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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura Jurnal Mirai Management Asia-Pacific Management and Business Application WIDYA LAKSANA JURNAL MANAJEMEN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis International Journal of Environmental, Sustainability, and Social Science Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS (P2MMGFHIS) Journal of Sustainable Business and Management
Ni Made Wahyuni
Universitas Warmadewa, Denpasar, Bali-Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELATIHAN MANAJEMEN KELOMPOK PERAJIN DI BANJAR PANDE CEMPAGA BANGLI Wahyuni, Ni Made; Sara, I Made; Raka, Anak Agung Gede
JURNAL WIDYA LAKSANA Vol 9, No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jwl.v9i2.22998

Abstract

Di Banjar Pande Cempaga Bangli terdapat kelompok perajin perak dan logam dengan keterbatasan dalam mempraktikkan manajemen pemasaran, penyampaian laporan transaksi keuangan dan semakin tergerusnya filosofi seni rupa produk perak dan logam di kalangan generasi muda. Kemampuan perusahaan menerapkan praktik manajemen pemasaran online dan offline serta praktik akuntansi berperan penting dalam upaya mengelola usaha bisnis.Manajemen sebagai fungsi pengelolaan kegiatan dan operasi perusahaan dalam upaya mencapai kinerja superior menyebabkan kelompok perajin membutuhkan suatu pelatihan dalam meningkatkan keterampilan dan pencapaian kinerja. Tujuan pengabdian ini adalah untuk memberikan pelatihan, meningkatkan wawasan, dan menawarkan pendampingan. Pelatihan diberikan kepada perajin sebanyak 15 orang yang tergabung dalam beberapa keompok perajin. Pengabdian skema Program Kemitraan Masyarakat (PKM) ini menggunakan metode berupa ceramah, pelatihan dan pendampingan. Metode ceramah memiliki manfaat untuk menambah wawasan pengetahuan dan keilmuan. Pelatihan berguna meningkatkan pemahaman perajin terhadap filosofi seni rupa, praktik pengelolaan pemasaran, pencatatan transaksi keuangan. Pengabdian ini menghasilkan respon positif dari peserta. Peserta menyatakan bahwa program ini bermanfaat bagi mereka dalam rangka penguatan usaha kerajinan, pelestarian seni rupa, manajemen pemasarn, dan kesejahteraan masyarakat. 
PELATIHAN MANAJEMEN KEWIRAUSAHAAN BUMDES SEBAGAI PENGELOLA EKOWISATA HUTAN DESA GALUNGAN KABUPATEN BULELENG Wahyuni, Ni Made; Sara, I Made
PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 5 No 2 (2021)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v5i2.369

Abstract

Human resources are needed in developing the competitiveness. Galungan Village, Sawan District, Bali Province with assets in the form of village forests surrounded by mountains and beautiful natural scenery, cool air, jogging tracking, tours to waterfalls, rivers and hundreds of hundreds of years old trees are very worthy of being preserved as ecotourism icons. Based on the Decree of the Governor of Bali Number 2017/03-L/HK.2015 concerning the granting of village forest management rights, the management of village forest work areas is carried out by Rural-Owned Enterprises (BUMDes). The problem is that the performance of BUMDes: (1) low entrepreneurial intentions, attitudes, behavior; (2) low management practices (Aryaningsih, 2020). Business performance influenced by management, entrepreneurial attitudes. Objectives: 1) improve the implementation of entrepreneurial 2) improve the dissemination of management knowledge for institutional strengthening of Rural-Owned Enterprises. The method of implementing community service with a participatory method is through lectures, training, education that allows the service team to interact, communicate intensively and directly with the community and their business activities. Activities contribute to increasing knowledge and skills of BUMDes entrepreneurial management of village forest ecotourism. Suggestions, BUMDes managers and stakeholders pay more attention to management and entrepreneurial action in managing village forest ecotourism.
PENGARUH CITRA MEREK DAN KUALITAS INFORMASI TERHADAP MINAT KONSUMEN BERBELANJA KEMBALI DI ZALORA Ni Luh Mega Widiani; Ni Luh Putu Indiani; Ni Made Wahyuni
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.971 KB)

Abstract

Online shopping activity is currently very popular in the societyas online shops offer attractive products and provide convenience when shopping. Zalora is a highly preferred online shop, as it achieved the highest top brand index for several. This study aimed to analyze factors that influence consumer intentionto shop at Zalora. This research was conducted in Denpasar. The population in this study are consumers in Denpasar who have shopped at Zalora in the past 1 year. Samples were 112 respondents. Data collection used survey method with questionnaire as instrument. Data was analyzed using multiple linear regression analysis. The results showed that brand image and information quality has a positive and significant impact on online purchase intention. To improve Brand Image, Zalora needs to provide frequent discounts, display detailed product information including high-resolution photos and ensure that it provides benefit and value to consumers. To improve the information quality, Zalora needs to ensure that product information is presented accurately and completely, present product information in an easily understood format, and send timely notifications about the order status.
Effect of Learning Orientation on Innovation: A Mediating Role of Knowledge Competence Ni Made Wahyuni; I Gusti Ayu Ketut Giantari
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 6 No. 2 (2019)
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (870.674 KB) | DOI: 10.22225/jj.6.2.1296.92-98

