM takes the object of devotion, namely fishermen who are residents of Lontar Beach Village. Service partners to PKM is the village manager. The problems taken from the productivity of fishers are still not maximal Not yet skilled fishermen villages management of fish catches well (such as frozen food, food variations etc.), and still lack of human resource management for fishers Lontar Beach village. The PKM programprovided is in the form of seminars on how to improve and improve the quality of fishers of Lontar Beach Village Tirtayasa Subdistrict and training how to store, process and market fishermen's catches at Lontar Beach In the future it is expected that the quality of existing human resources is fishermen of Lontar Beach Village District Tirtayasa can be improved and improved so that it can contribute more to the Village of Lontar Beach Tirtayasa Subdistrict. Lontar Beach fishers have entrepreneurship knowledge that has business ethics, handle customer complaints and how to market good products, and future service is expected to provide more practical training. to provide them with provisions in the face of competition and see opportunity in the future
IMPACT OF CELEBRITY ENDORSER (SELEBGRAM) ON CONSUMER PURCHASE INTEREST IN THE ONLINE HIJAB FASHION INDUSTRY: Case Study on Muslim Women Who Follow Celebrities On Instagram In Social Media Mei Supriyani; Titus Indrajaya; Sri Yulianti; Qotrunnada Qotrunnada
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 2 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i2.88

Abstract

Now the form of hijab is starting to develop in the past, which was only a cloth veil used to cover the head to the neck. The hijab model is now beginning to be adapted to the fashion trending on Instagram social media. The types of hijab models that are increasingly diverse in patterns, models, and accessories are an attraction for Muslim women. Wearing the hijab is not just to meet fashion needs but as an effort to communicate the values and identity of Muslim women. The purpose of this research is to explain the externalization, objectification, and internalization of online hijab fashion industry people in business, to be able to look stylish on Instagram and the hijaber community program that is fashionable but still fulfills religion. Data gathering approaches included observation, interviews, and questionnaires, which follow a qualitative descriptive method approach. And text analysis of several Selebgram Instagram accounts on the social media of Muslim women who follow. This study uses the theory of Kotler and Keller; Kim; Shimp; Kertamukti; Cahyani; especially the style of dress, the pattern of fashion models is used as an industrial business with the theory of marketing strategies for online hijab products. Products that consumers are interested in models. Celebrity endorsers on Instagram. The results of this study have an impact on consumers who wear hijab with self-awareness as Muslim women and on the surrounding environment. There is a shared understanding of the Celebrity endorser community, the committee covering aurat as an obligation, fashionable hijab as part of da'wah, and modern and flexible Muslim identity. Finally, Community Celebrity endorsers in obedience to religion
THE EFFECT OF COOPERATION AND INNOVATION CAPABILITY ON INNOVATION TYPE OF THE EXPORT ORIENTED SME’S IN INDONESIA Elan Nurhadi Purwanto; Titus Indrajaya
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 3 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i3.118

Abstract

The unit of analysis is export-oriented SMEs located in Bali, Jakarta, West Java, East Java and Central Java. The SMEs in question are not differentiated based on the type or production sector, because the authors are of the view that the factors examined in this study can apply in general to all SMEs. The research observation unit is the manager of each SME’s. The manager in question is the top manager or top manager of the company. Furthermore, the number of samples in the study was calculated from a total population of 317 SMEs. Based on the Slovin formula, 176 samples were obtained. The results of this study are, The innovation capability model for export-oriented SMEs in Indonesia is supported by implementing of cooperation, Cooperation that is implemented by export-oriented SMEs include factors of vertical cooperations and horizontal cooperations. The dominant role is horizontal partnerships, namely partnerships implemented with partners in educational institutions or business incubators, financial institutions, government institutions or related agencies, as well as with associations or industrial communities or exporters, and so forth. Innovation capability in export-oriented SMEs includes the dimensions of strategic capability, network capability, process capability, and learning capability. These four dimensions of capability have an important role for SMEs so that SMEs have the capability to be able to produce types of innovation within their companies. The dominant role is network capability and strategy. The types of innovation produced by export-oriented SMEs include product innovation, marketing innovation, and process innovation. The dominant types of innovation are marketing innovation and process innovation
THE EFFORTS TO IMPROVE PRODUCTS FOR DEVELOPMENT OF MICRO SMALL MEDIUM ENTERPRISES (MSMEs) BASED ON DIGITAL CREATIVE ECONOMY IN THE SOUTH TANGERANG REGION Sri Yulianti; Maya Sova; Titus Indrajaya; Mei Supriani; Rushadiyati Rushadiyati; Christina Christina; Septi Nur Aliva
International Journal of Engagement and Empowerment Vol. 2 No. 2 (2022): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v2i2.70

