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All Journal Jurnal Ekonomi Media Kesehatan Masyarakat Indonesia Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen WACANA, Jurnal Sosial dan Humaniora International Journal of Community Service Learning
Anna Triwijayati
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Kelas Sosial vs Pendapatan: Eksplorasi Faktor Penentu Pembelian Consumer Goods Dan Jasa Triwijayati, Anna
Jurnal Ekonomi Vol 23, No 2 (2018): July 2018
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v23i2.365

Abstract

Social class and income influence consumer purchase behavior. This study aims to determine the relationship and difference between social class and income by purchasing consumer goods and services in Malang. This research used quantitative survey ex-post facto method. Research respondents were classified based on level of income and social class using the Index of Social Position (ISP). The quetionaire contaied 18 items of purchase, grouped into 5 types namely: food and drink, clothing, durable goods, investment, services and other products. Data analysis technique used chi-square. The results of the analysis show that the social class associate with the purchase of 17 items, while income associate with all items of goods and services consumed. Social class is more associated with fast food, clothes, electronic equipment, price and amount of investment and finance; income is more associated with meat, milk, the type of vehicle used, ownership of electronic tools, type of investment and finance, and housing and other buildings.
ANAK DAN JAJANAN SEKOLAH: PROGRAM PEMBERDAYAAN KESEHATAN ANAK SEKOLAH DALAM PERSPEKTIF PEMERINTAH DAERAH Anna Triwijayati; Etsa Astridya Setiyati; Yudi Setianingsih; Maria Lucia Luciana
Media Kesehatan Masyarakat Indonesia Vol. 12 No. 3: SEPTEMBER 2016
Publisher : Faculty of Public Health, Hasanuddin University, Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.213 KB) | DOI: 10.30597/mkmi.v12i3.1078

Abstract

Pemberdayaan anak akan konsumsi makanan jajanan di sekolah merupakan upaya untuk memastikan anak mampu mengambil keputusan konsumsi dengan tepat dan terlindung dari bahaya jajanan yang tidak sehat. Upaya tersebut antara lain menjadi tanggungjawab pemerintah pusat dan daerah. Penelitian ini menggunakan metode kualitatif melaluifocus group discussion dengan instansi pemerintah, yaitu Balai Besar Pengawas Obat dan Makanan di Surabaya, Dinas Kesehatan Kota dan Kabupaten Malang serta Dinas Perindustrian dan Perdagangan Kota dan Kabupaten Malang. Hasil diskusi menunjukkan bahwa pemerintah mengambil peran mengatur regulasi yang berkaitan dengan sekolah, kantin dan Pedagang Kaki Lima (PKL) terkait dengan jajanan sehat untuk anak. Namun, di sisi lain program-program tersebut belum banyak berkaitan langsung dengan sasaran utama yaitu anak jajanan sekolah. Diperlukan pula upaya lintas sektoral untuk memberdayakan anak yaitu dengan melibatkan sekolah dan orang tua.
Sementasi Pasar Produk Kosmetika untuk Kulit Wajah di Surabaya Triwijayati, Anna
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2998.272 KB)

Abstract

Segmenting in marketplace is important to clasify consumer. Consumer's profile will lead firm to understand the target market. The aim of this study is segmenting customers cosmetic based on consumer perception. This research use descriptive research design without hypothesis. Data is collected by survey with questionaire, Samples are women who live in Surabaya. Data are analyzed by cluster analyze in order to get market segmentation variable. Results of this study are : l) Segment Profile L' steady consumer with deep knowledge of cosmetic, innovative, up to date and.foreign made orientation, other directed, enthusiast , inertia and soft core loyal, valuable, tend to have high dependently to face cosmetic, daily routine and high intens to use it. 2) Segment profile 2: Early and late majority and not up to date, less innovative and not familiar with cosmetic trend, realistic and moderate userale, etnocentris and inner directed, moderate knowledge of cosmetic and hard core loyal.3) Segment Profile 3: Late majority, less enthusiast, and laggard, inner directed, low knowledge of cosmetic, moderate awareness and moderate attitude, lower use rate and situational, soft core loyal.
Markov Chain Analysis: Peramalan Pangsa Pasar dan Pola Perpindahan Merek berdasarkan Persepsi Konsumen pada Produk Minyak Goreng di Surabaya Triwijayati, Anna; Astanto, Merlin
Jurnal Widya Manajemen & Akuntansi Vol 5, No 3 (2005)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3997.696 KB)

Abstract

Cooking oil is one of the most needed food supplies. Many cooking oil brands are available in the market to provide demand consumption to this product. However, now days, arises of petroleum prices influence reduction cooking oil consumption.
STUDI SIKAP DAN NIAT KONSUMSI JAMU PAHITAN DI SURABAYA Triwijayati, Anna; Koesworo, Yulius
Jurnal Widya Manajemen & Akuntansi Vol 6, No 1 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.296 KB)

