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PENGARUH PERSEPSI ATRIBUT PRODUK TERHADAP MINAT BELI KONSUMEN MOBIL MEREK ISUZU ELF STUDI PADA PT. KARYA ZIRANG UTAMA ISUZUSEMARANG Kristiana, Nela; Wahyudin, Nanang
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
Publisher : STIE Totalwin Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5.173 KB)

Abstract

This research aims to find out that do price, brand, and product quality influence consumer’s purchase interest of Isuzu Elf car brand, and also to analyze the most dominant factor in influencing consumer’s purchase interest of Isuzu Elf car brand in PT. Karya Zirang Utama Semarang. In the research, research population refers to all consumers in PT. Karya Zirang Utama Isuzu Semarang. The samples of the research are 44 respondents by using purposive sampling technique. Based on the research’s result, concluded that regression equality is as follow: Y = 0,130 + 0,249 X1 + 0,279 X2 + 0,359 X3 + e. According to statistic data analysis, the indicators in the research are valid and the variables are reliable. On classic assumption test, free multikolonieritas regression model, heteroskedastisitas is not happened, and it is distributed normally. The sequence is individually from each variable, and the most influential variable is product quality variable with regression coefficient 0,359, then brand variable with regression coefficient 0, 279, whereas the lowest influential variable is price with regression coefficient 0,249. The model equality has value as F counts 31,348 and with significance level 0,000, where F counts bigger than F table (2, 85) and with smaller significance level than α (0, 05), while value of T table 1,685 because T counts > T table then Ho is rejected and Ha is accepted. It shows that variable independent in the research influential partially of dependent variable that is purchase interest. Karya Zirang needs to maintain the product quality and able to create new products with better quality, in order to can compete with another brand of diesel car
IDENTIFIKASI PRIORITAS PENGEMBANGAN AGROWISATA BANGKA BOTANICAL GARDEN (BBG) KOTA PANGKALPINANG Wahyudin, Nanang; Akbar, Muhammad Faisal; Sugiharti, Sugiharti
Journal of Indonesian Tourism, Hospitality and Recreation Vol 3, No 1 (2020): Journal of Indonesian Tourism, Hospitality and Recreation
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v3i1.21919

Abstract

ABSTRAKMasuknya Bangka Botanical Garden (BBG) dalam nominasi anugerah pesona Indonesia ke IV tahun 2019 menjadi peluang bagi destinasi pariwisata Kota Pangkalpinang untuk meningkatkan kunjungan wisatawan nusantara maupun mancanegara, dalam rangka mendukung percepatan pengembangan perbaikan destinasi pariwisata BBG perlu diidentifikasi potensi dan prioritas pengembangan perbaikaan yang tepat sasaran, Penelitian ini dilakukan diwilayah pangkalpinang objek utamanya yaitu agrowisata Bangka Botanical Garden (BBG), adapun teknik pengambilan sampel non probability sampling dengan metode Convenience Sampling sehingga ditetapkan jumlah sampel sebesar 60 responden,  untuk melihat potensi serta kelemahan secara detail menggunakan analisis IPA (Importance Performance Analysis) yang akhirnya menghasilkan prioritas yang perlu dilakukan perbaikan. Adapun hasil penelitian menemukan perioritas utama perbaikan ialah layanan fasilitas umum (Kuantitas kualitas toilet, tempat sampah dan kondisi jalan objek wisata) serta program promosi yang membranding BBG menjadi Agrowisata Unggulan Kota Pangkalpinang. Kata Kunci: Agrowisata, BBG, Important Performance Analysis, Strategi IDENTIFICATION OF THE PRIORITY OF BANGKA BOTANICAL GARDEN (BBG) DEVELOPMENT PANGKALPINANG CITY ABSTRACTThe inclusion of Bangka Botanical Garden (BBG) in the nomination of the Anugrah Pesona Indonesia IV in 2019 becomes an opportunity for Pangkal Pinang City tourism destinations to increase domestic and foreign tourist visits, in order to support the acceleration of the development of BBG tourism destination improvements, it is necessary to identify the potential and priority of development that is right on target. This research was conducted in the base area of the main object, namely Bangka Botanical Garden (BBG) agrotourism, while the non-probability sampling technique using Convenience Sampling method so that the sample size of 60 respondents was determined, to see the potential and weakness in detail using IPA analysis (Importance Performance Analysis ) which ultimately results in priorities that need improvement. The results of the study found that the main priority of improvement is public facilities services (Quantity of quality of toilets, trash bins and the condition of tourist attraction roads) as well as promotion programs that are comparing BBG to Pangkalpinang City's Superior AgroTourism. Keywords: Agrotourism, BBG Important Performance Analysis, Strategy
STRATEGI PENINGKATAN KEUNGGULAN KOMPETITIF UMKM MELALUI KAPASITAS INOVASI DENGAN PERSPEKTIF GENDER Yusnita, Maya; Wahyudin, Nanang
ECONBANK: Journal of Economics and Banking Vol 1 No 2 (2019): Edisi Oktober
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v1i2.44

