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All Journal Jurnal Ekonomi Media Kesehatan Masyarakat Indonesia Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen International Journal of Community Service Learning
Anna Triwijayati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : JAM : Jurnal Aplikasi Manajemen

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Kompetensi Anak Dalam Mengambil Keputusan Konsumsi serta Regulasi dan Pemberdayaan Konsumen Anak dalam Mengkonsumsi Makanan Jajanan Anna Triwijayati
Jurnal Aplikasi Manajemen Vol 10, No 2 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abstract: Children consumer can take consumption decisions. Children consumers are unique because they have lack abilities and cognitive skills compared to older consumers. This study aims to describe the phenomenon of children ability to make decisions independently to buy snacks. ? What is known and taken into consideration and how we can build children consumer empowerment. The method used is phenomenology. Data obtained from interview with 10 informants of children and mothers. The results show thatchildren take decisions of consumption independently but not with full consideration. Reference factors which are teachers, parents, and product determine a quick evaluation or choice of alternative of snack product. Physical and psychological needs become the basis of quick evaluation of alternative of product and purchasing decisions by children consumers. This study also gives the concept of children consumer empowerment in order make decisions.Keywords: children consumers, decision making, snack, consumer empowerment
Co-Authors Astanto, Merlin Broto, Felik Sad Windu Wisnu Etsa Astridya Setiyati Maria Lucia Luciana Melany, Melany Nugroho, Didit Prasetyo Prasetya, Bintang Pramudya Putra Wilujeng, Lilis Lestari Yudi Setianingsih Yulius Koesworo