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All Journal Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Batara Wisnu : Indonesian Journal of Community Services
Muhammad Ridwan
Universitas Bina Bangsa
Economics, Econometrics & Finance Education

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ANALYSIS OF COFFEE SHOP MARKETING STRATEGY OM BEWOK: ANALISIS STRATEGI PEMASARAN KEDAI KOPI OM BEWOK Muhammad Ridwan; Hafidz Hanafiah
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 1 No. 3 (2021): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v1i3.37

Abstract

Along with the level of competition in the world of marketing, business people began to carry out their business strategies. One of them is marketing strategy which is overall business planning and strategy in turning prospective customers into customers. Coffee shop is a culinary business that is trending and loved by the community today. The emergence of several coffee shops both local shops and franchisecoffeeshops, did not discourage the business of this coffee shop increased. One of them is om bewok coffee shop located in Serang City. This research aims to analyze the marketing strategy of Om Bewok Coffee Shop. The research methods used are carried out qualitatively with analysis of 3C(Company, Competitor, Costumer), SWOT (Strength, Weakness, Opportunity, Threat), STP(Segmentation, Targeting, Positioning),and 4P (Price,Product, Place, Promotion). The results of the study concluded that Om Bewok Coffee Shop has carried out marketing strategies with consistent and commitment, in the future should be done the development of marketing strategies with digital technology adaptation
PENGEMBANGAN UMKM MELALUI PENYULUHAN PENCATATAN KEUANGAN USAHA DAN PERLINDUNGAN HUKUM TERHADAP KONSUMEN TRANSAKSI ONLINE DI DESA BATU KUDA Ina Khodijah; Muhammad Ridwan; Dandi Mulya Permana; Dian Amelia; Popon Ruslinda; Lisa Izatul Rizqiyah
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 3 (2023): Batara Wisnu | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i3.211

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) in Batu Kuda Village is carried out through business financial records and legal protection for consumers of online transactions. This service aims to improve financial management skills and understanding of consumer law for MSME actors in Batu Kuda Village. The method used is counseling. The results of the service show that MSME actors are able to understand good and correct financial records and also understand consumer rights and obligations in online transactions. This increase in skills and understanding is expected to improve the quality of MSME products and services and provide better legal protection for consumers
Co-Authors Dandi Mulya Permana Dian Amelia Hafidz Hanafiah Ina Khodijah Lisa Izatul Rizqiyah Popon Ruslinda