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All Journal Kajian Ilmiah Mahasiswa Manajemen Jurnal Widya Manajemen & Akuntansi Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Palmyra Fiber as Additional Materials on Solid Concrete Brick of Aggregate Madani : Jurnal Pengabdian Kepada Masyarakat
Diyah Tulipa
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Materials Science & Nanotechnology Social Sciences

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TECHNOLOGY ACCEPTANCE DAN CONSUMER DECISION MODEL SEBAGAI DASAR PEMBANGUN MODEL NIAT ADOPSI TEKNOLOGI INTERNET DI KALANGAN PENGGUNA INTERNET Utami, Christina Whidya; Tulipa, Diyah
Jurnal Widya Manajemen & Akuntansi Vol 6, No 1 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

This research explains the model of technological adoption and perception to intention of purchase of the internet consumer in Surabaya. However, consumer behavior that was formed by purchasing intention is threatened by two theories: Technology Acceptance Models (TAM) and Consumer Decision Model (CDM). Technology Acceptance Models predicts the consumer intention to use the information system and technology. While CDM model is used to measure the effectiveness of information media. The results indicate that the models prove the hypotheses. This research indicates that the internet consumer has been using internet as a media to get information, concerning product, hence the online purchasing.
Sikap Pemirsa terhadap Program Acara Televisi Swasta Nasional Tulipa, Diyah
Jurnal Widya Manajemen & Akuntansi Vol 4, No 2 (2004)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

At the turn of broadcasting growth in Indonesia for the last decade, the competition among private televisions to get audiences is becoming arise too. This paper draws on the correlation between attitude and preference of television's audiences. Moreover, this study measure the attitude of audiences by point ideal which is based on argument that people has ideal value about object some sort of audiences has ideal value about televisions program. Finally, this paper indicates that attitude has positive correlation with preference. It is showed by audience's behavior to see the television's program.
Efisiensi Alokasi Bahan Baku dan Tenaga Kerja Langsung untuk Mengurangi Biaya Produksi Tulipa, Diyah
Jurnal Widya Manajemen & Akuntansi Vol 4, No 1 (2004)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Technological implementation of manufacture is not focused on its technical problems but exactly on managerial problems. Planning is needed to minimize risk. In order to minimize risk the effort be conducted with efficiency of production factors, Raw material and direct labor are two of production factors that involved directly to production process. Most industries face that raw is the biggest expense component. Direct labor can not reduce production cost directly. It has to optimalize in aim to increase productivity. Efficiency of allocation of raw material and direct labor improve the productivity. Than, the company has provides competitive advantages.
Pengaruh Persepsi Risiko, Manfaat, Dan Kemudahan Penggunaan Terhadap Minat Belanja Online Melalui Kepercayaan Dan Sikap Pada Konsumen Zalora Di Surabaya Karnadjaja, Claudia Cindy; Tulipa, Diyah; Lukito, Robertus Sigit Haribowo
Kajian Ilmiah Mahasiswa Manajemen Vol 6, No 2 (2017)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The purpose of this research is to study the influence from perceived risk, perceived usefulness, and perceived ease of use toward trust and attitude, and the impact of trust and attitude toward online shopping intention. The sample in this research was taken to 150 respondents who have purchased online and know e-commerce Zalora. The data were collected using questionnaire method and the analysis technique in this research use structural equation model (SEM). The result of this research shows that perceived ease of use has positive impact toward perceived usefulness and both of them have positive impact toward attitude. The other result of this research shows that perceived risk has negative effect toward trust and attitude. The result also shows that trust and attitude have positive impact toward online shopping intention.
Psycho-cultural Dynamics of Mataram Javanese Shopping Orientation Nugrohadi, Gratianus Edwi; Tulipa, Diyah; Ardhanari, Margaretha
Mediterranean Journal of Social Sciences Vol. 10 No. 6 (2019): November 2019
Publisher : Richtmann Publishing

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Abstract

Cultural diversity influences various behaviours in Indonesia. One of them is about the consumption pattern of the society. The formed ethnic identity and their interaction with other cultural groups can create new patterns of behaviour in consumption. For this reason, the scientific research on how ethnic identity and their cultural interactions affect shopping orientation is needed. This research was conducted with a qualitative approach by using a phenomenological model. The informants were chosen purposively with the main criteria: Javanese consumers that very affected by Mataram cultures. The data collection use semi-structured interview and observation models. Then, the collected data is analysed thematically with an inductive model (inductive thematic analysis) after being validated communicatively, argumentatively and ecologically. The results of this study stated that the shopping orientation of informant is utilitarian (based on the needs, benefits, and usefulness). The utilitarian shopping orientation is qualitatively influenced by intrapsychic aspects of the family, as well as the extrapsychic aspects. The intrapsychic aspects pointed out three thematic categories, namely: family background, education in the family, and value systems that are internalised in the family, while the extrapsychic aspect also pointed out three thematic categories, namely: environment (friendship, living area, and workplace), media and gender. Then, the interactive dynamics of utilitarian shopping orientation are manifested in the form of shopping behaviour at various retail formats.
PEMBENTUKAN KOMUNITAS AKSELERASI WIRAUSAHA MUDA MAHASISWA FAKULTAS KEWIRAUSAHAAN UNIKA WIDYA MANDALA SURABAYA Veronika Rahmawati; Diyah Tulipa; Aldo Hardi Sancoko
MADANI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2021): Madani : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM UPN Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53834/mdn.v7i1.3031