Abstract

The purpose of this study is to analyze the effect of innovation capacity on the competitive advantage of MSMEs as well as to determine differences in innovation capabilities based on a gender perspective. Research respondents were 60 micro business operators in Bangka Regency. Methods of data collection through questionnaires and interviews. Data were processed using linear regression analysis and the Mann-Whitney Test. The results showed that the capability of innovation had a significant effect on the competitive advantage of microbusinesses in Bangka Regency. In terms of gender, there was no difference in innovation capabilities between male and female microenterprise entrepreneurs in Bangka Regency. Keywords: innovation capacity, competitiveness, gender
INDEKS KEPUASAN MASYARAKAT TERHADAP DPMPTSP DAN NAKER KOTA PANGKALPINANG Putri, Aning Kesuma; Valeriani, Devi; Wibawa, Dian Prihardini; Wahyudin, Nanang
Jurnal Ilmu Sosial dan Humaniora Vol 10, No 1 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish-undiksha.v10i1.23337

Abstract

Upaya peningkatan kualitas pelayanan harus dilaksanakan secara terpadu, terprogram, terarah dan konsisten. Kemudian pelayanan kepada masyarakat diberikan dengan tepat, cepat, murah, terbuka, sederhana dan mudah dilaksanakan. Semua ini dilakukan untuk memberikan kepuasan kepada masyarakat.  Maka penelitian ini dilakukan dengan tujuan untuk mengukur Indeks Kepuasan Masyarakat pada Dinas Penanaman Modal Pelayanan Terpadu Satu Pintu dan Tenaga Kerja (DPMPTSP dan NAKER) Kota Pangkalpinang. Indeks kepuasan ini akan digunakan sebagai dasar dalam membuat dan menetapkan kebijakan peningkatan kualitas pelayanan publik. Metode yang digunakan dalam penelitian ini adalah metode kualitatif, pengukuran dengan indeks kepuasan masyarakat dan spider web. Hasil penelitian menunjukkan berdasarkan hasil survei IKM dengan sembilan unsur, diperoleh nilai unsur pelayanan yang memiliki nilai tertinggi adalah unsur kepastian biaya (U8), kemudian unsur biaya/tarif (U4), dan unsur penanganan pengaduan layanan (U9). Sedangkan unsur terendah adalah unsur kecepatan waktu (U3). Hasil analisa kepuasan masyarakat di Dinas Penanaman Modal Pelayanan Terpadu Satu Pintu dan Tenaga Kerja Kota Pangkalpinang dikonversi dalam Indeks Kepuasan Masyarakat unit pelayanan termasuk ke dalam kategori B (baik).
ANALISIS PERSEPSI PENGUNJUNG TERHADAP FASILITAS, PROMOSI DAN DAYA TARIK WISATA DI PANTAI PASIR PADI PANGKALPINANG Tri Utami; Nanang Wahyudin; Christianingrum Christianingrum
Jurnal Pariwisata Pesona Vol 4, No 2 (2019): Edisi Desember 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v4i2.3385

