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All Journal Jurnal Pendidikan Ilmu Sosial Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Rudi Triyono
Institut Pertanian Bogor
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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THE INFLUENCE OF CLASS CULTURE IN THE ONLINE LEARNING PROCESS ON ACADEMIC ACHIEVEMENT OF IPB UNIVERSITY STUDENTS Siti Rahmawati; Nurul Hidayati; Rudi Triyono
JURNAL PENDIDIKAN ILMU SOSIAL Vol 30, No 2 (2021)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v30i2.39643

Abstract

Indonesia is the country with the worst Covid-19 handling and resilience ranking in the world. The Covid-19 pandemic has caused learning activities that were initially carried out face-to-face, have now turned online-based or referred to as online learning. This study aims to analyze the influence of classroom culture on the academic achievement of students of the Management Department of IPB University. The research was conducted in July 2021 – September 2021 involving as many as 213 respondents, namely active students of the Management Department, Faculty of Economics and Management, IPB University with the proportional random sampling method. The data used are primary and secondary data. Primary data comes from distributing questionnaires online using google form. While secondary data comes from sources relevant to the research topic. The data analysis used in this research is descriptive analysis and Structural Equation Modeling Partial Least Square (SEM PLS). The results of the study indicate that the classroom culture that occurs in Management Department students shows the category towards being open with a fairly good perception of assessment. At the 5% level of significance, Class Culture has a significant and positive effect on academic achievement.Keywords: academic achievement, class culture, online learning
Strategi Social-Interactive Marketing Dalam Rangka Menciptakan Brand Awareness dan Brand Image Produk Mobil BEV (Battery Vehicle) Indonesia Rudi Triyono; Yustina Andra Mutia; Yuvicko Gerhaen Purwansya; Nurul Hidayati
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 4 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.509 KB) | DOI: 10.31842/jurnalinobis.v5i4.247

Abstract

Kesepakatan pada konferensi perubahan iklim PBB (Perserikatan Bangsa Bangsa) di Paris pada Desember 2015 mengenai isu lingkungan dan sekuriti energi menjadikan negara-negara, tidak terkecuali Indonesia mendukung perkembangan energi terbarukan dan meminimalkan konsumsi minyak bumi. Salah satu upaya yang dilakukan adalah memproduksi mobil listrik berupa BEV (Battery Vehicle). Namun pada tahun 2020, pemasaran mobil listrik di Indonesia mengalami kegagalan yang diakibatkan oleh adanya pandemi Covid-19. Penelitian ini bertujuan untuk melakukan riset pasar dan konsumen terkait otomotif dan mobil listrik; menganalisis hasil riset untuk menentukan strategi perencanaan pemasaran BEV; dan mengidentifikasi strategi komunikasi pemasaran terintregrasi BEV berdasarkan consumer journey dan target pasar yang sesuai. Penelitian dilakukan melalui kegiatan studi literatur dan wawancara menggunakan kuesioner pada bulan Mei-Juni 2021 dengan melibatkan 50 responden. Analisis yang dilakukan menggunakan analisis deskriptif, analisis STP, analisis bauran pemasaran 4P, Ansoff matrix, analisis SWOT, analisis PESTLE, analisis Porter’s Five Force, dan analisis pemangku kepentingan. Berdasarkan analisis yang dilakukan didapatkan kerangka strategi deployment plan yang terbagi menjadi 3 bagian, yaitu trigger, engage, dan accelerate. Strategi trigger meliputi penggunaan Key Opinion Leaders (KOL) dan influencer, pameran otomotif, Search Engine Optimation (SEO), dan Social Media Advertisement. Strategi engage meliputi car green day dan social media interactive content serta strategi accelerate berupa open a virtual factory.
Co-Authors Nurul Hidayati Nurul Hidayati Siti Rahmawati Yustina Andra Mutia Yuvicko Gerhaen Purwansya