Abstract

The purpose of this research was to investigate the effect of learning orientation on innovation, and knowledge competence as a mediator between learning orientation and innovation. The research collected data from 70 managers of manufacturing SMEs in Bali Province responded to the research questionnaires, and then the data were analyzed by using structural equation modeling with the partial least square approach. The results of this research show a significant and direct effect of learning orientation on innovation, learning orientation on knowledge competence, and knowledge competence on innovation. Furthermore, the results of the research show an indirect influence between learning orientation and innovation, which is mediated by knowledge competence. The findings of this research empirically show that learning orientation has a positive effect on knowledge competence, and knowledge competence has an important mediating effect to be managed to explain the mechanism by which learning orientation encourages innovation. Based on the research result, therefore, it can be concluded that this research offers empirical evidence about the relationship of learning orientation, knowledge competence and innovation. This research makes a theoretical contribution to the clarification that high learning orientation levels can increase innovation capacity. An important finding of this research is the role of learning orientation to increase innovation through the mediation of knowledge competence.
The Effect of Service Quality on Customer Loyalty Mediated by Customer Satisfaction in Tourism Villages in Badung Regency I Gusti Ngurah Surahman; Putu Ngurah Suyatna Yasa; Ni Made Wahyuni
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 7 No. 1 (2020): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (936.678 KB) | DOI: 10.22225/jj.7.1.1626.46-52

Abstract

The aims of this research was to determine the effect of service quality with customer loyalty. And customer satisfaction as a mediator between the relationship of service quality with customer loyalty. This research was collected data from 100 respondents who were customers who visited the Tourism Village in Badung Regency. The data were analyzed using structural equation modeling with partial least square approach. The results indicate an insignificant direct effect of service quality on customer loyalty. Significant direct influence on service quality with customer satisfaction, and customer satisfaction with customer loyalty. Furthermore, the results show an indirect effect between service quality and customer loyalty, which is mediated by customer satisfaction. The findings was empirically indicate that service quality has a negative effect on customer satisfaction. And customer satisfaction has a full mediating effect, customer satisfaction is important explaining the quality of service to drive customer loyalty. Based on the results it can be concluded that this research offers empirical evidence of the relationship of service quality, customer satisfaction and customer loyalty. This research makes a theoretical contribution to clarifying the high level of service quality increasing customer loyalty through customer satisfaction.
The Effect of Attitude in Mediating Environmental Knowledge towards the Purchase Intention of Green Cosmetic Product Ni Wayan Arika Putri; Ni Made Wahyuni; Putu Ngurah Suyatna Yasa
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 2 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.2.2021.202-208

Abstract

The existence of public awareness of environmental preservation today, makes many companies, especially cosmetics, try to put forward the ecological aspects and raise environmental issues as one of their marketing strategies. This study aims to explain attitudes and environmental knowledge in determining the purchase intention of a green cosmetic product. This study uses a purposive sampling technique for determining samples. The samples used were 100 people, all consumers who had never bought green cosmetic products domiciled in Denpasar City. The data obtained were analyzed by descriptive analysis and PLS. The results found that environmental knowledge and attitudes had a positive and significant effect on purchase intentions. Furthermore, the attitude mediates a portion of environmental knowledge towards the purchase intention of a green cosmetic product. Therefore, it was expected the consumer who already have knowledge of the environment has the potential to become customers for green cosmetics producers. In addition, the companies need to increase the intention of potential consumers to switch to green cosmetics products by highlighting the added value of consumption of green products and further research can add construct alternatives that affect the purchase intention of green cosmetics products such as environmental awareness and increase references related to this study.
The Effect of Brand Image on Online Purchase Decision with Mediation Word of Mouth on Fashion Products in Denpasar-Bali Province I.A Pt. Santi Purnamawati; I Made Wianto Putra; Ni Made Wahyuni
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 9 No. 1 (2022): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.9.1.2022.90-98

Abstract

The purpose of this study was to develop and test the impact of brand image on online buying decisions through reviews of fashion products in Bali, Indonesia. This study uses a questionnaire method that is systematically conducted based on the purpose of the study. The number of respondents was 100 respondents. This study uses the Likert scale to measure variables when testing validity and reliability variables. This study was analysed by a PLS-based SEM. The results of this study show that (1) brand image has a great influence on electronic word-of-mouth, (2) brand image has a big influence on online purchase decisions, and (3) word-of-mouth has a big influence. Communicate your brand image and online purchase decision with online purchase decision and (4) word of mouth.
EFEK KOMPETENSI MENGHASILKAN PENGETAHUAN SEBAGAI MEDIASI PENGARUH ORIENTASI PASAR TERHADAP INOVASI UKM TEKSTIL DI BALI Ni Made Wahyuni
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 13 Nomor 1 Tahun 2019
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.492 KB) | DOI: 10.24843/MATRIK:JMBK.2019.v13.i01.p12