Abstract

Social media platforms are noteworthy today, characterized by significant advancements in information and communication technologies. Therefore, SME marketing must be able to take advantage of Smart Phone-Online- Based marketing through online digital media. Online Sales Applications, as well as promotion and marketing of SME products by utilizing Social Networks, so that they can become media that can represent products needed by consumers. One of the obstacles encountered by SMEs in the South Tangerang City area. This Community Service (PKM) provides mentoring training for Micro, Small, and Medium Enterprises (MSMEs) online shops based on a creative digital economy in South Tangerang City. This community aims to increase MSME actors' income by training to create online stores, editing product photos, and expanding networks (networks), documentation, and publications. From the activity results, digitalization efforts for creative economy business actors and MSMEs can be achieved by digitalizing the economy and digitizing legal entities by establishing and registering business entities, registering Intellectual Property Rights online, and registering for online NIB (Business Permit Numbers).In addition, online Single Submission (OSS) is risk-based in business licensing. Meanwhile, economic digitization can be achieved by participating in online and offline training, doing online marketing on social media; Instagram, Facebook, Linkedin, TikTok, and the marketplace, and obtaining tips for successful business on the government's official website and digital social media
ASITA'S IN MANAGEMENT OF TRAVEL AGENCY IN SOUTHERN TANGERANG AS CULTURAL TOURISM BUSINESS OPPORTUNITIES IN THE ERA OF DIGITALISATION Sakti Brata Ismaya; Ani Nuraini; Titus Indrajaya; Sri Yulianti; Eros Rosmiati; Hammad Bawazir; Ignatius Erik Sapta Yanuar
International Journal of Engagement and Empowerment Vol. 2 No. 2 (2022): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v2i2.71

Abstract

Many travel agency business owners face a tourism industry crisis that has not improved in the last two decades due to the effects of the covid 19 outbreak, which has been the focus of community service efforts in recent years. The South Tangerang ASITA community, in conjunction with the South Tangerang City Tourism Office (Dispar), recently hosted a Travel Agency (BPW) Training and deliberations on the Tangerang Association of The Indonesia Tour & Travel Agencies (ASITA) branch as part of efforts to revitalise the city's tourism industry during the current endemic period. Southern Tangerang also cooperates with Universitas Respati Indonesia and LSP WHI. This training event proves that ASITA South Tangerang is ready to exist again as an entry point for Banten tourism and alternative tourism for residents and foreign tourists. As a result, ASITA is reaching out to travel agents to explore online travel business opportunities in this age of rapid digitalisation together. South Tangerang's tourist attractions are evidence of the region's appeal to domestic and international travellers; seizing this opportunity, ASITA members have relaunched their tour and travel agency. South Tangerang City's tourism industry players need to get creative in the face of digital disruption if they want to grow their enterprises and thrive in the emerging market conditions. Tourism marketing management has undergone significant transformations to adapt to the digital age. South Tangerang City's government, hotels, gastronomic SMEs, the Creative Economy, and ancillary service providers are all working together to boost the quality of their human resources in the tourism sector. Then, employ digital tourism for more proactive advertising and to maintain infrastructure on access to tourist destinations and communities near tourist destinations
Co-Authors Ani Nuraini Christina Christina Diva Yolanda Septa Elan Nurhadi Purwanto Eros Rosmiati Hammad Hammad Ignatius Erik Sapta Yanuar Indra Kusumawati Khaeruman Khaeruman, Khaeruman Maya Sova Mei Supriani Mei Supriyani Nawir, Fadliyani Nur Alam Nurdin Natan Qotrunnada Qotrunnada Rushadiyati Rushadiyati Sakti Brata Ismaya Septi Nur Aliva Sri Yulianti Suflani Syech Idrus