Abstract

Mahasiswa perlu didorong untuk mengembangkan karakter dan perilaku berwirausaha agar siap menghadapi persaingan bisnis. Meningkatnya wirausahawan mahasiswa dapat mengurangi jumlah pengangguran karena menciptakan lapangan kerja. Industri kreatif menjadi andalan dalam memulai usaha dimana Program Pengembangan Kewirausahaan (PPK) merupakan langkah awal dalam mengakselerasi mahasiswa untuk menghasilkan produk inovatif dan berpengetahuan manajerial. Mahasiswa juga belajar langsung dari praktisi dalam bidang yang diminati. Metode pelaksanaannya melalui pelatihan, simulasi, mentoring, magang, expo dan pengembangan jaringan. Mahasiswa dikelompokkan dalam usaha dibidang kuliner, fashion, pendidikan, dan teknologi dimana prosesnya dimulai dengan (1) membangun sikap mental pengusaha melalui pengetahuan karakter dan hakekat wirausaha melalui kelas pengayaan; (2) mengembangkan kompetensi melalui pengetahuan cara berpikir kreatif, kelas pengayaan bisnis, produksi, keuangan, pemasaran. Luaran tahapan ini berupa model bisnis, studi kelayakan dan prototipe produk; (3) menciptakan usaha berbasis ipteks diikuti sosialisasi produk kepada masyarakat melalui expo; dan (4) magang untuk membentuk jaringan. PPK diimplementasikan di Unika Widya Mandala Surabaya dalam kurun waktu 3 tahun. Ide kreatif yang diajukan tenant untuk diseleksi sejumlah 24 ide dan 9 diantaranya lolos seleksi. Proses dimulai Januari 2019; progres hingga Agustus 2019 berupa tahapan pertama: tutorial hakekat dan sikap perilaku wirausaha; dan tahapan kedua: kelas pengayaan dengan materi VPD (Value Proposition Design) agar mahasiswa mengetahui proposisi nilai ide bisnis yang dibuat dan BMC (Business Model Canvas) agar mahasiswa dapat menggambarkan model bisnisnya.
PEMBENTUKAN KOMUNITAS USAHA PENGOLAHAN HASIL LAUT DAN HASIL BUMI MASYARAKAT MANGGARAI BARAT - NUSA TENGGARA TIMUR Tulipa, Diyah; Rahmawati, Veronika; Rachmawati, Dyna; Srianta, Ignatius
Jurnal LeECOM (Leverage, Engagement, Empowerment of Community) Vol. 4 No. 1 (2022): Jurnal LeECOM
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i1.2949

Abstract

Labuan Bajo – Manggarai Barat – Nusa Tenggara Timur merupakan salah satu destinasi wisata yang banyak dikunjungi wisatawan yang hendak mengunjungi Pulau Komodo ataupun Wae Rebo. Pembangunan infrastruktur dari pemerintah dan banyaknya investor baik domestic maupun asing dalam membangun hotel dan tempat makan tidak memberikan dampak secara langsung bagi peningkatan ekonomi penduduk setempat. Desa nelayan Rangko merupakan salah satu desa yang berada dalam lingkungan pembangunan infrastruktur namun masih memiliki tata cara kehidupan tradisional dan berpenghasilan rendah. Survei awal dilakukan untuk melihat kondisi masyarakat dan potensi produk yang akan dikembangkan. Hasil survei menunjukkan hasil alam yang melimpah berupa gurita dan ikan menjadi sumber penghasilan penduduk. Namun penjualan hasil laut mentah memiliki harga jual yang relatif rendah. Oleh karena itu perlu adanya upaya untuk memberikan nilai tambah bagi produk olahan tersebut. Tujuan pembuatan produk olahan berbahan dasar ikan selain untuk meningkatkan perekonomian masyarakat juga digunakan sebagai produk oleh-oleh khas daerah Labuan Bajo. Kelompok kedua adalah masyarakat urban Labuan Bajo yang memiliki hasil bumi berupa pisang. Komunitas yang bergerak dalam pemberdayaan masyarakat urban di Labuan Bajo telah membuat produk keripik pisang namun belum dapat dikomersialisasikan. Oleh karena itu dilakukan juga pelatihan dalam pembuatan keripik pisang yang higienis dan sederhana namun dikemas secara modern. Pelatihan yang diberikan melalui video tutorial pembuatan produk olahan. Harapannya masyarakat dapat melakukan produksi secara mandiri dan menjual produknya pada mitra yaitu Denny’s Mart retailer setempat.
Co-Authors Aldo Hardi Sancoko Christina Whidya Utami Dyna Rachmawati Gratianus Edwi Nugrohadi Karnadjaja, Claudia Cindy Lukito, Robertus Sigit Haribowo Margaretha Ardhanari Srianta, Ignatius Veronika Rahmawati