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All Journal Jurnal Bisnis dan Pembangunan
Raden Roro Yulianti Prihatiningrum
Universitas Lambung Mangkurat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Store Image, Store Athmosphere, dan Store Theatric terhadap Impulse Buying dengan Emosi Positif sebagai Variabel Mediasi pada Toko Princess Cosmetic Banjarmasin. Regina Maharani Nurlie; Raden Roro Yulianti Prihatiningrum; Emy Rahmawati
JURNAL BISNIS DAN PEMBANGUNAN Vol 10, No 1 (2021): JANUARI 2021
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v10i1.9949

Abstract

This study aims to examine and analyze the influence of Store Image, Store Athmosphere, and Store Theatric on Impulse Buying mediated by Positive Emotions at Banjarmasin Cosmetics Shop.This research method uses quantitative research methods. Using a purposive sampling technique by collecting data through the distribution of questionnaires to consumers Banjarmasin Princess Cosmetics Shop who make purchases outside of planning, and at least 17 years old. The total sample in this study were 100 people. Furthermore, hypothesis testing uses SEM - PLS analysis. the results of the study prove that the 10 hypotheses tested were stated to be significant.Keywords: Store Image, Store Athmosphere, and Store Theatric, Impulse Buying, Positive Emotions
ANALISIS PENGENDALIAN KUALITAS PRODUK DENGAN MENGGUNAKAN STATISTICAL QUALITY CONTROL (SQC) PADA USAHA AMPLANG KARYA BAHARI DI SAMARINDA Maulida Silvia Arianti; Emy Rahmawati; Raden Roro Yulianti Prihatiningrum
JURNAL BISNIS DAN PEMBANGUNAN Vol 9, No 2 (2020): JULI 2020
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v9i2.8863

Abstract

The objectives of this study are: (i) To analyze the quality control of the products applied to the Amplang Karya Bahari business based on Statistical Quality Control (SQC) tools, (ii) To find out and analyze what factors cause product damage / disability at the Amplang Karya Bahari business in Samarinda.This research method uses quantitative quantitative discretionary research method that is research that is used to investigate, find, describe, and explain the quality or features of social influences that cannot be explained, measured or described through a quantitative approach. The operational definitions of this research are (i) Quality control processes, (ii) Quality control measures. Types and sources of data use primary data obtained directly from the object of research. Data collection techniques are (i) observation, (ii) interviews, (iii) documentation, (iv) laboratory tests. Analysis of the data used are: (i) collecting data (check sheet), (ii) histogram,(iii) making control charts, (iv) causal diagrams, (v) proposed improvements.Keywords: Quality Control, and Maintaining Quality.
Co-Authors Emy Rahmawati Emy Rahmawati Maulida Silvia Arianti Regina Maharani Nurlie