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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Analisis Bisnis Ekonomi Business Innovation and Entrepreneurship Journal Journal of Business and Information System International Journal of Applied Business and International Management Strata Business Review
Yekti Utami
UPN “Veteran” Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH STRATEGI INOVASI TERHADAP KINERJA OPERASIONAL INDUSTRI BATIK DI YOGYAKARTA Utami, Yekti
Jurnal Analisis Bisnis Ekonomi Vol 7 No 2 (2009): Volume 7, Nomor 2, Oktober 2009
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.749 KB)

Abstract

The aim of this research is to examine the effect of innovation strategy to operational performance of batik industry in Yogyakarta. Dimensions of innovation strategy are leadership orientation (being a leader or follower), types of innovation (process and product), source of innovation (internal and external), implementation of innovation and investment level. Operational performance measured by using productivity, defect of production volume, warranty claims cost, quality cost and delivery in full on time to consumers.             The research use sequential model which suggest a causal sequence among dimensions of innovation strategy that will influence the operational performance. The data in this research collected through direct survey in selected company and there are 86 companies qualified for sample. Data processing conducted with regression.             The result of this research indicates direct and indirect significant effect among the dimensions of innovation strategy to the operational performance. Leadership orientation gives significant effect to process innovation, product innovation, internal source, external source, implementation of innovation, investment level and operational performance. Product innovation, internal source and implementation of innovation give significant effect to the investment rate. Process innovation and external source do not give significant effect to the investment level.
Kajian faktor-faktor yang mempengaruhi niat beli produk organik Ekawati, Trestina; Kusmantini, Titik; Utami, Yekti
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol 2 No 1 (2020): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v2i1.35

Abstract

Penelitian deskriptif ini mendeskripsikan pengaruh komponen sikap, seperti kepedulian lingkungan, pengetahuan lingkungan, dan efektivitas konsumen yang berpengaruh terhadap sikap atas produk hijau dan perilaku pembelian produk hijau.Penelitian ini berfokus pada konsumen produk organik di Daerah Isitimewa Yogyakarta.Teknik pengumpulan data dilakukan dengan mendistribusikan kuesioner kepada 228 konsumen produk hijau.Hasil penelitian menunjukkan efektivitas konsumen menjadi variabel dominan dari komponen pembentuk sikap atas produk hijau.Implikasi praktis dari hasil penelitian adalah untuk memberikan masukan bahwa komunikasi pemasaran yang efektif perlu dibangun melalui iklan serta program pengemasan produk dan yang mampu meningkatkan kepercayaan konsumen.
Pengaruh Aktivitas Rantai Nilai Terhadap Kualitas dan Inovasi Produk Gerai Alun Segara; Titik Kusmantini; Yekti Utami
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 1 No 3 (2019): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.64 KB) | DOI: 10.35899/biej.v1i3.71

Abstract

This study was inspired by the scarcity of furniture raw materials so that the furniture SMEs should regulate their value chain activities to maintain their product quality and innovation. The observed value chain dimensions in this study were customer focus, research and development management, process management and supplier management. This study was intended to find out the effect of value chain activities on product quality and innovation. The samples were 31 furniture SMEs in Bantul, Special Territory of Yogyakarta. They were selected through census. The data were then analyzed through multiple linear regression. The result showed that the customer focus affected both product quality and innovation, research and development management affected product innovation, process management affected product quality and supplier management influenced both product quality and innovation.
The Effect of Green Supply Chain Management Practices on Sustainability Performance Febry Anindya Hanumsari; Yuli Liestyana; Yekti Utami
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 1 (2021)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i1.2789

