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Implementation Of ETL E-Commerce For Customer Clustering Using RFM And K-Means Clustering Farrikh Alzami; Fikri Diva Sambasri; Rifqi Mulya Kiswanto; Rama Aria Megantara; Ahmad Akrom; Ricardus Anggi Pramunendar; Dwi Puji Prabowo; Puri Sulistiyawati
Jurnal Ilmiah Merpati (Menara Penelitian Akademika Teknologi Informasi) Vol 10 No 3 (2022): Vol. 10, No. 3, December 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JIM.2022.v10.i03.p05

Abstract

E-commerce is the activity of selling and buying goods through an online system or online. One of the business models in which consumers sell products to other consumers is the Customer to Customer (C2C) business model. One of the things that need to be considered in this business model is knowing the level of customer loyalty. By knowing the level of customer loyalty, the company can provide several different treatments to its customers so that they can maintain good relations with customers and can increase product purchase revenue. In this study, the author wants to segment customers on data in E-commerce companies in Brazil using the K-Means clustering algorithm using the RFM (Recency, Frequency, Monetary) feature. There are also several ETL stages of research that must be carried out, namely taking data from the open public data site (Kaggle), which consist of more than 9 tables (extract), then merging the data to select some data that needs to be used (transform and load), understanding data by displaying it in graphic form, conducting data selection to select features / attributes. which is in accordance with the proposed method, performs data preprocessing, and creates a model to get the cluster. Based on the results of the research that has been done, the number of clusters is 4 clusters with the evaluation value of the model using the silhouette score is 0.470.
PENDAMPINGAN BRANDING PROGRAM KELOMPOK SADAR WISATA (POKDARWIS) SRIKANDI KELURAHAN TINJOMOYO BERBASIS VIDEOGRAFI Dimas Irawan Ihya’ Ulumuddin; Toto Haryadi; Puri Sulistiyawati
ABDIMAS UNWAHAS Vol 8, No 1 (2023)
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/abd.v8i1.8584

Abstract

Belum adanya upaya branding yang terorganisasi dan terencana membuat Pokdarwis Srikandi belum bisa mempromosikan potensi utama yang ada di wilayah Tinjomoyo. Hal ini sangat disayangkan, karena di masa pandemi ini promosi potensi suatu wilayah sangat gencar setelah 2 tahun diterapkan Pemberlakuan Pembatasan Kegiatan Masyarakat (PKKM). Masalah lainnya yaitu belum adanya upaya terintegrasi dalam pengembangan branding Tinjomoyo kepada masyarakat luas. Di era yang serba digital dan online ini, promosi potensi wilayah melalui branding khususnya product atau destination branding menjadi salah satu cara strategis untuk meningkatkan citra positif suatu wilayah. Berdasarkan situasi tersebut, diperlukan upaya pendampingan Branding Program Kelompok Sadar Wisata Masyarakat (Pokdarwis) Srikandi Kelurahan Tinjomoyo berbasis Videografi, sebagai tema dan judul kegiatan pengabdian yang diajukan dengan tujuan memberikan dorongan dan motivasi untuk menciptakan konsep dan strategi branding yang tepat melalui media dinamis yang bisa diupload menggunakan media digital berbasis online. Rencana kegiatan yang akan dilakukan yaitu memberikan materi tentang merencanakan brand awareness yang tepat dan positif terkait potensi wilayah Tinjomoyo, memberikan materi tentang videografi hingga praktik videografi secara singkat dan cara mengunggah di Youtube. Kata kunci : Branding, Pokdarwis Srikandi, Pendampingan Videografi