Abstract

Pasir Padi Beach is located in Pangkalpinang City and has the goal of being a prominent, popular and sustainable marine tourism area. The beach was once the most crowded beach visited by people in Bangka, but now, when compared with other beaches the amount of visit to Pasir Padi Beach less desirable. This study aimed to analyze how the perception of visitors about the facilities, promotions and tourist attraction offered in Pasir Padi Beach. This research was the research using descriptive analysis with a quantitative and qualitative approach. The samples were taken as many as 225 respodents using accidental sampling techniques. In this study, the independent variables consisted of facilities, promotion, and tourist attraction, while the dependent variable was perception. The instrument testing was validity and reliability testing. While the method of data analysis used was descriptive statistical analysis.The findings of this study concluded that in general the visitors' perceptions were good and interesting, especially in the tourism attraction variable, while the facility variable had many shortcomings, and promotion was very minimal so that it was the main priority in making improvements
PENGARUH PERSEPSI ATRIBUT PRODUK TERHADAP MINAT BELI KONSUMEN MOBIL MEREK ISUZU ELF STUDI PADA PT. KARYA ZIRANG UTAMA ISUZUSEMARANG Nela Kristiana; Nanang Wahyudin
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3 No 1 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.369 KB)

Abstract

This research aims to find out that do price, brand, and product quality influence consumer’spurchase interest of Isuzu Elf car brand, and also to analyze the most dominant factor in influencingconsumer’s purchase interest of Isuzu Elf car brand in PT. Karya Zirang Utama Semarang. In theresearch, research population refers to all consumers in PT. Karya Zirang Utama Isuzu Semarang.The samples of the research are 44 respondents by using purposive sampling technique.Based on the research’s result, concluded that regression equality is as follow: Y = 0,130 + 0,249 X1+ 0,279 X2 + 0,359 X3 + e. According to statistic data analysis, the indicators in the research arevalid and the variables are reliable. On classic assumption test, free multikolonieritas regressionmodel, heteroskedastisitas is not happened, and it is distributed normally.The sequence is individually from each variable, and the most influential variable is product qualityvariable with regression coefficient 0,359, then brand variable with regression coefficient 0, 279,whereas the lowest influential variable is price with regression coefficient 0,249. The model equalityhas value as F counts 31,348 and with significance level 0,000, where F counts bigger than F table(2, 85) and with smaller significance level than α (0, 05), while value of T table 1,685 because Tcounts > T table then Ho is rejected and Ha is accepted. It shows that variable independent in theresearch influential partially of dependent variable that is purchase interest.Karya Zirang needs to maintain the product quality and able to create new products with betterquality, in order to can compete with another brand of diesel car.
Fasilitas, Aksesibilitas Dan Daya Tarik Wisata Terhadap Kepuasan Wisatawan Sri Handayani; Nanang Wahyudin; Khairiyansyah Khairiyansyah
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 20, No 2 (2019): Oktober - Maret
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (835.599 KB) | DOI: 10.30596/jimb.v20i2.3228

Abstract

Bangka Belitung is an archipelago province that has various tourist destinations, one of which is Bangka Botanical Garden (BBG) which is an agro tourism area that not only promotes nursery systems, but also other fields such as education, research, sports and tourism. This study aims to determine the effect of facility, accessibility and tourist attractiveness on tourist satisfaction visiting the Bangka Botanical Garden (BBG) Pangkalpinang. This Study uses a quantitative approach with a total sample of 260 respondents, while sampling techniques is non-probability sampling techniques using accidental sampling method. The independent variable in this study consists of facitily, accessibility, and tourist attractiveness, while the dependent variable is tourist satisfaction. Data processing uses multiple linear regression analysis with T test, F and R2 test. The results showed that testing the hypotheses, both partially and simultaneously on facility variables, accessibilities and tourist attractiveness had a positive and significant effect on tourist satisfaction visiting Bangka Botanical Garden (BBG) Pangkalpinang. This indicated that the better the facilities, accessibilities and tourist attractiveness available in the Bangka Botanical Garden (BBG) tourism area of Pangkalpinang, the more tourist satisfaction increase. The coefficient of determination (R2) was 62.7%, which means that the variables of tourist satisfaction can be explained by variable facilities, accessibility and tourist attractiveness.
Quality Service Strategy in Improving Performance of Puskesmas Service Area of Mranggen District Nanang Wahyudin
Integrated Journal of Business and Economics (IJBE) Vol 2, No 2 (2018): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (749.502 KB) | DOI: 10.33019/ijbe.v2i2.84