Abstract

Setiap organisasi bergerak dalam lingkungan dinamis, berupaya mencapai dan mempertahankan keunggulan kompetitif perlu melakukan inovasi dan karenanya membutuhkan orientasi pasar. Tujuan penelitian ini untuk mengeksplorasi peran kompetensi menghasilkan pengetahuan sebagai mediator hubungan orientasi pasar dan inovasi UKM tekstil di Bali. Desain penelitian adalah penelitian kausalitas. Sebuah survey dilakukan dan instrumen penelitian berupa kuesioner 22 item dikembangkan. Responden dalam penelitian ini adalah manajer UKM manufaktur tekstil sebanyak 70 responden. Responden diminta mengungkapkan pendapat terkait efek orientasi pasar, kompetensi menghasilkan pengetahuan,dan inovasi pada perusahaan mereka. Metode analisis menggunakan analisis deskriptif dan analisis inferensial dengan analisis SmartPLS (Partial Least Square) 3.0. Temuan utama penelitian menunjukkan bahwa kompetensi menghasilkan pengetahuan memediasi pengaruh orientasi pasar terhadap inovasi. Orientasi pasar berpengaruh terhadap inovasi, orientasi pasar berpengaruh positif terhadap kompetensi menghasilkan pengetahuan, dan kompetensi menghasilkan pengetahuan berpengaruh positif terhadap kemampuan inovasi. Implikasi penelitian yaitu, dalam upaya meningkatkan kemampuan inovasi UKM tekstil di Bali, manajer seharusnya konsisten dengan perilaku berorientasi pasar seperti aktivitas mendengar opini pelanggan, fokus pada komitmen pelanggan, fokus menetapkan target pelanggan; dan kompetensi menghasilkan pengetahuan seperti aktif memindai dan memanfaatkan informasi pasar.Kata kunci: inovasi, kompetensi menghasilkan pengetahuan, orientasi pasar
Market Orientation and Innovation Performance: Mediating Effects of Customer Engagement in SMEs Ni Made Wahyuni; I Made Sara
Journal of Economics, Business, & Accountancy Ventura Vol 23, No 1 (2020): April - July 2020
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i1.2040

Abstract

This study's objective is to develop an innovation performance model based on the role of market orientation and customer engagement. Market-oriented practices through customer engagement will enable companies to achieve innovation performance. This research was conducted on small and medium enterprises (SMEs) engaged in manu-facturing in Bali. A conceptual model was developed to determine the mediating role of customer engagement in the relationship between market orientation and innovation performance. The research design used was cross-sectional. Quantitative data were collected from 242 respondents by distributing questionnaires to managers and own-ers of manufacturing SMEs in Bali. The model was tested using Partial Least Square (PLS). The results of this study show that market orientation has a significant positive effect on innovation performance, market orientation has a positive effect on customer engagement, customer engagement has a positive effect on innovation performance, and customer engagement partially mediates the relationship between market orienta-tion and innovation performance. The results of this study are expected to be able to increase managers' insight and understanding of the mechanisms of how market ori-entation and customer engagement can contribute to innovation performance in ex-port-oriented SMEs.
Market Orientation, Learning Orientation and Innovation Performance: The Mediation of Knowledge Management Ni Made Wahyuni; I Gusti Ayu Ketut Giantari
Jurnal Manajemen Bisnis Vol. 9 No. 1 (2022): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Internationalization of small and medium enterprises (SMEs) contributes as a driver of the economy. It is important for SMEs to produce innovation performance. The aim of the study was to investigate the relationship between market orientation (MO), learning orientation (LO), and knowledge management (KM) on innovation performance. The research method is a cross-sectional research design. The population include export-oriented manufacturing SMEs, registered with the Bali Province Industry and Trade Office (2019). A total of 94 senior SME managers participated in the survey. Partial least square (PLS) based structural equation model was used to test the hypothesis. Finding, KM plays a mediating role in the relationship between MO and LO on innovation performance. Managers’ policies in the practice of strategic orientation and knowledge management strengthen innovation performance.
Co-Authors Anak Agung Gede Raka I Gusti Ayu Ketut Giantari I Gusti Ngurah Surahman I Ketut Darma I Ketut Kasta Arya Wijaya I Made Sara I Made Wianto Putra I Wayan Rideng I Wayan Wesna ASTARA I.A Pt. Santi Purnamawati Kadek Goldina Puteri DEWI Kadek Goldina Puteri Dewi Ni Luh Mega Widiani Ni Luh Putu Indiani Ni Made Ayu Vidayani Permatasari Ni Putu Nila Evayanti Nila Evayanti Ni Wayan Arika Putri Nyoman Yudhana Putu Ayu Desy Trisnadewi Darmawan Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Raka, Anak Agung Gede Yasa, Putu Ngurah Suyatna