Abstract

Sustainability performance as measured through environmental, economic, and social performance, could be a competitive advantage for organizations amid the current tight business competition. Green Supply Chain Management (GSCM) practices which consist of green purchasing, green manufacturing, green marketing, green distribution and packaging, internal environmental management, environmental education, and investment recovery, could be a way for organizations to obtain their sustainability performance. This study aims to examine the impact of GSCM on sustainability performance of natural-dyed batik SME in Yogyakarta Province. The data were collected using questionnaire and later obtained 39 respondents who were selected by using area sampling technique. The data were analyzed descriptively and quantitively using Partial Least Square (PLS) with SmartPLS 3.2.8 software. The results of the analysis show that green purchasing, green manufacturing, green marketing, internal environmental management, and environmental education affect SME’s environmental, economic, and social performance positively and significantly. On the other hand, green distribution and packaging as well as investment recovery do not have positive and significant impact on SME’s environmental, economic, and social performance. The conclusion of this study is that the adoption of GSCM practices does not affect the overall SME’s sustainability performance, yet affects individually.
The Influence of Hedonistic Motives, Fashion Interest, and Positive Emotions on the Impulsive Buying of Fashion Products with Sales Promotion as Moderating Variables Yekti Utami; Jasmine Azhari Findra Kendaga; Aris Kusumo Diantoro; Titik Kusmantini
International Journal of Applied Business and International Management (IJABIM) Vol 6, No 3 (2021): IJABIM VOL. 6 NO. 3
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.421 KB) | DOI: 10.32535/ijabim.v6i3.1329

Abstract

This study analyzes the effect of hedonic motives, fashion involvement, and positive emotions on impulsive buying of fashion products with sales promotion as a moderating variable. This quantitative study used the accidental sampling method. The sample was 122 respondents. Analysis techniques were used based on Partial Least Square (PLS) to test the hypotheses. The results indicate that 1) hedonic motives, fashion involvement, and positive emotions have a positive and significant effect on impulsive buying fashion products, 2) sales promotion, sales promotion, and sales promotion can strengthen the influence of positive and significant positive emotions on the impulsive buying of fashion products.
Comparative Study of Integrated Quality Management Practices in SMEs in the Manufacturing Sector and Service Sector on Company Performance Anggita Rafiah Khoerunnisa; Titik Kusmantini; Yekti Utami
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 4 (2022): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v4i4.370

Abstract

This study aims to identify a series of TQM practices followed in the SME Handicraft manufacturing sector and in the Tour & Travel SME service sector in Bantul. In collecting data this research used a questionnaire. The distribution of the questionnaires was carried out by distributing directly to 30 craftsmen of the handicraft center SMEs and 30 of the Tour and Travel Service Industry SMEs in Bantul, Yogyakarta. The analytical method used is comparative can be solved using the average difference test. The results show that there are differences in the priority of TQM dimensions in manufacturing and service SMEs. Total Quality Management has a significant positive effect on company performance in manufacturing SMEs. Total Quality Management has a significant positive effect on Company Performance in SME services
Factors Determinant Behavior Masters Student in Adopt OJS Website Titik Kusmantini; Heru Tri Sutiono; R. Hendri Gusaptono; Yekti Utami
Strata Business Review Vol. 1 No. 2 (2023): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v1i2.114

Abstract

Study this aim for confirmation factors determinant master student in adoption of the Online Journal System (OJS) website. To compose a skeleton conceptual about behavior adoption technology information , researcher use two theory base i.e. acceptance model technology (TAM) and theory acceptance and use technology integrated (UTAUT). Sample in study this is Master of Management students at University X amounted to 105 students. Structural model testing techniques using LISREL for verify structural model and validation hypothesis research. Research results identify that there is correlation between 8 factors determinant behavior student in OJS website adoption, factor the is (1) facilitating conditions; (2) perceived usefulnes; (3) perceived easy to use; (4) social approval; (5) result demonstrability; (6) innovation awareness and (8) voluntariness of use. Ability factor determinant the by simultaneously capable shape behavior adoption by 73%. Test results hypothesis reported that four factor like condition facilitating condition, perceived usefulness, perceived easy to use and social approval have significant influence to adoption of OJS websites, and social approval have most significant influence to adoption of OJS website. Implication practical on results study this is important for OJS manager for designing convenient OJS features and templates user to submit articles, as well as important for to do maintenance application.
Co-Authors Anggita Rafiah Khoerunnisa Aris Kusumo Diantoro Ekawati, Trestina Febry Anindya Hanumsari Gerai Alun Segara Hadi Oetomo Hendri Gusaptono, Hendri Heru Tri Sutiono Hery Sutanto Jasmine Azhari Findra Kendaga R. Hendri Gusaptono Titik Kusmantini Yuli Liestyana Zhafira Rahma Anggit Pratiwi