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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen International Research Journal of Business Studies (E-Journal) Primanomics : Jurnal Ekonomi & Bisnis International Journal of Supply Chain Management Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Review of Management and Entrepreneurship ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat)

Christina Whidya Utami

Universitas Ciputra Surabaya

Author-ID : 408606

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

Published : 42 Documents Claim Missing Document

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Model Orientasi Relasi antara Konsumen dengan Penyedia Jasa Maskapai Penerbangan Domestik Utami, Christina Whidya; Musanto, Trisno
Jurnal Widya Manajemen & Akuntansi Vol 4, No 2 (2004)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6111.232 KB)

Since opening the opportunity of commercial air transport operation permit in Indonesia in the year 1999, pushing to born the various new air transport in Indonesia. Emerge the well-unbalanced between supply and demand, so that some air transport firm given on a very light emulation condition. On the other side, consumer remain to wish fulfilling standard of safety and satisfying service quality.

Upaya Relasional dan Outcome Relasional dalam Membangun Retensi Pelanggan pada Peritel Utami, Christina Whidya
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4251.648 KB)

This research tries to elaborate how the relationship trough relationship outcomes in hypermarket and warehouse store can influence the customer retention. The research sample was shoppers in hypermarket and warehouse store in Surabaya which run relationship efforts' such as Carrefour, Makro, Alfa, Indogrosir and Hypermart. :, " This research proves that the perception o/'customer relationship e/forts influences the relationship outcomes which in turn affect the customer retention. tn addition this study has some practical implications such as: (11 the relationship effort strategy (2) the relationship outcomes; (3) the customer retention and (4) propose a new conceptual framework.

TECHNOLOGY ACCEPTANCE DAN CONSUMER DECISION MODEL SEBAGAI DASAR PEMBANGUN MODEL NIAT ADOPSI TEKNOLOGI INTERNET DI KALANGAN PENGGUNA INTERNET Utami, Christina Whidya; Tulipa, Diyah
Jurnal Widya Manajemen & Akuntansi Vol 6, No 1 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.326 KB)

This research explains the model of technological adoption and perception to intention of purchase of the internet consumer in Surabaya. However, consumer behavior that was formed by purchasing intention is threatened by two theories: Technology Acceptance Models (TAM) and Consumer Decision Model (CDM). Technology Acceptance Models predicts the consumer intention to use the information system and technology. While CDM model is used to measure the effectiveness of information media. The results indicate that the models prove the hypotheses. This research indicates that the internet consumer has been using internet as a media to get information, concerning product, hence the online purchasing.

Analysis of Emotion, Habit, and Rational Choice: A Study on Consumer Behavior Utami, Christina Whidya
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.322 KB)

Tinjauan Skala Ukuran Perusahaan terhadap Perilaku Entrepreneurial Marketing serta kaitanya dengan Dominasi Dimensi Opportunity dan Growth Orientation Utami, Christina Whidya; Susanto, Hendro
Jurnal Bisnis dan Keuangan Vol 4 No 2 (2019): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v4i2.1365

This study aims to bridge the gap in the literature by examining the dimensions of Growth Orientation, Opportunity Orientation, Total customer focus dimensions, Value creation Networking, Informal Market Analysis, Closness to The Market on large and small company scale related to Entrepreneurial Marketing (EM) behavior. Thus the objectives to be developed in this study are: analyze how EM behavior in small companies compared to large companies? The dimensions of whether in entrepreneurial marketing are dominant in the context of small and large scale companies. The questionnaire was aimed at a national sample of 406 business owners in Indonesia, spread in 8 provinces. Small companies are defined as companies that employ at least 9 fewer full-time employees other than their owners, while large companies are companies that employ more than 9 full-time employees other than their owners. Snowball sampling is used to determine the selected respondent. The results showed that there are differences in entrepreneurial marketing behavior between large companies and small companies, where small scale companies have lower entrepreneurial marketing behavior compared to large scale companies. For small scale companies, it shows that opportunity orientation is the most dominant dimension, whereas in large scale companies it shows that growth orientation is the most dominant dimension.

ANALISIS EMOSI CALON AKSEPTOR PRIA: SEBUAH DASAR PEMBUATAN IKLAN LAYANAN MASYARAKAT UNTUK PROGRAM KELUARGA BERENCANA DI SURABAYA Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol 2, No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.

