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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Rina Anandita
Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul. Jl. Arjuna Utara No.9, Kebon Jeruk, Jakarta 11510, Indonesia
Decision Sciences, Operations Research & Management

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Pengaruh Penggunaan Media Sosial dan E-Wom Terhadap Kepercayaan dan Minat Beli Belanja Online Yedi Suryadiningrat; Tantri Yanuar Rahmat; Rina Anandita
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.515

Abstract

Technological developments in the past five years have been very fast and dynamic. This also has an effect on the use of technology that is used by humans to transact, especially on increasing buying interest. The main objective of this study was to examine the effect of electronic word of mouth (e-wom) and the use of social media on the level of trust and consumer buying interest. To achieve this goal, data was collected using a questionnaire through an online survey of 180 respondents aged 29-39 years and its location in Jakarta. The collected data was analyzed using SPSS and Structural Equation Modeling (SEM) lisrel. The results of this study indicate that the use of social media / Social Networking Sites (SNS) can influence the level of trust and interest in buying consumers while information and comments on online stores / online shops have effect on consumer buying interest. Keywords: use of social media, e-wom, level of trust, interest in buying
Co-Authors Tantri Yanuar Rahmat Syah Yedi Suryadiningrat