Abstract

Drinking traditional medicine (jamu is one of Indonesian traditions. This activity influenced by culture, family factors, group of reference and psychology. This paper tries to ex[plore attitude and intention consuming bitter jamu in Surabaya. The research design is exploratory and descriptive without hyphothesis. The research respondents are 100 which collected by documentation study, interview and survey. Moreover, they are analyze by Fisbein formula. The results show that (1) attitude to product: customer likes bitter jamu. (2) attitude to consumer behaviour : costumer is a neutral. (3) behaviour intention of jamu : customer like consume jamu. (4) the reference trust is neutral, expect parent references. (5) responden motivation to group of references is neutral (less motivated) to follow sugestions. (6) norm for each group of reference is neutral for sibblings, parents, media and seller references and it is not follow friend’s references. (7) subjective norm as a whole is neutral to group of references’s sugestion (8) Consumer intention to consume bitter jamu is neutral.
The Role of Social Class vs. Income in The Purchase of Consumer Products in Jawa Timur Triwijayati, Anna; Melany, Melany; Wijayanti, Dian; Pradipta, Deviga Bayu
Wacana Journal of Social and Humanity Studies Vol 22, No 4 (2019)
Publisher : Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social class and income are related to purchasing behavior. This research utilized a quantitative survey with an ex-post-facto approach, which is aimed to find out the relationship and difference between social class and income with the purchase of consumer goods and services in Jawa Timur. Respondents were classified by social classes and income levels using the Index of Social Position (ISP); the respondents then filled out a questionnaire on 18 items of purchase grouped into five types, which are food and beverages, clothing, durable goods, investment services, and other products. The data analysis was conducted with the chi-square technique. Analysis results showed that social class is linked with the purchase of 17 items, while income level correlates with all items of products and services that are used. Social class is more linked to milk, fast food, owned and the price of personal and household electronic equipment, and the type of investments and finances. Meanwhile, income is more related to meat, soft drink, clothing, type and price of the utilized vehicle.
PROGRAM KEMITRAAN MASYARAKAT STIMULUS JAJANAN SEHAT PADA TK/PAUD KOSAYU MALANG Triwijayati, Anna; Melany, Melany; Broto, Felik Sad Windu Wisnu; Wilujeng, Lilis Lestari; Nugroho, Didit Prasetyo; Prasetya, Bintang Pramudya Putra
International Journal of Community Service Learning Vol 4, No 2 (2020): May 2020
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.898 KB) | DOI: 10.23887/ijcsl.v4i2.20923

Abstract

Konsumen anak mulai aktif membeli jajanan ketika memasuki usia sekolah sehingga bagi Taman Kanak-kanak, penting untuk menanamkan pembelajaran tentang jajanan sehat sebagai bekal ketika masuk sekolah dasar. Permasalahannya adalah sekolah belum memiliki materi jajanan sehat dalam materi ajar dan program edukasi jajanan sehat yang menarik bagi anak. Mitra program adalah sekolah Taman Kanak-kanak Yayasan Kolese St. Yusuf (Kosayu) Malang. Tujuan dari program pengabdian kepada masyarakat ini adalah memberikan pelatihan tentang jajanan, kantin dan lingkungan sekolah yang sehat, konten dan metode pengajaran dalam jajanan sehat, serta alat bantu pengajaran jajanan sekolah yang interaktif dan menarik bagi siswa yakni dengan food model. Hasil pelatihan yang diperoleh adalah bahwa sekolah dan para guru telah memahami pentingnya pembelajaran jajanan sehat dalam kurikulum, mampu membuat materi, metode dan model contoh belajar interaktif untuk siswa. Tindak lanjut dari pembelajaran ini adalah bahwa materi tentang jajanan sehat diadopsi dalam konten belajar/kurikulum sekolah.Kata-kata kunci: Jajanan sehat, Taman Kanak-Kanak, Media belajar interaktif, konsumen anak, sekolah Child consumers start actively buying snacks when entering school age so for kindergartens it is important to instill learning about healthy snacks as provisions when entering elementary school. The problem is that schools do not have healthy snacks in teaching materials and healthy snacks education programs that are attractive to children. The program partners are the Kindergarten College Foundation St. Yusuf (Kosayu) Malang. The purpose of this community service program is to provide training on snacks, canteens and a healthy school environment, content and teaching methods in healthy snacks, as well as interactive and interesting teaching tools for school snacks for students using food model. The training results obtained are that schools and teachers have understood the importance of learning healthy snacks in the curriculum, able to create interactive learning materials, methods and models for students. The follow up of this lesson is that material about healthy snacks is adopted in the learning content / school curriculum. Keywords: Healthy snacks, kindergarten, interactive learning media, child consumers, school
Kompetensi Anak Dalam Mengambil Keputusan Konsumsi serta Regulasi dan Pemberdayaan Konsumen Anak dalam Mengkonsumsi Makanan Jajanan Anna Triwijayati
Jurnal Aplikasi Manajemen Vol 10, No 2 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.191 KB)

Abstract

Abstract: Children consumer can take consumption decisions. Children consumers are unique because they have lack abilities and cognitive skills compared to older consumers. This study aims to describe the phenomenon of children ability to make decisions independently to buy snacks. ? What is known and taken into consideration and how we can build children consumer empowerment. The method used is phenomenology. Data obtained from interview with 10 informants of children and mothers. The results show thatchildren take decisions of consumption independently but not with full consideration. Reference factors which are teachers, parents, and product determine a quick evaluation or choice of alternative of snack product. Physical and psychological needs become the basis of quick evaluation of alternative of product and purchasing decisions by children consumers. This study also gives the concept of children consumer empowerment in order make decisions.Keywords: children consumers, decision making, snack, consumer empowerment
Co-Authors Astanto, Merlin Broto, Felik Sad Windu Wisnu Dian Wijayanti Etsa Astridya Setiyati Maria Lucia Luciana Melany, Melany Nugroho, Didit Prasetyo Pradipta, Deviga Bayu Prasetya, Bintang Pramudya Putra Wilujeng, Lilis Lestari Yudi Setianingsih Yulius Koesworo