Abstract

This study aims to analyze the quality of services available at the health center of Mranggen in order to formulate a strategy to improve the quality of health services of Puskesmas by analyzing the importance and level of performance in six dimensions of service quality (Tangibles, Reliability, Responsiveness, Assurance, Empathy and Accessibility) to produce performance (performance) that can satisfy customers. The data analysis of this research was conducted by qualitative descriptive method, to answer the problem formulation about how to improve the quality of health service of Mranggen in accordance with the quality standard set by the Government, then used "Importance-Performance Analysis" with Cartesian diagram, the number of samples of this study 75 respondents taken from three Puskesmas available at Puskesmas Mranggen. The result of the research shows that the dimension of Responsiveness is the main priority to improve the quality of service because it has the highest importance of 81.3%, while the performance is still low with the level of conformity of 71%, while the next sequence based on the level of conformity is Assurance dimension, Accessibility, Tangibles, Reliability, and Empathy. Thus the whole health center Mranggen considered good enough from the level of customer satisfaction.
Entrepreneurial Leadership through Innovation Capacity as an Effort to Increase Competitive Advantage of UMKM in Era of Asean Economic Community (MEA) (Micro Business Study in Kabupaten Bangka) Maya Yusnita; Nanang Wahyudin
Integrated Journal of Business and Economics (IJBE) Vol 1, No 1 (2017): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.747 KB)

Abstract

According to data compiled by the World Economic Forum, Indonesia's competitiveness is still below the competitiveness of other ASEAN countries such as Singapore, Malaysia, Brunei Darussalam and Thailand. The cause is the indication of the relatively low level of innovation. Increased innovation is determined by the human resources owned by the organization. Innovation is an output from organizations that utilize input resources in the form of knowledge (knowledge), information and experience. Therefore, the key to success of an innovation lies in the knowledge and quality of human resources. Human resources here can not be separated from how the leadership of an entrepreneur in managing the business they digelutinya, so have a competitive advantage, especially in the era of the ASEAN Economic Community (MEA) today. The purpose of this study is to know and analyze: (1) the influence of entrepreneurial leadership on innovation capacity, (2) the effect of innovation capacity on competitive advantage, and how (3) the influence of entrepreneurial leadership on competitive advantage. The research respondents are 60 micro business actors in Bangka Regency spread over 5 districts, including Merawang, Mendo Barat, Puding Besar, Sungailiat and Belinyu. Collected data is processed by path analysis method (path analysis). The results showed that the entrepreneurial leadership variables influenced the capacity of innovation, as well as the variable capacity of innovation and entrepreneurial leadership variables also had an influence on competitive advantage in micro business in Bangka Regency.
Market Potential Exploration of Tourism Sector and Local Tourists’ Perception Nanang Wahyudin; Sandy Pratama; Muhammad Faisal Akbar
Integrated Journal of Business and Economics (IJBE) Vol 3, No 3 (2019): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.836 KB) | DOI: 10.33019/ijbe.v3i3.214

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This research discussed domestic tourists' perception of tourism destination in Pangkalpinang, Indonesia. It has been formed a perception index using PCA with determined indicators such as accessibility, supporting facilities, the prices of snacks and security. The result indicates that most of the visitors have good perceptions of tourism destinations in Pangkalpinang. Nevertheless, there is an aspect that should be evaluated; it is about the availability of toilets at those tourist destinations. There is 53 percent of domestic tourists tell that there is no access to public toilet. Therefore, this research describes stakeholder to understand the existing condition and make an improvement in the future.