Pengaruh Bauran Promosi terhadap Minat Beli dengan Mediasi Brand Image Tan, Kevin; Utami, Christina Whidya; Vidyanata, Deandra
Jurnal Ilmu Manajemen Vol 9, No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n2.p%p

The economic growth of the food and beverage industry in East Java keeps on increasing. In 2018, Cikake was established in Surabaya, offering rice-bowl as its main product. Since 2019 Cikake has had its first outlet at a food court called Foodland Pandaan, in Pandaan, East Java. Cikake has a commitment in which every two years will open several offline stores or outlets starting from several cities around Surabaya. During two years running, Cikake's sale turnover has always fluctuated, which has drives Cikake to do promotional activities to improve Cikake's brand image and purchase intention of Cikake consumer. This research aims to determine the effect of promotional mix on purchase intention, the effect of promotional mix on brand image, the effect of brand image on purchase intention, and the effect of promotional mix on purchase intention by mediating brand image. This type of research is quantitative. The population in this research is people who have an interest in Cikake product. The sample consists of 190 respondents using the purposive sampling technique. Data analysis in the research uses Partial Least Square with SmartPLS 3.0 program to calculate data. This research indicates that brand image significantly mediates the effect of promotional mix on purchase intention. Likewise, the promotional mix significantly affects brand image. Also, promotional mix and brand image significantly affect purchase intention.

Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol 2 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

PENYUSUNAN MODEL RANTAI PASOK PRODUK IKAN LAUT KAMPUNG NELAYAN DISTRIK ARGUNI FAKFAK Christina Whidya Utami; Metta Padmalia; Krismi Budi Sienatra; Laij Victor Effendy; Maria Dini Gilang Prativi
Asawika : Media Sosialisasi Abdimas Widya Karya Vol 5 No 2 (2020): Desember:Asawika
Publisher : LPPM Unika Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/asawika.v5i2.36

Kabupaten Fakfak Papua Barat adalah salah satu daerah dengan kekayaan sumber daya alam laut yang tinggi dengan ikan berkualitas ekspor. Besarnya produksi ikan ini belum secara maksimal dapat dinikmati oleh penduduk yang berprofesi sebagai nelayan karena hambatan dalam kesulitan menyediakan ikan dan menjual kepada pembeli potensial. Hambatan terjadi karena adanya mata rantai yang putus dari proses pengumpulan ikan dari nelayan hingga pembeli potensial Kegiatan ini memerlukan observasi dan survey lapangan untuk mencari kendala dan solusi yang dapat diberikan dan agar dapat disusun sebuah rantai pasok. Dari hasil observasi lapangan disusunlah sebuah rantai pasok dari kebutuhan dalam mencari ikan, menyimpan ikan, hingga bagaimana ikan tersebut dikumpulkan menjadi grosir dan proses pengiriman kepada pembeli pontensial. Kata Kunci : rantai rasok, ikan laut, kampung nelayan

Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Co-Authors Aisyah Salsabila Anastasia Natali Abdi Antonius Tanan Aria Ganna Henryanto Charly Hongdiyanto Chia Han Tsai Christina Christina Christina Sudyasjayanti Damelina Basauli Tambunan Deandra Vidyanata Devi Rahnjen Wijayadne Dina Gandhi Rachmawati Diyah Tulipa Elsa Salfa Farhani Fanny Septina Gladys Greselda Gosal Hendro Susanto Hendro Susanto Hendro Susanto Hendro Susanto Hilda Yunita Wono Honey Gabrielle Thiasyura Jessica Nathania Jonathan A Oetomo Kelvianto Kusuma Kevin Sanjaya Kevin Simon Kevin Tan Krismi Budi Sienatra Laij Victor Effendy Lili Kristanti Maria Dini Gilang Prativi Maria Dini Gilang Prativi Marselina Angkola Metta Padmalia Michelle Angelique Maharani Monika Teguh Muhammad Nurdin Razak Nurul Hasanah Paskalis Dio Bramantyo Paskalis Dio Bramantyo Pratama, Ikbar Stevi Cris Angeline Susanto, Hendro Sutanto, JE Sutrisno, Timotius FCW Tan, Kevin Tania Susanti Teofilus Teofilus, Teofilus Timotius Febry Timotius Febry Christian Trisno Musanto Yohannes Somawiharja Yosef Evandro Emantyo Yosef Evandro Ernantyo Yosef Evandro Ernantyo Yoseva Maria Pujirahayu Sumaji

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